Brand Perception: Is Your Pricing Strategy Harming Your Brand?

Pricing plays an important role in shaping consumer perceptions about a brand. While price promotions can lead to short-term gains, price wars can dilute brand value in the long-term. Managing the way pricing influences brand associations is essential for brands and manufacturers. This infographic summarizes the way pricing strategy can affect brand equity, how consumers determine brand value, and strategies for managing the role of price.