Brand Mockup

LOGO DESIGN & BRAND DEVELOPMENT

Date: 02/10/2014

DISCLAIMER

These concepts and design are for presentation purposes, these visuals are there not to be printed, or distributed, or published without the owners permission prior any written agreement made. These visuals are not meant to be shared by any third party without the designer’s or creator‘s knowledge.

Client: Bangweulu University Brand Agency: Section 8 Multi Media

Job Title: Logo and brand Development Time Frame: 14 days

OverviewOur identity is not just the logo. It’s a unique design scheme composed of various components that work together to create our distinctive visual style. It is essential to follow the brand tone and guidelines in order to achieve strong and consistent application of our identity and build strong awareness and recognition of our brand.

The Idea & ConceptStyle & FeelThe logo was designed to give a refreshing feel of dynamic innovation, driven by excellence and relevance, victory, encouraging feel determination and perseverance(Capture awesomeness of the phenomenon). The logo was designed with a formal form of layout to easily communicate and be visible with all the elements at instant glance. The clean slate look is also good and friendly for various application on various mediums.

The SymbolsTo create a better communication design and tone, it was important to incorporate elements and features that points out all facets of the Ban-gweulu University(Future and present heritage). To communicate that unique element, based on our research with relevance to the university’s location, Vision and heritage. We decided to use:

a) Rich vegetation and landscape -The clouds meet the dynamic duo of peaceful still water , an element that elaborates the sky is the limit.b) Shield that embodies our university’s pride and strong stand, the shield also stands as a symbol of honor to our education. c) Bird- dynamic Bangweulu bird highlights on the natural heritage of the university location, elaborating an element of strength & Strong visiontowards learning(young biidrs leave their nest in search of life) A spirit to learning.d) landscape - the dynamic duo and combination of green and blue color swirls represents the element of innovation, creativity, knowledge in different levels, phenomenal element of the university, technology, sophisticated excellence and elite approach toward education.

The use of the energetic curves symbolizes dynamic and innovative process as portrayed in it’s form .

TypographyTo complement a clean slate look, we incorporated a clean and tidy Open Sans & Roboto juxtaposed with more space in between to create a border feel around the symbol.

ColorsBlue (Shades of green), Gray, Green (Shades of green) & Brown

BRAND ARCHITECT

• Capture awesomeness of the phenomenon• Academia• Creativity• Innovation• Landscape• Research• Technology• Simplicity• Creativity• Clarity• Knowledge• Management• Unique yet familiar

CHARACTERISTICS

BRAND TONE

• Friendly• Bold• Growth• Innovation• Simplicity• Bold• Strength• Space• Integrity• Foundation- Strong• Knowledge• Management• Unique yet familiar• Freedom

U N I V E R S I T YC R E A T E K N O W L E D G E M A N A G E S O C I E T Y

BANGWEULU

BANGWEULU UNIVERSITYC R E A T E K N O W L E D G E M A N A G E S O C I E T Y

U N I V E R S I T YC R E A T E K N O W L E D G E M A N A G E S O C I E T Y

B

BANGWEULU U N I V E R S I T YC R E A T E K N O W L E D G E M A N A G E S O C I E T Y

BANGWEULU

U N I V E R S I T YT H E D E F I N I T I O N O F E X C E L L E N C E

BANGWEULU

BANGWEULU U N I V E R S I T YC R E A T E K N O W L E D G E M A N A G E S O C I E T Y

• Creativity• Clarity• Knowledge• Management• Education

• Creativity• Clarity• Knowledge• Management• Education

• Prevailing• Heritage• Protecting• Building

• Landscape• Heritage• Creativity• Beyond• Possibilities

S h i e l d B o o k B i r d L a n d s c a p e & V e g e t a t i o n

+

=

+ +

XX

X

U N I V E R S I T YC R E A T E K N O W L E D G E M A N A G E S O C I E T Y

BANGWEULU

U N I V E R S I T YC R E A T E K N O W L E D G E M A N A G E S O C I E T Y

BANGWEULU

Logo symbol

Type Logo with Slogan

ABCDEFGHIJKLMNOPabcdefghijklmnop1234567890

ABCDEFGHIJKLMNOPabcdefghijklmnop1234567890

ROBOTO REGULAR

FONT/TYPOGRAPHY

ROBOTO BOLD

ABCDEFGHIJKLMNOPabcdefghijklmnop1234567890

ABCDEFGHIJKLMNOPabcdefghijklmnop1234567890

OPEN SANSOPEN SANS BOLD

PANTONE/CORPORATE COLORS

C=0 M=0 Y=0 K=70 1

C=88 M=52 Y=0 K=0

C=96 M=81 Y=3 K=0

K=86

C=90 M=33 Y=98 K=26

C=75 M=0 Y=100 K=0 1

U N I V E R S I T YC R E A T E K N O W L E D G E M A N A G E S O C I E T Y

BANGWEULU

U N I V E R S I T YC R E A T E K N O W L E D G E M A N A G E S O C I E T Y

BANGWEULU

U N I V E R S I T YC R E A T E K N O W L E D G E M A N A G E S O C I E T Y

BANGWEULU