Brand identity session.02. August 27.07 Prepared by: Jacky Cahyadi, S.Sn. What is the Corporate Identity?
Brand identity session.02. August 27.07 Prepared by: Jacky Cahyadi, S.Sn. What is the Corporate Identity?
Jan 21, 2016
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Brand identity
session.02. August 27.07Prepared by: Jacky Cahyadi, S.Sn.
What is the Corporate Identity?
Corporate Identityjust not a logo
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What is the Corporate Identity?
The combination of the logo, visual system [typeface, color, imagery],
and editorial tone work together to forma unique and cohesive message of a company
Logo Design Workbook-Adams Morioka
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Corporate identity
A corporate identity is the physical manifestation of the brand.
In general, this amounts to a logo (logotype and/or logogram) and supporting devices commonly assembled within a set of guidelines. These guidelines govern how the identity is applied and confirm approved colour palettes, typefaces, page layouts and other such methods of maintaining visual continuity and brand recognition across all physical manifestations of the brand.
vivalogo.com
Visual Communication Design 02 .session.02
I.D.
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Corporate Identity Characters that are effective:William Golden said,
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Simple symbols to identifybut it’s appropriate with the corporate
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Design for longevity
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Make mnemonic value
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be Strong visual
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The advantage has a corporate identity
Veronica Napoles said,
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Dapat menerangkan perusahaan dan visi misinya1.
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Meningkatkan mentalitaspekerja2.
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Mempunyai Jaringanyang baik3.
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Karakter perusahaan dapatdikomunikasikan denganbaik
4.
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Citra yang mantap lebihDipercayai konsumen5.
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Kepercayaan publik6.
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CASE PROJECT
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CONNEXXION is a Public Transport in Holland
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Transport Brands before
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Color wheel transport brand
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Design concepts
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Color usage alternatives
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Color usage approved
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Brand icon
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Implementing
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Thank You for your attentionand see you next week
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