Brand management

LUXFeel good, look good and get more out of life.

Lux believes in passion of beauty.

INTRODUCTION

• Lux stands for promise of beauty and glamour as one of India's most trusted personal care brands

• Lux soap was launched in India in 1929 • Lux is the largest personal wash brand in the

country with a value share of 15%• Three in every five Indian consumers enjoy

the luxurious bathing pleasure of Lux during the course of a year

• Lux is currently a product of Unilever

ORIGIN OF BRAND LUX

• Luxury”• Lux first appeared

toilet soap in 1925• In1960s, Lux went

coloured• First Hollywood great to

appear in a Lux commercial was Dorothy Lamour.

• In 1970s, Jayalalitha Featured Lux

ADVERTISING STRATEGY• LUX STAR TRADITION STARTED IN

1934, WITH ACTOR LEELA CHITNIS• BOLLYWOOD FILMSTARS ALSO

PROMOTES ITS BEAUTY SOAP• HAR STAR LUCKY STAR OFFER• LUX CELEBRATING RANGE• CHOCOLATE SEDUCTION• AROMATIC GLOW• LUX WHITE STA BODY WASH• SHAH RUKH KHAN: FIRST INDIAN

MALE BRAND AMBASSADER

PAST BRAND AMBASSADORS OF LUX

Madhubala, Hema Malini, Sridevi, Madhuri Dixit, Juhi Chawla, Karisma Kapoor, Rani Mukerji, Aishwarya Rai, Amisha Patel, Kareena Kapoor and TabuPriyanka Chopra is the present brand ambassador

UNIQUE SELLING PROPOSITION

• LUX IS A BRAND THAT APPRECIATES BEAUTY AND GLAMOUR

• LUX IS A BEAUTY SOAP OF THE FILM STARS• A DELIGHT TO THE SENSES • LUX CELEBRATES THE INDULGENT RITUAL OF

BEAUTIFICATION• LUX IS ALWAYS RELIABLE & TRUSTWORTHY

ACHIEVEMENTS India's Most Trusted Brand

Rank Brand

1 Lux

2 Colgate

3 Rin

4 Thums Up

5 Dettol

6 Fair & lovely

7 Surf

8 Coca cola

9 Pepsi

10 Horlicks

PRESENT & FUTURE PLAN

• PENETRATE IN RURAL SEGMENT

• INCREASE IN MARKET SHARE

• TRAP THE UNTRAPPED CATEGORY

SONAL CHAUHAN

OUR BRAND AMBASSADOR

• she is emerging star.• she has an attractive face.• she is more beautiful.• she is young successful actress.• She has performed well in “Jannat” that was

the super hit movie.• For more attraction of people towards lux,

Sonal Chauhan is the best one.

CONTT…….

• When ever we see Sonal Chauhan Lux soap strikes in our mind (beautiful face with a beauty soap).

• She is the first Indian to have claimed Miss World Tourism title.

• She has soft and glamorous skin as Lux soap so she is perfect for Lux brand ambassador .

• Lux says Animated beauty gets a real face for Lux soap.

SONAL CHAUHAN