-
8/13/2019 Brand Launchin Plan1
1/17
BRAND LAUNCHIN PLAN
SUBMITED BY:
B.S (B.B.A) 7 TH Semester
Submitted to:
Sir Afzal Ahmed
SHOHAIB
AHMAD
87
MUHAMMAD
ARSALAN
!
SHAHBA"HT
ARSALAN
!
SHAHBA"HT
ARSALAN
!
-
8/13/2019 Brand Launchin Plan1
2/17
BRAND LAUNCHIN PLAN
Table of Contents Ta#le $f C$%&e%&'(((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((!
BRAND INTR D!CTI N "#SSA$#:
)e *h$$'e &$ la+%*h R$ANIC C TT N T%SHIRTS a%d $+r #ra%d me''a,ei' -
if .$+ l$$/i%, f$r heal&h. *l$&hi%, a%d $&her h$me i&em'0 *$&&$% i' ,rea&1la*e &$ '&ar&( C$%2e%&i$%al *$&&$% i' &he m$'& e%2ir$%me%&al *r$1' ,r$3%a%.3here i% &he 3$rld0 ,r$3% fr$m a 'eed0 *$&&$% *a% #e a '+'&ai%a#le a%d$r,a%i*all. ,r$3% *r$1( If all &he *$&&$% i% &he 3$rld 3ere ,r$3% $r,a%i*all.&he +'e $f i%'e*&i*ide' *$+ld #e red+*ed #. ! 4(
If + &hi%/ $r,a%i* *$&&$% a%d h$me f+r%i'hi%, ha2e &$ #e 1la%e a%d #$ri%,&hi%/ a,ai%( Or,a%i* *$&&$% i' %$3 a2aila#le i% ma%. *$l$r' a%d %e3 de'i,%'+'i%, e*$'afe d.e' a%d e2e% *$l$r ,r$3&h *$&&$% fr$m *$l$rf+l a%d 3him'i*al#a#. *ri# 'e&' #. &$ &re%d. %e3 '&.le' fr$m $r,a%i* *$&&$% *a% #e 2er.fa'hi$%a#le(
&R#%'A!NCH SIT!ATI N:
CAT#$ R !R I#*'# #' + A*AR#N#SS )e ma/e a3are%e'' &hr$+,h media
Pa,e 5 !
-
8/13/2019 Brand Launchin Plan1
3/17
BRAND LAUNCHIN PLAN
#" TI NA' C NN#CTI N O+r #ra%d i' ,$$d f$r '/i%(DISTINCTI N Or,a%i* *$&&$%(CR#DIBI'T AND TR!ST 6ir'& &imer(SA'#S Ma im+m 'ale' &ar,e&(
"ISSI N:
*e ,ant to surround our -ustomers ,it/ t/e beaut0 and-omfort of fiber 1ure and -lean 2ust t/e ,a0 natureintended. *e ,ill 1rote-t our fra3ile e-os0stem and
su11ort small farmin3 -ommunities around t/e ,orld.
TAR$#T "AR4#T:
NICH# "AR4#T t/at is sensiti5e s6in 1eo1le ,/o /a5e1roblem of s6in ras/es mar6s and irritation et- from
,earin3 industrial -otton. *e are tar3etin3 mostl0 elite-lass
.
Pa,e 5
-
8/13/2019 Brand Launchin Plan1
4/17
BRAND LAUNCHIN PLAN
& SITI N STRAT#$ : *e 1osition as
8*# AR# &R IDIN$ ! SA+#R &R D!CTS *ITH N#* C ' RSST '# AND D#SI$NS. *# AR# A'S &R IDIN$ ! C!ST "I9#
STICHIN$ T%SHIRTS
BRAND B!I'DIN$:
ST#& ;: DISC #R !R BRAND
Bra%d 'elf9/%$3led,e
C$m1a%. hi'&$r.
Di'&i%*&i2e ad2a%&a,e- h$3 .$+ are differe%& fr$m *$m1e&i&$r'(
Bra%d re*$,%i&i$%(
ST#&
-
8/13/2019 Brand Launchin Plan1
5/17
BRAND LAUNCHIN PLAN C$%'&a%& ,ra1hi%, a%d me''a,i%,
A*;+iri%, l$.al&. a%d re*$,%i&i$%
&R D!CT STRAT#$ :
Ba*/3ard i%&e,ra&i$%
-
8/13/2019 Brand Launchin Plan1
6/17
BRAND LAUNCHIN PLAN
&R " TI N STRAT#$ :
Dail. da3% %e3'1a1er add'0 T
-
8/13/2019 Brand Launchin Plan1
7/17
BRAND LAUNCHIN PLAN
&R " TI N:
)e are ,$i%, &$ 'ale $+& $+r 1r$d+*& fir'& &ime a& 4 di'*$+%& &$ ,ai%*+'&$mer(
&!B'ICIT :6$r ma/i%, 1+#li* rela&i$% 3e 3ill $r,a%ize &he ,e%eral a%d 1re'' relea'e' af&er&he la+%*hi%, 1la% *$m1le&i$%(
N'IN# "AR4#TIN$:
our online mar6etin3 ,ill be t/rou3/ t/e so-ial media su-/ asfa-eboo6 t,itter et-.
Pa,e 5 7
-
8/13/2019 Brand Launchin Plan1
8/17
BRAND LAUNCHIN PLAN
SA'#S #++ RT:
*e ,ill /ire t/e sales for-e for our outlet to ma6e ma?imum sales
& INT% +%SA'#S #++ RT
*e ,ill ma6e sales t/rou3/ our outlet.
ACTI N &'AN:
Pa,e 5 8
-
8/13/2019 Brand Launchin Plan1
9/17
BRAND LAUNCHIN PLAN
*e are 3oin3 to laun-/ our brands in t/e mont/of Ramadan 6ee1in3 in mind t/e 3reat e5ent
#id%ul%fittar for a-/ie5in3 ma?imum sales tar3et
and -ustomer or mar6et s/are.
+irst ,e o1en our out let in t/e defense in4ara-/i to tar3et t/e elite -lass 1eo1le and t/enin t/e ,/ole -it0.
After t/is ,e e?1and our business in t/e ,/ole-ountr0.
Pa,e 5
-
8/13/2019 Brand Launchin Plan1
10/17
BRAND LAUNCHIN PLAN
Pa,e 5
-
8/13/2019 Brand Launchin Plan1
11/17
BRAND LAUNCHIN PLAN
Pa,e 5
-
8/13/2019 Brand Launchin Plan1
12/17
BRAND LAUNCHIN PLAN
Pa,e 5 !
-
8/13/2019 Brand Launchin Plan1
13/17
BRAND LAUNCHIN PLAN
Pa,e 5
-
8/13/2019 Brand Launchin Plan1
14/17
BRAND LAUNCHIN PLAN
Pa,e 5 >
-
8/13/2019 Brand Launchin Plan1
15/17
BRAND LAUNCHIN PLAN
Pa,e 5
-
8/13/2019 Brand Launchin Plan1
16/17
BRAND LAUNCHIN PLAN
Pa,e 5
-
8/13/2019 Brand Launchin Plan1
17/17
BRAND LAUNCHIN PLAN
Pa,e 5 7
