Page 1
PLEASE SCROLL DOWN FOR ARTICLE
This article was downloaded by: [University of Westminster]On: 29 December 2010Access details: Access Details: [subscription number 773574790]Publisher RoutledgeInforma Ltd Registered in England and Wales Registered Number: 1072954 Registered office: Mortimer House, 37-41 Mortimer Street, London W1T 3JH, UK
The Journal of ArchitecturePublication details, including instructions for authors and subscription information:http://www.informaworld.com/smpp/title~content=t713703437
Brand New Tafuri: some timely notes on the imaging of spatial demandsJon Goodbun
To cite this Article Goodbun, Jon(2023) 'Brand New Tafuri: some timely notes on the imaging of spatial demands', TheJournal of Architecture, 6: 2, 155 — 168To link to this Article: DOI: 10.1080/13602360110048186URL: http://dx.doi.org/10.1080/13602360110048186
Full terms and conditions of use: http://www.informaworld.com/terms-and-conditions-of-access.pdf
This article may be used for research, teaching and private study purposes. Any substantial orsystematic reproduction, re-distribution, re-selling, loan or sub-licensing, systematic supply ordistribution in any form to anyone is expressly forbidden.
The publisher does not give any warranty express or implied or make any representation that the contentswill be complete or accurate or up to date. The accuracy of any instructions, formulae and drug dosesshould be independently verified with primary sources. The publisher shall not be liable for any loss,actions, claims, proceedings, demand or costs or damages whatsoever or howsoever caused arising directlyor indirectly in connection with or arising out of the use of this material.
Page 2
Yet it was the city, from whose reality the avant
garde drew its very existence, which was the
real proving ground for all its proposals
Modern Architecture I (p. 110)Manfredo Tafuri and Francesco Dal Co
This piece is proposed as notes on the experience of
globalised capital as our current spatial condition. It
is hoped that these can be assembled into coherent
images, with the help of an active reader. One suchimage might be a response to Frederic Jameson’s
thesis regarding the possibility of a Lefebvrian
counter to the ‘structural pessimism’ of Manfredo
Tafuri. An expansion of his practice of ‘Ideological
Criticism’ into the spatial experiences of subjectivi-ties beyond that of Tafuri’s ‘shocked, bourgeois,
humanist subject’ might generate an architectural
knowledge capable of formulating the historically
correct spatial demands, or questions, ‘for our time’.
It is suggested that such a knowledge would consti-tute an ‘experience’ based theory of modern archi-
tectural communication, and that such a knowledge
would be based in part on a return to and rework-
ing of the ‘theories of empathy’, that Adrian Forty
has shown to be so fundamentally constitutive of themodernist modalities of Form, Space, Image and
Surface (which continue to be active in the ways by
which capitalism produces reality). This paper dis-
cusses the possibility of extending these theories so
as to ground a ‘body’-based relationship to the spaceof commodity-driven informational �ows.
Although not exclusively, I will be working
through three projects in particular:
i: Nox Architects, Fresh Water eXpo Pavilion(1998).
ii: Erich Mendelsohn’s Berlin Expressionist ‘Adver-
tising Architecture’ building works (1917–29).
iii: Bruno Taut’s utopian architectural ‘screen-
plays’ around the theme ‘Alpine Architecture’(1917–19).
Initially understanding the employments of the
term avant-garde within the work of Tafuri, the
architectural material itself will ask questions of thisconcept, including the extent to which it might
continue to be usefully active. It will do so by
reestablishing both the rational and non-rational
management of images in the metropolis as one of
the central ‘tasks’ of modern architecture, and‘experience’ as one of the critical terms through
which it is thought. At a time when the commodity-
based globalisation of cultural space presents us
with environmental health hazards too toxic to
quantify (the environmental problems of cheapmass housing and hygiene, having been ‘solved’, or
at least acknowledged as susceptible to, and gener-
ative of, architectural knowledge and analysis), it is
hoped that a number of inadequately theorised
contemporary architectural positions – more usefulexamples including for example ‘Hypersurface’ and
11112
3111
4
5
67
8
9
10111
12
3
4
5
67
8
9
20111
12
3
4
5
67
8
9
30111
12
3
4
5111
1111
155
The Journalof ArchitectureVolume 6Summer 2001
Brand New Tafuri: some timely noteson the imaging of spatial demands
Jon Goodbun School of Architecture, University of Westminster,
London, NW1 5LS, UK
© 2001 The Journal of Architecture 1360–2365 / DOI 10.1080/13602360110048186
Downloaded By: [University of Westminster] At: 00:38 29 December 2010
Page 3
‘Brand Space’ – might be radicalised through theirexpansion and historical repositioning as properly
modernist and avant gardist concerns. That is to
say, how can ‘questions that can be asked archi-
tecturally’ help in the social elaboration of ‘spatial
demands’, and a more generally democraticcosmology of objects and images in space.
We have repeatedly stressed . . . how much
working with degraded materials, with refuse
and fragments extracted from the banality of
everyday life, is an integral part of the tradi-tion of modern art: a magical act of trans-
forming the formless into aesthetic objects
through which the artist realises the longed-
for repatriation in the world of things. It is no
wonder then, that the most strongly felt condi-tion, today, belongs to those who realise that,
in order to salvage speci�c values for architec-
ture, the only course is to make use of ‘battle
fragments’, that is, to redeploy what has been
discarded on the battle�eld that has witnessedthe defeat of the avant garde. Thus the new
‘knights of purity’ advance onto the scene of
the present debate brandishing as banners the
fragments of a utopia that they themselves
cannot confront head-on. (Manfredo Tafuri,L’architecture dans la boudoir, p. 267, The
Sphere and the Labyrinth, 1980.)
There is an increasing body of architectural work that
might be described by the condition: Complex
Surface-Compound Image. This work has beenrecently most popularly characterised by Stephen
Perrella as ‘Hypersurface’. However, such a term and
theory are currently insuf�cient, in so far as they have
not proved capable of providing more than a broad
classi�cation – unable as yet to generate the toolsnecessary to describe and critically evaluate its object.
With this in mind, it is useful I think to consider in
what ways this condition is better understood as a
reworking and extension of some aspects of a long,
if at times marginal, line of modernist architecturalenquiry. The main ‘traits’ that have characterised this
particular genealogy of architectural knowledge
might initially be understood as variously:
A: Dif�cult Form:
i: Complex Curved Surfaces (including Gaudi,Finsterlin, Mendelsohn, Scharoun, Otto, Lynn,
Nox)
ii. Fractured, Fragmented Surfaces (including
Taut, Van Doesburg, El Lissitzky, Scharoun,
Constant, Price, Eisenman, Libeskind)iii: ‘Popular’, ‘Populist’ and ‘Outsider’ Structures
(including Watts Towers, Fairs, Circus, Casinos,
entertainment industry based environments
and experiences, retail environments and expe-
riences, branded environments).
B Images Integrated into Building-Object-Event:
i: Images Compounded into Surfaces (including
Advertising Signage, Mendelsohn, Nasdaq –
Times Square, Nox, Fascist Architecture)ii: Images Built Out of Object (including Themed
Environments, Experience Environments, Enter-
tainment Environments, Taut, Archigram, Fat,
Constant, Price, Libeskind, Nox, Garden Cities)
iii: ‘Popular’, ‘Utopian’ and ‘Outsider’ Projec-tions (including Watts Towers, Taut, Piranesi,
branded environments, Situationist dérives,
Social Condensers)
iv: Gesamtkunstwerk.
11112
3
4
5
67
8
9
10111
12
3
4
5
67
8
9
20111
12
3
4
5
67
8
9
30111
12
3
4
5111
156
Brand New Tafuri: some timely notes on the imaging of
spatial demandsJon Goodbun
Downloaded By: [University of Westminster] At: 00:38 29 December 2010
Page 4
The Nox Water Pavilion (Fig. 1) clearly exhibits anumber of the above conditions, and it does so in
some sophisticated ways. Conceived in part as a
�uid dynamics experiment, it is a properly cyber-
netic building, in that it ‘images’ itself through aseries of sensors, relays and ‘effects’ – from sheets
of water to data projections, that feed back, trig-
gering each other. The individual visitor is able to
‘interact’ with the building with more or less visible
results. But even with no visitor, it will continueplaying out never repeated sequences of events,
endlessly feeding back on itself. It is in this sense
incomplete and incompletable, and as such occu-
pies an utopian temporality. This temporality is
experienced as a particular speed of vision. As thebuilding intervenes in its own reproduction, partic-
ular types of image-event sequence tend to occur.
It is images of these sequences, as somewhat time-lapsed photographs, that are often reproduced
publicly, within the architectural and other media.
Images of this kind have a long history within archi-
tectural representation. They normally tell youwhere to stand, in this case they tell you how
quickly to move and how long to look.
It is, very much, a computer-generated building.
And not only in the sense of the programme
described above, but more importantly in terms ofits experience. It is trying to recreate the experience
of a virtual space, of a particular type of computer-
imaging software. Indeed, it is through its
foregrounding of the active experience of the
inhabitant, the buildings’ interfaces with the bodyof the visitor, that we can best understand the
demands made by this architecture.
11112
3
4
5
67
8
9
10111
12
3
4
5
67
8
9
20111
12
3
4
5
67
8
9
30111
12
3
4
5111
Figure 1. Nox
Architects, FreshH2O
eXPO Pavilion (1997).
(Photograph Karin
Jaschke.)
157
The Journalof ArchitectureVolume 6Summer 2001
Downloaded By: [University of Westminster] At: 00:38 29 December 2010
Page 5
with practice and training, the movements ofthe prosthesis can become second nature,
regardless of whether it is �esh, wood or – a
little more complex – metal, as in the case of
the car. That is the secret of the animation prin-
ciple: the body’s inner phantom has an irre-pressible tendency to expand, to integrate
every suf�ciently responsive prosthesis into its
motor system, its repertoire of movements,
and make it run smoothly . . . the body forms
itself by action, constantly organising and reorganising itself motorically and cognitively
to keep ‘in form.’ (Lars Spuybroek, Motor
Geometry, AD Hypersurface Architecture,
p. 49.)
The Nox Water Pavilion is best understood as aprosthetic device. It is also an image-producing
machine, which creates and exists within an internal
economy of image, form and space. The occupant
expands into and wears it, generating an empathic
relationship to information, �gured as form – itallows information to be felt or experienced as
form. By doing so, the occupant ‘temporarily’
completes the work, and in the process asks ques-
tions of experience.
Experience, it is curious to note, does not havean entry in Raymond Williams’ ‘Keywords’.1 This is
perhaps surprising given the complex relationship
this concept has with a number of terms central to
modernist critical thought, not least: alienation,
consciousness, subjectivity, perception. Experienceis that which is more than the (possibility of)
recording of the entire mass of perceptual data that
engulf any individual. It is often understood as the
agency by which subjectivity is constructed, and yet
simultaneously is only meaningful when under-stood through some notion of subjectivity. Within
much Marxist theory, for example, experience is
that which might allow any individual or class to
strive towards self-consciousness, and yet is
also that which is unavailable, that which is sogrotesquely restricted under capital. In much recent
post-colonial and feminist theory, there is a similar
sense in which the possibility of the subaltern artic-
ulating their experience is the central concern.
Experience then, should be understood as aneminently spatial concept, in that there is a
distancing action within it: it is something located
deep within the individual, and yet is simultaneously
super-individual. Again, it requires an extended,
sensuous bodily surface, but is not the sum ofimpressions thereby received. Similarly, it is the basis
of any ‘history’, as well as itself of course being
subject to historical development. Walter Benjamin
has noted ‘since the end of the last century, philos-
ophy has made a series of attempts to lay hold ofthe “true” experience as opposed to the kind that
manifests itself in the standardised, denatured life
of the civilised masses [. . . and yet] Experience is
indeed a matter of tradition, in collective existence
as well as private life.’2
One of the thinkers Benjamin refers to here is
Georg Simmel, whose urban sociological studies
understood clearly the spatial component of the
individual’s experience of society: ‘the city is not a
spatial entity with sociological consequences, but asociological entity that is formed spatially’.3
For Simmel then, the metropolis provided the
particular conditions in which the ‘space’ of
concrete experience (super-individual ‘society’) and
11112
3
4
5
67
8
9
10111
12
3
4
5
67
8
9
20111
12
3
4
5
67
8
9
30111
12
3
4
5111
158
Brand New Tafuri: some timely notes on the imaging of
spatial demandsJon Goodbun
Downloaded By: [University of Westminster] At: 00:38 29 December 2010
Page 6
the ‘space’ of inner experience (individual subject)are translated (almost in the mathematical sense,
that is to say ‘mapped’) onto each other. And this
is one of the senses in which we can begin to
understand the objects of this other modernist
genealogy: as a store of transformation matricesbetween inner and concrete experience.
The spatial separation that occurs between inner
and concrete experience, the �gurations of which
we will look for within the metropolis, might also
be understood as repeated within the psychic spaceof the metropolitan individual.4 Simmel describes
how the intensity of nervous stimulation that the
metropolitan individual is subjected to leads to
the emergence of the ‘blasé’ attitude. This is best
understood as the ‘growth’ of an ‘extra organ’, a‘distancing organ’ in the psychological switch from
emotional to rational thought that occurs as a
defensive mechanism in the individual against
living through a ‘kaleidoscope equipped with
consciousness’.5 Just as commodi�cation ‘hollowsout’ objects, the blasé stance empties experience.6
For Walter Benjamin, in a move clearly indebted
to Simmel, this is the basis of the differentiation
between two different forms of experience:
‘Erlebnis’ and ‘Erfahrung’.the greater the share of shock factor in
particular impressions, the more constantly
consciousness has to be alert as a screen
against stimuli; the more ef�ciently it does so,
the less do these impressions enter experience(Erfahrung), tending to remain in the sphere of
a certain hour of one’s life (Erlebnis).7
Benjamin goes on to equate ‘Erfahrung’ with
‘aura’, and the ‘experience’ of the worker with that
of the passer-by in the crowd, as increasingly‘Erlebnis’. Elsewhere in the essay he states:
The unskilled worker is the one most deeply
degraded by the drill of the machines. His work
has been sealed off from experience; practice
counts for nothing there.8
We have here a conception of the metropolis, and
‘space’, as being in a dynamic complex with society
and the individual. For these writers, social estrange-
ment or alienation was identi�ed as a characteristi c
‘form’ of modern metropolitan life,9 and was under-stood as a similarly complex mixture of spatial and
psychological conditions. David Frisby has observed
that Simmel understands ‘agoraphobia’ as just such
a spatial and psychological condition, in his descrip-
tion of the ‘blasé’ condition – the bombardment ofthe senses with nervous stimulation results in an
activity of mental ‘spacings’: ‘rapid oscillation
between two characteristic moods of urban life: the
over close identi�cation with things, and, alterna-
tively, too great a distance from them.’10
Wilhelm Worringer, a contemporary of Simmel,
also theorised a form of space sickness, or
Platzangst. And it is through Worringer that we can
form a link between the sociological and aesthetic
developments of ‘space’, as a function of experi-ence and alienation.11 In ‘Abstraction and Empathy’
of 1908, Worringer develops the position of
contemporary German aesthetic theory, which he
characterises as that which ‘proceeds from the
behaviour of the contemplating subject’ and whichtakes ‘the broad general name of the theory of
empathy’.12
Empathy Theory can be understood in its most
basic formulation as: ‘aesthetic enjoyment is objec-
11112
3
4
5
67
8
9
10111
12
3
4
5
67
8
9
20111
12
3
4
5
67
8
9
30111
12
3
4
5111
159
The Journalof ArchitectureVolume 6Summer 2001
Downloaded By: [University of Westminster] At: 00:38 29 December 2010
Page 7
ti�ed self-enjoyment’.13 This process requires twocomponents; �rst, the sensuous ‘object’ (although
there is a sense in which it is not yet an object),14
and the subjective apperceptive activity (although
the subject too remains ‘under construction’, as it
were). However, the act of apperception itself hastwo compartments, referred to as ‘inner motion’,
which are ‘felt’ as expansion and contraction. The
‘expansion’ relates to the extension of self (‘inner
vision’) to embrace the ‘object’. Contraction then
occurs in the effort to ‘delimit what I have thusapprehended and extract it, as an entity, from its
surroundings’.15
Crucially then, we have here the basic model of
the sensuous object which makes demands upon
the subject to activate itself in the construction ofeach other16 – ‘this apperception is therefore not
random and arbitrary, but necessarily bound up with
the object’.17 For the German psychologist, Theodor
Lipps, the extent to which the demands the object
makes are found to be in correspondence with the‘needs’ of self-activation in the subject, the more
‘positive’ the empathy (and hence beautiful the
object). Negative empathy (i.e. for Lipps, ugly),
being an ‘opposition’ between the needs of self-
activation and the demands of the object.For Worzinger, the problem with this as it stands
is that it ‘is inapplicable to wide tracts of art history’.
In particular, it is seen as inappropriate for those
periods with a tendency to abstraction (as opposed
to ‘naturalism’), and it is this that provides the basisfor his extension: replacing the terms of the ‘posi-
tive empathy – negative empathy’ opposition with
‘empathy – abstraction’.
just as the urge to empathy . . . �nds its grati-
�cation in the beauty of the organic, so theurge to abstraction �nds its beauty in the life
denying inorganic, in the crystalline or, in gen-
eral terms, in all abstract law and necessity.18
Worringer understands these urges as the effect of
‘peoples’ feeling about the world, in their psychicattitude towards the cosmos’; that is to say,
remembering Simmel, it is the product of the rela-
tionship between inner and concrete experience.
Worringer continues:
whereas the urge to empathy is a happypantheistic relationship of con�dence between
man and the phenomena of the outside world,
the urge to abstraction is the outcome of a
great inner unrest inspired in man by the
phenomena of the outside world. . . . Wemight describe this state as an immense spiri-
tual dread of space (platzangst)’.19
Finally, in a move that suggests a concept of space
that is both aesthetic and sociological (as a func-
tion of experience and alienation), Worringer statesthat this ‘dualism of aesthetic experience’ must be
thought through ‘the need for self-alienation ’:
in the urge to abstraction the intensity of the
self alienative impulse is incomparably greater
and more consistent. Here it is not charac-terised, as in the need for empathy, by an urge
to alienate oneself from individual being. But
as an urge to seek deliverance from the fortu-
itousness of humanity as a whole, from the
seeming arbitrariness of organic existence ingeneral, in the contemplation of something
necessary and irrefragable.20
We have seen then two related ways in which alien-
ation, or estrangement, has been understood as
11112
3
4
5
67
8
9
10111
12
3
4
5
67
8
9
20111
12
3
4
5
67
8
9
30111
12
3
4
5111
160
Brand New Tafuri: some timely notes on the imaging of
spatial demandsJon Goodbun
Downloaded By: [University of Westminster] At: 00:38 29 December 2010
Page 8
estrangement from society (Simmel), as estrange-ment from experience (Simmel, Benjamin), but also
estrangement from self in order to experience
(Worringer).
Alienation in Marxist theory is developed
primarily through its understanding of the historicaldevelopment of labour and production (whereas
we might say Simmel developed alienation through
an historical development of consumption and
exchange).21 In the part of its analysis based in
labour value, alienation is seen as an effect of (ora sign analogous to) the extraction of surplus value:
the difference between value given by the worker
through labour, and that returned through wage –
literally the worker is alienated from his/her own
production. This is closely related to another under-standing which pertains to the organisation of
work, where the worker is alienated from his/her
own sense of productive activity.
Yet another signi�cant way to think alienation is
as man estranged from nature, and from his ‘essen-tial’ nature. Again in Marxist thought this is a nature
that man produces (by processes of objecti�cation
not unrelated to those of Worringer above), but is
then alienated from.22
The fetishisation of objects is in Marx a processthat follows from alienation. Put simply, alienation
is felt, and perceived as a loss. Reconciliation with
those objects taken from the worker in the form
of surplus value is then desired. And this is the
commodi�cation of reality. Michael W. Jenningsdescribes the situation:
commodities even in their singularity wield
an extrasensory power capable of subverting
human rational and spiritual capacities.
Abstracted from their original context as aproduct of human labour, such commodities
take on, for Marx, a power fully analogous to
that of the religious fetish. When they work
together in networks, the commodities that
arise under industrial capitalism ‘talk to eachother,’ shaping a totalising environment that
has come to be analysed under the designa-
tion of second nature. That second nature is
not nature itself, but a manmade environment
that appears to be natural while remainingwholly illusory. Humans move through such
networks of commodities as through a phan-
tasmagoria, unable to exert control over them-
selves or over their environment.23
If, following Jennings’ reading of Marx, we understand the metropolis as a second nature (or
alienated nature), then a task of this other
genealogy of architectural knowledge is to
develop, paradoxically, an ‘organic naturalism’ or
Romanticism of alienated nature. As such it can act as both ‘empathy’ and ‘abstraction’, but in
different systems: abstraction with reality, empathy
with phantasmagoria. And as such can deal
with both ‘the revolt of the objects’ so keenly felt
by the historic avant garde, and with ‘the revolt of the images’ that dominates contemporary
experience.
The Nox Water pavilion is engaged in a renewed
questioning of precisely these conditions, through
the terms of avant garde experience. It is immersedin the technology of the reproduction of images. It
understands that the mechanisation of vision
hugely increased the ‘social’ component of vision.
And once it is popularly understood to be cultur-
11112
3
4
5
67
8
9
10111
12
3
4
5
67
8
9
20111
12
3
4
5
67
8
9
30111
12
3
4
5111
161
The Journalof ArchitectureVolume 6Summer 2001
Downloaded By: [University of Westminster] At: 00:38 29 December 2010
Page 9
ally constructed, questions can be asked of it – suchas its temporality. In a basic way, something like
time-lapse photography is able to ‘�gure’ forms
within experience, such as generated through
traf�c. And once ‘shown’, these �gures can be
‘reactivated’ in the experience of the viewer.There is a double use of empathy going on here.
On the one hand, as a mode of consumption,
empathy provides a model whereby we can under-
stand experience as being deposited in the object
(almost, as it were, for safe keeping). What begins
to happen, however, is rather like Lacan’s �oatingtin can, the object does begin to look back, and
in a sense take on the characteristics of a subject.
And to the extent to which it occupies a subject
position, it might be said to be able to empathise
with its own essential nature – the metropolis.One signi�cant pre�guration of such a condition
is Erich Mendelsohn’s department store architecture
(Figs 2 and 3), described by Adolf Behne as Reklame
Architektur – Advertising Architecture. In this work,
Mendelsohn poses a series of questions that can be
11112
3
4
5
67
8
9
10111
12
3
4
5
67
8
9
20111
12
3
4
5
67
8
9
30111
12
3
4
5111
Figure 2. Erich
Mendelsohn,
Construction
Barrier (incorporating
shops, of�ces and
extended advertising
surfaces) for Galeries
Lafayette, Potsdamer
Platz, Berlin (1928).
(Photograph Arthur
Köster.)
162
Brand New Tafuri: some timely notes on the imaging of
spatial demandsJon Goodbun
Downloaded By: [University of Westminster] At: 00:38 29 December 2010
Page 10
asked architecturall y, regarding the relative status of
‘commodities’, as being both ‘objects’ and ‘images’.
In so doing, there is a simultaneous questioning ofthe commodity status of architecture. These ques-
tions are formulated through a development of the
building as an information surface. Incorporating
store signage, lighting, and commodity vitrines
(projecting exterior image and interior object) as awork of ‘assemblage’, across and through ‘persua-
sive form’, he positions architecture as a commu-
nicative system within communicative systems. As a
commodity amongst commodities, talking to each
other. In a number of important ways, this is a
continuation of the ‘Werkbund’ concern that archi-
tecture ‘manage’ all the other ‘visible’ communica-
tive systems in the city – signage, text, advertising,etc. – as a form of ‘gesamtkunstwerk’.
This ‘ecstasy of communication’, the commodi�-
cation of reality, is exactly the subject matter of
the avant garde: the chaotic circulation structures
of commodities, ‘talking to each other’, �gured asmetropolis.
spatial images [raumbilder] are the dreams of
society. Wherever the hieroglyphics of these
images can be deciphered, one �nds the basis
of social reality.24
11112
3
4
5
67
8
9
10111
12
3
4
5
67
8
9
20111
12
3
4
5
67
8
9
30111
12
3
4
5111
Figure 3. Erich
Mendelsohn, Einstein
Tower, Potsdam
(1917–21).
(Photograph Jon
Goodbun.)
163
The Journalof ArchitectureVolume 6Summer 2001
Downloaded By: [University of Westminster] At: 00:38 29 December 2010
Page 11
Erich Mendelsohn was closely associated with the
Berlin Expressionist and Dadaist architects linked
with Bruno Taut and the ‘Arbeitsrat für Kunst (AFK)’– The Arts Soviet. For Taut the primary purpose of
architectural practice was both the projection and
the actual construction of spatial images which
�gure as a discourse on metropolis, the dreams of
society (Fig. 4).Finding himself in an economy crippled by
war and unable to support building activity, Taut
occupied his time from late 1918 to 1920 with the
publication of four mystical-utopian architectural
treatises, before continuing with the proper work
of rationalised reconstruction, starting in a series of
social housing and garden city projects from 1921onwards. Such at least, is the history of modernism
as disseminated not only by Giedeon, Hitchcock
and Johnson,25 but later Tafuri as well.26 Of these
four treatises, it is the pair ‘Alpine Architektur’
and ‘Die Au�ösung der Städte’ (The Dissolution/Withering away of the Cities), subtitled ‘the way to
Alpine Architecture’, that I will brie�y focus on here.
This work is presented as cartoon screenplays, with
an appendix of texts (Marxist, Anarchist and
11112
3
4
5
67
8
9
10111
12
3
4
5
67
8
9
20111
12
3
4
5
67
8
9
30111
12
3
4
5111
Figure 4. Bruno
Taut, Alpine
Architecture (1919).
164
Brand New Tafuri: some timely notes on the imaging of
spatial demandsJon Goodbun
Downloaded By: [University of Westminster] At: 00:38 29 December 2010
Page 12
Romantic) which form the conceptual site of theproject.27 Projecting urban images where there is an
understanding of ‘the city’ and ‘the state’ as a func-
tion of the relationship between ‘the town’ and ‘the
country’, social and political questions regarding
the state are presented as spatial problems, andtherefore in some sense open to architectural
analysis.
In Marxist thought, the state arises out of and is
alienated from society, as a product of the irrecon-
cilability of class contradictions, and ultimately takesthe form of ‘special bodies of armed men which
have prisons etc at their command’. In its ideology
however it represents itself as through a ‘camera
obscura’, as an organ for the reconciliation of class
antagonisms. It is simultaneously an effect of thedivision of town and country,28 that is, it is an
antagonism that unfolds ‘in space’.
Within Taut’s projects a mystical-irrationalit y
�ows. There is a complex relationship between
town and country, rational and irrational. It is acomplex that makes interesting his concept of
garden city, in that such a formulation would seem
to be an architectural �gure that in some way is
able to deal with the irrational. That is, the
imported ‘nature’ of garden cities should be under-stood as allegorical (site) for the irrational. It
‘dissolves’ the distinction between architecture and
its ground, between town and country, and crucially
here, between ‘nature’ and ‘arti�ce’. It does so as
a ‘social form’, played out in ‘space’.Frederic Jameson has suggested that it is this very
imageability of the experience of the city, that offers
the capacity for ‘political experience’ (Fig. 5).29
Alienation here is a function of the capability of the
metropolitan subject to form ‘maps’ that describea relationship with the city – as alienated nature.
In a related sense, Robin Evans has asked if we
might respond to
our own collective, constructive activity . . . by
altering the subtle mental balance [of spatialexperience], not as a private affair, but as
something that could be externalised . . . more
than an act of vengeance against what we
dislike, and more than a relieving delirium, but
worked out between consciousness andobjects in the same way that classical space
was.30
Tafuri understood architecture both as a commu-
nicative system, and as the site of all communica-
tive systems (as urbanism).Modern Urbanism – in as much as it is a
utopian attempt to preserve a form for the city,
or, rather, to preserve a principle of form within
the dynamics of urban structures – has not
been able to realise its models. And yet withinurban structures the whole contribution of the
historical avant-garde lives on with a particular
pregnancy. The city as an advertising and
self-advertising structure, as an ensemble of
channels of communication, becomes a sort ofmachine emitting incessant messages: indeter-
minacy itself is given speci�c form, and offered
as the only determinateness possible for the
city as a whole. In this way form is given to
the attempt to make the language of devel-opment live, to make it a concrete experience
of everyday life.31
We have here a description of the city as an open
set of communicating systems or economies. We
11112
3
4
5
67
8
9
10111
12
3
4
5
67
8
9
20111
12
3
4
5
67
8
9
30111
12
3
4
5111
165
The Journalof ArchitectureVolume 6Summer 2001
Downloaded By: [University of Westminster] At: 00:38 29 December 2010
Page 13
are not simply talking here of ‘objects’, but are
including all spatial practices, events, images,
�nances, etc. Architecture is then seen to occupy
a particular condition, in that it is able to �gurethese systems spatially – both as actual objects,
and as images: as cognitive maps. These maps,
however, should be understood not as some kind
of totalising key, but rather as a series of ‘allegor-
ical’ devices in the sense understood by Benjaminand Brecht – non representational and fragmented.
Understood as a series of cabalistic runes, these
forms endlessly signify momentarily other commu-
nicative systems. The utopia of it is that the subject
reaches a state of communicative ecstasy whereboth subject and object dissolve in a sea of commu-
nicative spatial practices.
Adrift in such an environment, it is necessary to
ground an understanding of our contemporary
cultural space within a speci�cally historical under-
standing of experience. What interests us here is a
properly historical, experiencing body, one suf�-
ciently sensitive to recognise the different qualitiesof various spatial practices – not simply as so many
things to do with your legs, arms, eyes, etc, but as
activities that constantly restructure our cognitive
maps of ourselves, and our society. By doing so, it
might be possible to move beyond the confusedmixture that characterises much contemporary
architectural thought: the self-indulgent formal
obscurity (often generated out of a misinherited
rationalist discourse) of Hypersurface, and the polit-
ical complacency of Brandspace. And it mightgenerate a practice capable of articulating archi-
tectural demands of the complex political relation-
ships that exist between geometric, psychological
and social space.
11112
3
4
5
67
8
9
10111
12
3
4
5
67
8
9
20111
12
3
4
5
67
8
9
30111
12
3
4
5111
Figure 5. Hans
Scharoun,
Philharmonie,
Berlin, (1956–63).
Alpine Architecture
(Photograph Jon
Goodbun.)
166
Brand New Tafuri: some timely notes on the imaging of
spatial demandsJon Goodbun
Downloaded By: [University of Westminster] At: 00:38 29 December 2010
Page 14
Notes and references1. Raymond Williams does, however, mention it brie�y
in relation to ‘Empirical’: ‘Experience, in one main
sense, was until C18 interchangeable with experiment
from the common rootword experiri, L–to try, to put
to the test. Experience, from the present participle,
became not only a conscious test or trial but a
consciousness of what had been tested and tried, and
thence a consciousness of an effect or state.’
Raymond Williams, Keywords (Glasgow, 1976), p. 99.
2. Walter Benjamin, On Some Motifs in Baudelaire,
Illuminations (1955), (Fontana, London, 1970),
p. 153.
3. Georg Simmel, The Sociology of Space, quoted in
David Frisby, Fragments of Modernity, p. 77.
4. David Frisby has observed that Simmel employs
‘agoraphobia’ in just such a manner in his description
of the ‘blasé’ condition – the bombardment of the
senses with nervous stimulation results in an activity
of mental ‘spacings’: ‘rapid oscillation between two
characteristic moods of urban life: the over-close iden-
ti�cation with things, and, alternatively, too great a
distance from them’ quoted in Anthony Vidler, Spatial
Estrangement in Simmel and Kracauer, New German
Critique 54, (Fall, 1991), p. 37.
5. P. 171, Walter Benjamin quoting Baudelaire: Walter
Benjamin, On Some Motifs in Baudelaire, Illumina-
tions (1955), (Fontana, London, 1970).
6. In a similar sense, ‘All the pervasive organisation of
experience by the bourgeois public sphere and its
media apparatus prevents not only the articulation of
new modes of experience but the experience itself. If
there is a potential for alternative forms of experience,
they can appear only negatively in the text, in its gaps
and ruptures’.
7. Walter Benjamin, On Some Motifs in Baudelaire,
Illuminations (1955), (Fontana, London, 1970), p. 159.
8. Ibid., p. 172.
9. The following for example, ‘Simmel was promoting
sociology as a science of forms’, Adrian Forty, Words
and Buildings, T+H (2000), p. 167.
10. Anthony Vidler, Spatial Estrangement in Simmel and
Kracauer, New German Critique 54, (Fall, 1991), p.
37.
11. See Michael Jennings, Against Expressionism, in
Invisible Cathedrals – Expressionist Art History of
Wilhelm Worringer, edited by Neil H. Donahue. In his
essay Jennings emphasises Worringer’s position as
between that of Riegl and Benjamin.
12. Wilhelm Worringer, Abstraction and Empathy (1908),
(IUO, NYC, 1980), p. 4. Worringer states that Theodor
Lipps provides the comprehensive version of Empathy
Theory referred to.
13. Ibid., p. 5.
14. Worringer quotes Lipps, Aesthetics ‘the form of an
object is always its being formed by me’, ibid., p. 5.
15. Ibid., p. 5.
16. Worringer notes that ‘In addition . . . every line, by
virtue of its direction and shape, makes all sorts of
special demands on me’. Ibid., p. 5.
17. Ibid., p. 7.
18. Ibid., p. 4.
19. Ibid., p. 15.
20. Ibid., pp. 23–4.
21. ‘Simmel’s economy is then based not in production
but in exchange and consumption’ Iain Borden, Space
Beyond, The Journal of Architecture, Winter 1997,
p. 316.
22. In general see Raymond Williams, Keywords. ‘In Marx
. . . man creates himself by creating his world, but in
class-society is alienated from this essential nature by
speci�c forms of alienation in the division of labour’.
P. 31.
23. Michael W. Jennings, Neil H. Donahue, (ed.), Invisible
Cathedrals – The Expressionist Art History of Wilhelm
Worringer (Penn State University, 1995), p. 92.
11112
3
4
5
67
8
9
10111
12
3
4
5
67
8
9
20111
12
3
4
5
67
8
9
30111
12
3
4
5111
167
The Journalof ArchitectureVolume 6Summer 2001
Downloaded By: [University of Westminster] At: 00:38 29 December 2010
Page 15
24. Siegfried Kracauer, Frankfurter Zeitung, 17.5.1930.
Quoted in Anthony Vidler, Spatial Estrangement in
Simmel and Kracauer, New German Critique 54 (Fall,
1991), p. 37.
25. Figures such as Reyner Banham and more recently
Rosemarie Bletter have noted the discrepancy
between the canonic modernist histories (Seigfrid
Giedeon’s Space Time and Architecture and Russell
Hitchcock/Philip Johnson’s Functionalist Architecture)
and earlier treatises, particularly from Germany in
the 1920s such as Adolf Behne’s Der Moderne
Zweckbau and Bruno Taut’s Moderne Architektur. The
latter are characterised by a broad inclusiveness, the
former by a tendency to minimise the importance of
Expressionism.
26. Tafuri describes Taut’s publishing during this period as
‘the last dying gasps of late romanticism in a climate
of frustrated messianic expectations’, p. 155, Modern
Architecture (with Dal Co).
27. Quoted texts include Nietzsche, Kropotkin, Rousseau,
Scheerbart, Marx, Engels, Lenin and the constitution
of the Soviet Union.
28. The greatest division of material and mental labour is
the separation of town and country. The antagonism
between town and country begins with the transition
from barbarism to civilisation, from tribe to State,
from locality to nation, and runs through the whole
history of civilisation to the present day. The existence
of the town implies, at the same time, the necessity
of administration, police, taxes, etc; in short, of the
municipality, and thus politics in general. Here
�rst became manifest the division of the population
into two great classes, which is directly based upon
the division of labour and on the instruments of
production. Marx, K. ‘The German Ideology, the Marx
Engles Reader, edited by Robert C. Tucker (New York:
W.W. Norton & Co, 1978), p.176.
29. ‘the incapacity to map socially is as crippling to polit-
ical experience as the analogous incapacity to map
spatially is for urban experience. It follows that
an aesthetic of cognitive mapping in this sense is an
integral part of any socialist political project.’ Frederic
Jameson, Cognitive Mapping, p. 353. Frederic
Jameson describes his interest in understanding Kevin
Lynch’s work on urbanism and cognitive mapping (in
particular the metropolitan experience as one of oscil-
lation between immediate sensory perception, and
the mental ‘image’ of the city [or, to use Slmmel,
between concrete and inner experience]), as a ‘spatial
analogue’ of Althusser’s model of ideology – ‘the
imagery representation of the subject’s relationship to
his or her real conditions of existence’.
30. Robin Evans, The Projective Cast (MIT, Cambridge,
MA. 1995, p. 353.
31. Manfredo Tafuri, Architecture and Utopia (1973),
(MIT, 1992), p. 167.
11112
3
4
5
67
8
9
10111
12
3
4
5
67
8
9
20111
12
3
4
5
67
8
9
30111
12
3
4
5111
168
Brand New Tafuri: some timely notes on the imaging of
spatial demandsJon Goodbun
Downloaded By: [University of Westminster] At: 00:38 29 December 2010