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aining Proposal and Management: Aligning Business, Brand, and Behav
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Brand management training proposal

Apr 15, 2017

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Business

Aung Ko Ko
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Page 1: Brand management training proposal

Training ProposalBrand Management: Aligning Business, Brand, and Behavior

Page 2: Brand management training proposal

Learning OutcomesReview the corporate alignment between Business, Brand and BehaviorExplain the Brand Promise in a consistent manner

Spot off-brand behavior and explore alternatives to becoming on-brandExplore ways to incorporate Brand Engagement into culture

Page 3: Brand management training proposal

Training Materials

Companion media files

Companion handout, delivered in pdf 3 working days prior to training

Slide decks covering the subject(Handout and decks are separate)

Page 4: Brand management training proposal

Training MethodologyPre-training interviews with

trainees to manage expectations (1 week before)Delivery & Assessment

Follow-up (1 month after training)

Page 5: Brand management training proposal

ParticipantsManagers & above

No limit but ideally no more than 40 (for individual touch)

Active participation by participants maximizes ROI

Page 6: Brand management training proposal

Time CommitmentPreferably weekends (to minimize interference with operations)

9 to 5 (1 full day) for training delivery,2 hours each for pre-assessment and follow-up

Page 7: Brand management training proposal

VenueClient’s choice

Ideal if participants can comfortably move around while staying in proximityEither Cafeteria or U-shaped seating plan will do

Page 8: Brand management training proposal

The TrainerThe trainer has been designing and delivering corporate trainings for executive development since 2013. His research differentiates design whereas his playfulness enlivens the delivery of a differentiated experience. Please follow the link below to view his online profileTrainer profile - Aung Ko Ko

Page 9: Brand management training proposal

Investment900,000 kyats

50% upon signing the contract and the rest on training day

Comprehensive coverage,Follow-up included$

Page 10: Brand management training proposal

Thank you

[email protected]

https://www.linkedin.com/in/aung-ko-ko-88053071

09 7959 38904, 09 51 72734

Please contact me…