BRAND PRESENTATION 2015. OVERVIEW Where the River Meets the Sea Our home is the famed Marlborough winegrowing region on New Zealand’s South Island. Established.

BRAND PRESENTATION 2015

OVERVIEWWhere the River Meets the Sea

Our home is the famed Marlborough winegrowing region on New Zealand’s South Island. Established in 1994 in the Awatere Valley, our name comes from nearby Clifford Bay, the point where the Awatere River meets the cool waters of the Pacific Ocean.

• First Vines were planted in 1994 near Clifford Bay

• Fruit comes from estate vineyards and select, premium growers throughout Marlborough

• Wairau Valley fruit contributes tropical and vibrant fruit characters; Awatere Valley fruit provides higher acid levels and greater minerality

• All vineyards are certified sustainable

• Located on the NE tip of the South Island

• Cool climate and long growing season

• Two main valleys:• Wairau• Awatere

• Winery is based in the Awatere Valley

Wairau Valley region

Awatere Valley region

3

OUR HOME - MARLBOROUGH

• First planted in 1973

• Larger of the two

valleys

• Wairau River Plain

• Gravelly river stone

soils• Tropical & vibrant fruit

characters Wairau Valley

WAIRAU VALLEY

• First planted in 1985

• Smaller, narrower valley

• Vines planted on river terraces or gentle rolling foothills

• Cooler, drier and windier with a longer ripening period

• Greater minerality and higher acid levels

Awatere Valley

AWATERE VALLEY

• All estate & grower vineyards are accredited

• All winemaking & bottling plants are accredited

• Qualifying practices include:• Soil management• Planting systems• Water management• Vine training & crop

management• Cover crop

management• Integrated plant

protection

SUSTAINABILITY

Stu Marfell• Joined Clifford Bay in 2003 as

assistant winemaker• Promoted to Winemaker in 2007

& Chief Winemaker in 2012• Viticulture and Oenology degree

from Lincoln University in Christchurch, NZ

• Grew up on a sheep farm near Clifford Bay in Marlborough

WINEMAKING

NEW PACKAGE

NEW PACKAGE OVERVIEW

• Cleaner, more contemporary design while maintaining tradition

• Textured paper stock, embossing, foiling to add luxury cues

• Drop shadow removed from wordmark for a more modern look

• Certified Sustainable seal• Wave graphic and color palette to convey a sense of place

• Bright, distinctive blue screw cap to increase shelf pop

• Eye-catching carton for floor stacks

• Named for Clifford Bay, where the Awatere River meets the Pacific Ocean

• Marlborough AVA (Awatere + Wairau)

• Expressive, vivid & refreshing flavours

• Bright aromatics and varietal character

Comparative Set:Nobilo Regional Collection, Starborough,

Monkey Bay, Giesen, Oyster Bay

SAUVIGNON BLANC

• Hip, urban hot spots with young, millennial consumers

• Small-plate dining, bistros with outdoor seating

• Neighborhood casual dining, upscale sushi bars

• Independent retailers and small, regional grocery

• National grocery and drug chains

DISTRIBUTION OBJECTIVES

• Highlight price point for Sauvignon Blanc and its unsurpassed value

• Educate on the different flavor components Awatere and Wairau fruit contribute to the wine

• Showcase the new package and focus on sustainability

Comparative Set:Nobilo Regional Collection,

Starborough, Monkey Bay, Giesen, Oyster Bay

SALES STRATEGY

FRESH CATCH 2014 - 2015

• 9/1/2014 – 12/31/2015• Coupons

• $2 IRC off fresh seafood/grocery

• $1 IRC off wine• Tiered MIR off wine

• Case Cards• Case Glorifiers• Downloadable Sell Sheet

• Timing TBD

• Tie-in with Fresh Catch

• Seafood Recipe Contest

• Case Card, Glorifier, Necker

• Enter via Social Media

CONSUMER INCENTIVE 2015

SALES TOOLS

• Brand Presentation

• Brochure

• One-page sell sheet

• Fact Sheets

• Waitstaff/Wine Cards

• Shelftalkers

Summary

• Marlborough based• Fruit from Wairau &

Awatere valleys• Expressive, vivid and

refreshing flavors• Reliable - delivering

quality every year• New package and

collateral• Fresh Catch promotion

SUMMARY