Brand Manual
Brand Manual
MotoGP™ Brand Manual
MotoGP™ Brand
Text 2.
3.
Moto2™ Brand Manual
MotoGP™ Brand Manual
MotoGP™ Brand
MotoGP™ Identity
Moto2™ Identity
Moto3™ Identity
MotoGP™ / Moto2™ / Moto3™ Appendix
· The purpose of this manual
· Synopsis of MotoGPTM brand
· MotoGPTM brand foundations
· Main identity
· Structure & reservation area
· Core colours
· Minimum sizes
· Monochrome versions
· Special versions
· Background
· Incorrect usage of logo
· Structure & reservation area
· Core colours
· Minimum sizes
· Monochrome versions & backgrounds
· Incorrect usage of logo
· Structure & reservation area
· Core colours
· Minimum sizes
· Monochrome versions & backgrounds
· Incorrect usage of logo
· Use of the three brands together
· Terms of usage
Moto3™ Brand Manual
MotoGPTM Brand Manual
1.
MotoGP™ Brand Manual
MotoGP™ Brand
Text
MotoGP™ Brand Manual
MotoGP™ Brand· The purpose of this manual
· Synopsis of MotoGPTM brand
· MotoGPTM Brand foundations
MotoGP™ Brand ManualMotoGP™ Brand
The purpose of this manual
Synopsis of MotoGPTM brand
MotoGPTM brand foundations
This manual is a tool to help you in your work with the MotoGPTM brand.
The MotoGPTM Brand Foundations,
Values, Message, Personality and Icons
reveal the backbone and spirit of the
brand and highlight MotoGPTM as one
of the best sport events in the world.
The ethos and tradition associated with
MotoGPTM, coupled with the progressive
and superior brand building on which it
is based, make the sport an attractive
option for all companies.
MotoGPTM ValuesFactors that form the foundation and
meaning of the product and brand.
Values are the basis for every message
or signal communicated about MotoGPTM.
MotoGPTM Core MessageOverall implication regarding the brand.
All other communications support and
facilitate this message.
Whether you are communicating
internally or externally, with a single
or co-branding message, consistency
in communication builds and reinforces
how people see MotoGPTM.
This manual offers an introduction to
the MotoGPTM Brand and sets out
the basic visual communication rules.
MotoGPTM is the fastest growing
motorsport in the world due to increasing
levels of exposure and support from new
manufacturers, new broadcasters,
new media coverage and increasing
public attendance.
MotoGPTM’s dynamic and youthful
team will embrace the future by
anticipating and exploring new markets
and venues, creating further demand
to consolidate MotoGPTM as one
of the top sporting extravaganzas
and experiences around.
InnovationYouthSpeedTechnologyHeroesHeritage
It conveys the heart, soul and essenceof the brand
MotoGPTM is the most exciting, thrilling motorsport in the world
Successful recognition of the identity
will depend on users’ careful observance
of the guidelines outlined in these pages.
Together, these tools communicate the
vital attributes of the MotoGPTM Brand.
MotoGP™ Brand Manual
MotoGP™ Brand
Text
· Main identity
· Structure & reservation area
· Core colours
· Minimum sizes
· Monochrome versions
· Special versions
· Background
· Incorrect usage of logo
MotoGP™ Identity
MotoGP™ Brand Manual
The MotoGPTM symbol represents an
aerodynamic checkered flag. Its five
“squares” symbolize the world’s five
continents. MotoGPTM is a world-wide event.
The MotoGPTM logotype has been
developed in a tailor-made typography.
Its solid and legible structure
communicates modernity
and aerodynamics.
Both the symbol and logotype are placed
in a slanted position to convey the sense
of MotoGPTM action in motion.
The brandmark must always be used
as a unit and cannot be divided or used
in part. Neither the logo nor the symbol
may appear alone.
MotoGPTM is the commercial name of the
FIM Road Racing World Championship
Grand Prix which includes the Moto2TM
and Moto3TM categories. MotoGPTM
is also the top level category of
the World Championship.
The MotoGPTM brandmark is the
combination of a symbol with a logotype.
Main identity
MotoGP™ Brand ManualMotoGP™ Identity
MotoGP™ Brand ManualMotoGP™ Identity
Structure & reservation area
Core colours
Minimum sizes
The following diagram indicates the
correct amount of space to be left around
the MotoGPTM brandmark.
This space has been designed to protect
the brandmark from close positioning
of graphics elements such as typography,
other logos... etc.
PANTONE / CMYK / RGB / HTML / RAL / VYNIL
PANTONE 1935 C / 1c 100m 55y 6k / 197r 0g 62b / HTML #C5003E / RAL 3018 / Avery 922/981
PANTONE PROCESS BLACK / Oc 0m 0y 100k / 44r 42g 41b / HTML #2C2A29 / RAL 9017
PrintDo not reproduce the brandmark under
15 mm. wide in print communications.
ScreenDo not reproduce the brandmark under
50 pixels wide on screen communi-
cations.
X
X/2
X/2
15 mm. 50 pixel
MotoGP™ Brand ManualMotoGP™ Identity
Monochrome versions
Corporate colours
Non-Corporate coloursDespite the use of corporate colours
being highly recommended and
encouraged, in some applications
if non-corporate colours are available,
you may use black or white combinations
(depending on which is the brighter/
darker colour).
MotoGP™ Brand ManualMotoGP™ Identity
Occasionally some factors (available
colours, materials, surface, media
channel or background) represent a
legibility conflict.
To avoid those conflicts, the MotoGPTM
brandmark may be used in special
outlined version.
Outlined version
Special version
MotoGP™ Brand ManualMotoGP™ Identity
General usageIt is absolutely essential to ensure that
both the symbol and logotype always
remain clear and legible.
Background percentagesUsing one ink versions, when the
background ink percentage is below 40%
use the positive version. When
the percentage is 50% or above
use the negative version.
Picture/image background The brandmark is not recommended
for placing over photography, as it
clutters the image. However, if necessary,
the photograph should be made as faint
as possible, so as not to interfere with
the brandmark.
0%
50%
10%
70%
20%
80%
30%
90%
40%
100%
The main identity (two corporate colours
versions) may only be applied over
a white background. In all other cases,
use one of the corporate monochrome
versions or one of the special versions.
Background
MotoGP™ Brand ManualMotoGP™ Identity
Incorrect usage of logo
The MotoGPTM brandmark is a custom-crafted piece that
represents the identity of the brand
There are some common mistakes that break
the compulsory consistency of the MotoGPTM
identity. These mistakes are listed below.
The MotoGPTM brandmark should be reproduced
using only the approved artwork and following
the rules of this manual.
Do not break apart or re-distribute the brandmark, using the symbol or
the logotype alone or with a different structure
Do not change the logotype colours
Do not scan, redraw, photocopy or create the brandmark using
any other typography
Do not use the brandmark as part of any other symbol or enclose
it in a shape
Never use the logo within a sentence. You can find the correct MotoGPTM
usage in the appendix of this manual
Do not change, distort or skew the brandmark’s shape, orientation or direction
Never use the logo in two different colours on a dark background. In case
of dark background use plain white or outlined version
eason, the start of a Grand Prix is the final shootout of the weekendf reflexes between the gunslingers, with Rossi trying to
a y early, the start can change the way the entire race pans out.
my logotype125cc
Moto2TM Brand Manual
· Main identity
· Structure & reservation area
· Core colours
· Minimum sizes
· Monochrome versions & backgrounds
· Incorrect usage of logo
Moto2™ Brand
Moto2™ Brand Manual
symbol that represents an aerodynamic
checkered flag.
The Moto2TM logotype has been
developed in a taylor-made typography.
The same typography has also been
used in MotoGPTM and Moto3TM logotypes.
Both symbol and logotype are placed
in a slanted position to convey the sense
of action in motion.
The brandmark must always be used
as a unit and cannot be divided or used
in part. Neither the logo nor the symbol
may appear alone.
Moto2TM is the name of the intermediate
category and forms part of the MotoGPTM
World Championship.
The Moto2TM brandmark is the
combination of a symbol with a logotype.
The Moto2TM symbol that contains the
number 2, is an extract of the MotoGPTM
Main identity
Moto2™ Brand ManualMoto2™ Identity
Moto2™ Brand ManualMoto2™ Identity
Structure & reservation area
Core colours
Minimum sizes
PrintDo not reproduce the brandmark under
15 mm. wide in print communications.
ScreenDo not reproduce the brandmark under
50 pixels wide on screen communi-
cations.
PANTONE / CMYK / RGB / HTML / RAL / VYNIL
PANTONE 1935 C / 1c 100m 55y 6k / 197r 0g 62b / HTML #c5003e / RAL 3018 / Avery 922/981
15mm 50px
X
X/2
X/2
Moto2™ Brand ManualMoto2™ Identity
Monochrome versions
Corporate colours
Backgrounds
Moto2™ Brand ManualMoto2™ Identity
Incorrect usage of logo
The Moto2TM brandmark is a custom-crafted piece that
represents the identity of the brand
There are some common mistakes that break
the compulsory consistency of the Moto2TM
identity. These mistakes are listed below.
The Moto2TM brandmark should be reproduced
using only the approved artwork and following
the rules of this manual.
Do not break apart, colour the symbol or re-distribute the brandmark, using
the symbol or the logotype alone or with a different structure
Do not scan, redraw, photocopy or create the brandmark using
any other typography
Do not use the brandmark as part of any other symbol or enclose
it in a shape
Never use the logo within a sentence. You can find the correct Moto2TM usage
in the appendix of this manual
Do not change, distort or skew the brandmark’s shape,
orientation or direction
Never use the logo at the beginning or the end of a title sentence
Never use the logo in two different colours. In case of dark
background use plain white
eason, the start of a Grand Prix is the final shootout of the weekendf reflexes between the gunslingers, with Rossi trying to
ay early, the start can change the way the entire race pans out.
moto
My symbol My symbol
Moto3TM Brand Manual
· Main identity
· Structure & reservation area
· Core colours
· Minimum sizes
· Monochrome versions & backgrounds
· Incorrect usage of logo
Moto3™ Brand Manual
Moto3™ Brand
symbol that represents an aerodynamic
checkered flag.
The Moto3TM logotype has been
developed in a taylor-made typography.
The same typography has also been
used in MotoGPTM and Moto2TM logotypes.
Both symbol and logotype are placed
in a slanted position to convey the
sense of action in motion.
The brandmark must always be used
as a unit and cannot be divided or used
in part. Neither the logo nor the symbol
may appear alone.
Moto3TM is the name of the third category
and forms part of the MotoGPTM World
Championship.
The Moto3TM brandmark is the
combination of a symbol with a logotype.
The Moto3TM symbol that contains the
number 3, is an extract of the MotoGPTM
Main identity
Moto3™ Brand ManualMoto3™ Identity
Moto3™ Brand ManualMoto3™ Identity
Structure & reservation area
Core colours
Minimum sizes
PrintDo not reproduce the brandmark under
15 mm. wide in print communications.
ScreenDo not reproduce the brandmark under
50 pixels wide on screen communications.
PANTONE / CMYK / RGB / HTML / RAL / VYNIL
PANTONE 1935 C / 1c 100m 55y 6k / 197r 0g 62b / HTML #c5003e / RAL 3018 / Avery 922/981
X
X/2
X/2
15mm 50px
Moto3™ Brand ManualMoto3™ Identity
Monochrome versions
Corporate colours
Backgrounds
Moto3™ Brand ManualMoto3™ Identity
Incorrect usage of logo
The Moto3TM brandmark is a custom-crafted piece that
represents the identity of the brand
There are some common mistakes that break the
compulsory consistency of the Moto3TM identity.
These mistakes are listed below.
The Moto3TM brandmark should be reproduced
using only the approved artwork and following
the rules of this manual.
Do not break apart, colour the symbol or re-distribute the brandmark, using the symbol or the logotype alone
or with a different structure
Do not scan, redraw, photocopy or create the brandmark using
any other typography
Do not use the brandmark as part of any other symbol or enclose
it in a shape
Never use the logo within a sentence. You can find the correct Moto3TM usage
in the appendix of this manual
Do not change, distort or skew the brandmark’s shape,
orientation or direction
Never use the logo at the beginning or the end of a title sentence.
Never use the logo in two different colours. In case of dark
background use plain white
eason, the start of a Grand Prix is the final shootout of the weekendf reflexes between the gunslingers, with Rossi trying to
ay early, the start can change the way the entire race pans out.
moto
My symbol My symbol
MotoGPTM / Moto2TM / Moto3TM
· Use of the three brands together
· Terms of usage
Appendix
AppendixMotoGPTM / Moto2TM / Moto3TM
Use of the three brands together
Despite the use of corporate colours
being highly recommended and
encouraged, in some applications
if non-corporate colours are
available, you may use black or white
combinations, but always maintaining
the same colour for all three.
When the three brands are used together,
they must always be reproduced in the
same size proportions as laid out on this
manual.
The width of Moto2TM/Moto3TM
brands must be the same
size as the MotoGPTM wording.
Proportions
AppendixMotoGPTM / Moto2TM / Moto3TM
Terms of usage
3. EXAMPLESCORRECT USEMotoGP™ World Championship / MotoGP™
World Champion / MotoGP™ event
A MotoGP™ bike / motorcycle / machine / prototype
MotoGP™ Official Product
This weekend the MotoGP™, Moto2™ and
Moto3™ titles could be decided
Moto2™ World Champion / Moto2™ race /
Moto2™ bike
The Moto2™ riders will battle for the title
Moto3™ World Championship
MotoGP™ Spanish Grand Prix / Gran
Premio de España de MotoGP™
INCORRECT USEMotoGP™ Moto3 world championshipMoto two world championship
MotoGP™ of France takes place this weekend
“… he won the MotoGP™ Moto3 race”
Moto GP, Motogp™, MOTOGP™, Moto G.P.,
MotoGp™, MotogP™ or MOTOGPTM.
4. TRADE MARK
The terms MotoGP™, Moto2™ and Moto3™
must be written with a ™ at the end of the word and without a space in between.
MotoGP™, Moto2™ and Moto3™ brands will
always be reproduced with ™ as part of the logo as shown in this manual.
1. DEFINITIONS-DENOMINATIONS
FIM MotoGP™ WORLD CHAMPIONSHIPName of the World Championship and its three categories.There is a specific FIM logo used only for official paperwork.
MotoGP™
Commercial name and brand of the whole Championship.It is also the name of the main category as an evolution of the 500cc class and its adaptation to rule changes approved by FIM. History and statistics are maintained and MotoGP™ becomes the continuation of 500cc.Reference should not be made to a new category, but to a rule alteration which has brought about a change of name.The MotoGP™ term and logotype can only be used in reference to the premier class or to the Championship on the whole.The term MotoGP™ can be used to talk about the sport or an event in general.
Moto2™
Is the name of the second category of the Championship.It does not share its name or logo with the main class, so it must never be referred to as MotoGP™ Moto2™ (or Moto2™ MotoGP™), but can be named as the Moto2™ class of the MotoGP™ World Championship.
Moto3™
Is the name of the third category of the ChampionshipIt does not share its name or logo with the main class, so it must never be referred to as MotoGP™ Moto3™ (or Moto3™ MotoGP™), but can be named as the Moto3™ class of the MotoGP™ World Championship.
2. WRITTEN USAGE
The terms MotoGP™, Moto2™ and
Moto3™ should never be used together
(e.g. MotoGP™ World Championship and
Moto2™ World Championship are both valid
terms, but MotoGP™ Moto2™ class
or MotoGP™ Moto3™ class are not).
Each round is a Grand Prix, and can also
be referred to as a MotoGP™ event or
MotoGP™ round, but not the MotoGP™ of
France. MotoGP™ is not an abbreviation of Moto Grand Prix, but a commercial name.
MotoGP™ can be used to refer to the sport
in general (e.g. MotoGP™ is one of the most
spectacular shows; the MotoGP™ season
kicks off next week; MotoGP™ lands in Germany, etc).
In a normal text, MotoGP™ should be written as such, in one word. Even titles or headlines written in upper case must spell the word with the correct upper and lower
case characteristics: MotoGP™. Moto GP
or Moto G.P or MOTOGP™ or MOTOGPTM must not be used.
Moto2™ should be written as such in a normal text maintaining its upper and
lower case characteristics. MotoGP™ 2 or
MotoGP™ 2 or Mototwo or MOTO2 must not be used.
Moto3™ should be written as such in a normal text maintaining its upper and
lower case characteristics. MotoGP™ 3 or
MotoGP™ 3 or Motothree or MOTO3 must not be used.
Even titles or headlines written in upper case must spell the word with its correct upper and lower case characteristics:
MotoGP™ / Moto2™ / Moto3™.
When the MotoGP™, Moto2™ or Moto3™ terms are used in written version within a normal text, the type font is free.
It can not be used in two colours, only one.
The symbol “squares” within the brand mark cannot be separated from the logotype and
adapted to Moto2™ or Moto3™.
SUMMARYThe Championship = MotoGP™
The three classes = MotoGP™
Moto2™
Moto3™
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