Brand Management- FB

FACEBOOK MEDIA KIT

An overview of Facebook’s advertising products.

B R A N D M A N A G E M E N T

Our Offerings

FA C E B O O K

FA N A C Q U I S I T I O N

CONTENT MANAGEMENT

A N A LY T I C S

Fan acquisition only from your choice of TG on the basis of age, gender, company, interest, location etc.

Lowest cost per like in the industry not compromising on quality.

Content Postings on Facebook page based on your desired frequency.

Maintain the overall hygiene of your facebook page including Facebook Tabs.

Constant review and improvements from a dedicated team with elaborate social media, editorial and design experience.

Monitor Facebook page comments, wall posts & messages for negative comments.

Standard replies to queries on the facebook within 4 business hours.

Monthly dashboard on nature of fans acquired and content metrics.

Demographic information and actionable insights from the Facebook page.

S PA M M A N A G E M E N T

Paid Campaign Targeting

Creative

Ad Units

Targeting

We Monitor and Engage1. MONITORING 2. ENGAGEMENT

We would Raise All negative mentions with the client on a daily basis and revert back to the customerWork with the Client to bring down negative mentions/feedback etc. on a month to month levelSend monthly report about the overall activity and across range of parameters

Geo Targeting – We identify where the data originated from (geo-coordinate, city, country) and present it all on a live mapBehavioral Analysis – We help you see what time and day of week most activity is happening

Sentiment Trends – We Identify sentiment for every mention – FB post, web page and more as well as look at aggregate sentiment index. Advocates and Influencers – We determine advocates and influencers on any topic

Facebook Ads can be linked to two destinations

When you want to send people to an external website or other destination outside of Facebook.

For example, when you want to connect people with your Facebook Page, generate engagement with your page’s content or drive users to an application.

External Site

Facebook

Page Like Ads – Right Hand Side on Desktop

Page Like Ads – News Feed on Desktop

Page Like Ads – Newsfeed on Mobile Devices

Right hand side advertisement not available for Mobile Devices

Page Post Promotion – Link Post Ads

Sponsored Ad – Mobile News Feed

Facebook Ad Placements

Sponsored Ads (Desktop News Feed & RHS) Sponsored Ad: Multiple Images

Targeting Options:1. Location Targeting

By Country By State By City

2. Age Targeting3. Gender Targeting4. Language Targeting

Continued….

Targeting

Targeting5. Interest Targeting

Targeting6. Behavioral Targeting

Targeting7. Demographics Targeting

Targeting8. Custom Audience Targeting

Facebook Insights

Thank You!