Brand loyalty through your business channel

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Incentive solutions that deliver results. 13 Feb 2015

Channeling your loyalty

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We exist to help our clients, and their people, WIN

HOLY GRAIL

OF LOYALTY

BRAND RECALL

TOP OF MIND

BUT THE MIND CAN BE SWAYED

EMPOWERED PEOPLE

MOTIVATED LEADERS

INSPIRED ADVOCATES

THE AHA

OF HUMAN TO HUMAN

BEHAVIOUR CHANGE

ACCORDING TO A CASE STUDY BY

THE INCENTIVE RESEARCH FOUNDATION OF A

FORTUNE 500 COMPANY

UP TOOF DECISION MAKING CAN BE INFLUENCED

AT THE POINT OF SALE

OUR OWN CASE STUDY SHOWS AN INCREASE OF 20%

IN REVENUE

WHEN FOCUSSING ON CHANNEL

LOYALTY

CHANNEL

UNPACKED

NOT JUST

AN INCENTIVE

IF YOUR

BRANDMAKES A PERSON FEEL

VALUED

THEN THAT PERSON WILL

VALUE YOUR BRAND

BEYOND ANY CLEARLY DEFINED REASON

THE VALUE OF ENGAGEMENT

The reason that 95% of people leave their jobs is because they don’t feel valued.

SIDE NOTE

Recent research has revealed that engaged staff are

480% more committed to helping the company succeed.

Imagine the cost of getting 480% more loyalty from consumers.

LOW BASE

MANUFACTURERSAB

DISTRIBUTOR RESELLERMIDMAR

RETAILTAVERN

CONSUMER

HIGH BASE

EASIER TO CREATE LOYALTY

HERE

MORECOST

EFFECTIVE TO TARGET

EASIER TO DEFINE TARGET

AUDIENCE

SUCCESSFUL ENGAGEMENT IN CHANNEL PROGRAMMES HAS

3 LEVELS

INCENTIVISE

EDUCATE

COMMUNICATE

INCENTIVISE• Research – Rewards relevance• Inclusive – Not just the top 10%• Understand Demographics

31

DEMOGRAPHIC SHIFTS ARE CREATING A DIVERSE, MULTI-GENERATIONAL WORKFORCE:

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We exist to help our clients, and their people, WIN

By 2020, millennials will be

50% of the global workforce.

EDUCATE• Training needs• Product knowledge• Confidence in selling• Gamification – making training fun

COMMUNICATE• Momentum• Confirmation of effectiveness - results• Commitment

THE RELEVANCE TO LOYALTY

Mysterytaps into dreams

SensualityExperience brand, product

IntimacyCommitment, empathy, and passion

INCENTIVISEtaps into dreams

EDUCATEExperience brand, product

COMMUNICATECommitment, empathy, and passion

COINCIDENCE, WE THINK NOT

Mysterytaps into dreams

SensualitySound, sight, smell, touch, and taste – experience

IntimacyCommitment, empathy, and passion

Lovemarks is a marketing concept that is intended to replace the idea of brands. Kevin Roberts, CEO Worldwide of Saatch & Saatchi considers that love is what is needed to rescue brands. Roberts asks, "What builds Loyalty that goes Beyond Reason?

MORE THAN JUST LOYALTY,

IT’S BUSINESS

POSITIVE SNOWBALL EFFECT

MARKET SHARE

TALENT RETENTION

IMPROVED ROI

20-30% better than those who don’t.

ROI: Businesses across the size spectrum have engaged channel partners perform on average

CHAN

NEL

CON

SUM

ER

PARALLEL

www.uwiniwin.netKeep winning!