BRAND INFORMATION · journalists locally alongside our New York and London newsrooms and the agenda we drive is our own. Powered by our dedicated team of journalists, news.com.au

B R A N D I N F O R M A T I O N

News.com.au | Brand Information

We are a multiplatform brand which also publishes across

Facebook, Twitter, Instagram, Apple News, Snapchat and Google Home.

We operate on a true 24/7 cycle with 60+ journalists locally alongside our New York and London newsrooms and the agenda we drive is our own.

Powered by our dedicated team of journalists, news.com.au is an exclusively digital newsroom who publishes its stories across desktop, social, mobile and tablet devices.

We are Australia’s number 1 news siteowning news moments and delivering

them to over 1 million readers everyday.

News.com.au | Brand Information

We find the uniqueangle in stories, frombig global events to

intimate local moments

We balance hard news with funny, inspiring and

quirky stories adding dimension and intrigue

Our approachto news is fromour audience’s

perspective

We take the latest and breaking news and personalise it for

everyday Australians

Colour is compelling. We add intrigue and dimension to us and

our everyday lives

Colour is the counterpoint. We offer balance in the wider Australian media landscape - we are neither black nor

white in our perspective

Colour is contagious. It’s the news you enjoy reading, the news our audience understands and the news they want to share

It’s the news you enjoy reading, the news youunderstand and the news you want to share.

The news in colour

We own news moments.

News.com.au | Brand Information

AUSTRALIA’S #1 NEWS SITE ACROSS ALL DEVICES

2.969 million UAs Jan 2018- Desktop 2,275 millioin UAs Jan 2018- Mobile 1.310 million UAs Jan 2018- Tablet

BIGGEST HOMEPAGEIN THE COUNTRY

MOST ENGAGINGAUSTRALIAN NEWS SITE

#1 in page views with 252.5k #1 page views per person (46)*

#1 NEWS SITE IN AUSTRALIA

5.45 million unique audience each month*

248kavg daily users(Jan 2018)

253k(2017 avg)

29.8kfollowers

490kfollowers

947klikes

LEADING IN KEYDEMOGRAPHICS#1 18-24 age demographic 497k

#1 25-34 age demographic 1.018k #1 35-44 age demographic 1.187k

We are market leadersin reach, audience,and engagement.

Source: Nielsen DRM January 2018

News.com.au | Brand Information

We inform, engage and inspire audiencesacross dedicated content environments.

sport

For breaking national and international sports news we cut through the spin to say what people are thinking, just like being at the pub with mates.

news.com.au/Sport

“It’s everybody’s business” 2,131,000 monthly UA’s

technology

Delivering information beyond gadgets to inform young, tech-literate Australians about design, innovation and science in a cheeky and irreverent way.

news.com.au/Technology

“Where sport comes to life” 1,646,000 monthly UA’s

finance

Get the facts without the jargon. We cover business with a fresh, irreverent perspective and a healthy dose of watercooler conversation.

news.com.au/Finance

“It’s about the journey, not the destination” 2,218,000 monthly UA’s

lifestyle

Modern life is challenging and time is precious. So we deliver lifestyle news and personal stories fast and fresh in an engaging and entertaining style.

news.com.au/Lifestyle

“It’s a fast and curious world” 2,145,000 monthly UA’s

travel

From stepping outside your door, to stepping off a plane, we cover the news, advice & personal stories that inform and inspire your travels.

news.com.au/Travel

“Your lively conversation starter” 1,419,000 monthly UA’s

entertainment

First with celebrity gossip, TV chat, viral videos and top 10s to offer light relief for people wanting to escape the daily grind.

news.com.au/Entertainment

“It’s not just entertainment, it’s entertaining” 2,543,000 monthly UA’s

Source: Nielsen DRM January 2018

News.com.au | Brand Information

We provide the gateway to reach a highly lucrative national audience

Source: Nielsen DRM January 2018 | Source: emma™ conducted by Ipsos MediaCT 12 months ending Dec 17, Nielsen DRM Dec 17

0.4%NT

32%WA

6%SA

2%TAS

32%NSW

2%ACT

19%QLD

33%Mortgagee

26%Home Owner

89%

Grocery Buyers

52%

Parent/Guardian

46%Work Full-Time

46Average age

52%

Social GradeA/B

23%

Household income of over $120k

49%Male Female

51%

5.450 millionTotal monthly audience

News.com.au | Brand Information

We offer compelling marketing solutions for advertisers.

Homepage | Targeted | Display | Native | Integration | Video | Audio

To create a seamless, memorable and market leading branded content experience that delivers measurable and meaningful outcomes for clients

Connecting audiences with great content, on-network and across our social platforms

News.com.au | Brand Information

K AT H RY N B A R R O [email protected]

Client Solutions Director