Brand not Working

What to do if your Brand isn’t working?

By Greg Berube

“A Strong Brand always wins”

Your Brand isn’t WorkingAs the needs and wants of the consumer change and

alter, so should your Brand evolve

As a key attribute, evolution must be included in your Brand Strategy – this will keep it relevant and

meaningful to your target audience

Your Brand isn’t Working

Remaining on target can be challenging – it means you must always understand your current audience and be

constantly looking for emerging audiences

This can take some effort - you must always be in the forefront of your consumer

Your Brand isn’t Working6-Point Checklist

Has your audience changed

Does your Message still resonate with your audience

Has your Brand become confusing

Has your benefit expired

Does your Message match your Logo

Has your Brand become thin

Your Brand isn’t WorkingSummary

It solves this problemEnsures your Brand ownable

It does it this wayGive you permission to use the Brand within all communication

This is why it will workOwning the Brand allows you to communicate in all media confidently and consistently

Your Brand isn’t Working

About Greg

I am a trusted brand thought leader who delivers results to organizations seeking to develop their brand impact and growth. Brand health and growth is a necessity of a well-maintained and profitable organization.

My strengths are uncovering brand discrepancies and leveraging effective brand tools and messaging to develop effective meaningful communication that can aid in revenue generation.

I am well known for my continuous forward thinking and well grounded strategic brand development advice.

We look forward to helping you grow your Consulting practice.

Greg Berube > Advisor to Creative Agency Owners > 905.709.4031 > [email protected] McElroy, CEO> 416.994.6552 > [email protected]

Jim Crocker, Chairman > 416.573.9396 > [email protected]

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