branding & Building Your Business with the NEW media Runa Magnusdottir Founder Connected-Women.com Co-Founder BRANDit
brand ing
Mar 23, 2016
brand ing. & B uilding Y our B usiness with the NEW media. Runa Magnusdottir Founder Connected-Women.com Co-Founder BRANDit. You are a BRAND Big companies understand the importance of brands. I n the a ge of the individual , you have to be your own brand. . www.RunaMagnus.com. - PowerPoint PPT Presentation
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branding
& Building Your Business with the NEW media
Runa MagnusdottirFounder Connected-Women.comCo-Founder BRANDit
You are a BRAND
Big companies understand the
importance of brands.
In the age of the individual, you have to
be your own brand.
www.RunaMagnus.com
www.RunaMagnus.com
www.RunaMagnus.com
REAL-TIME COMMUNICATIONS
One Step Ahead of the Competition
www.RunaMagnus.com
SMARTSOCIAL MEDIA iNTERACTIONS Locate your target audience
• Which social media?• Which forums?• What do they need?• What can you offer them?
www.RunaMagnus.com
SMARTSOCIAL MEDIA iNTERACTIONS
Listen & Monitor
• Online marketing tools• What is your target group
talking about?• Find out what they need?• What can you offer them?
www.Clara.is
www.RunaMagnus.com
SMARTSOCIAL MEDIA iNTERACTIONS
Ask Questions:
• Create valuable points• Get your community talking• Create a buzz• Create engagements
www.RunaMagnus.com
SMARTSOCIAL MEDIA iNTERACTIONS
www.RunaMagnus.com
SMARTSOCIAL MEDIA iNTERACTIONS
Give more:
• 80/20 rule• 20% self promotion• 80% non-self promotion
www.RunaMagnus.com
SMARTSOCIAL MEDIA iNTERACTIONS
The Power of Personal Connections:
• People like to connect with People – not robots
www.RunaMagnus.com
iNTERESTING ONLINE BRANDINGEXPEDIA – FACEBOOK CAMPAIN
Launched March 2011
Mission: Create Word-of-Mouth
RESULTS:Fans from 125.000.- April 1st 2011 to 500.000.- in 14 days!
www.facebook.com/expedia
iNTERESTING ONLINE BRANDING
NIKE
FACEBOOK BUSINESS PAGEVIDEO Message
Campaign: - Write the Future -
Message: Hit the -like- button, watch the future
RESULTS:In April 2011 – 4 million fans www.facebook.com/nike
iNTERESTING ONLINE BRANDING
ZAPPOSThe online giant shoe company
Building up their brand with transparency and authenticity
TWITTER & ZAPPOSCEO Tony Hsieh uses Twitter to share personal thoughts, interesting background details.
Engages his followers to suggest improvements to his company.
April 2011 – got 1,8 million followers
Employees actively engaged www.twitter.com/zappos
iNTERESTING ONLINE BRANDING
Solo-EntrepreneurSVANA, Icelandic EntrepreneurBranding her uniqueness in the online BRANDit magazine:
• Personal photo• Professional video trailer• Links to her web-site• Distributed to women business owners
from over 70 countries
Introducing her BRAND to her target group i.e. European Airport Duty Free Shops.
Results: Contracts are being signed at two major airports.
www.BRANDit.is
Connecting Joy with Success!
Friend me on Facebook - Runa Magnusdottir
Connect me on LinkedIN - Runa Magnusdottir
• Follow me on Twitter -@connectedwomen
Join me & women business owners from over 70 countries at Connected-Women.com
Thank You!
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