brand identity guide - Kelly Services

BRANDIDENTITYGUIDE

kellyservices.com

http://www.kellyservices.com


BRAND IDENTITY GUIDE

Contents

Kelly

Corporate logos 3

Logo variation and spacing 4

Product logo treatments 5

Logo misuse 6

Co-branding 7

Corporate colors 8

Kelly typography 9 – 10

The Kelly bar 11

Kelly bar misuse 12

Bar and logo usage 13

Extender graphic 14

Extender misuse 15

Creative layout 16 – 17

Web address 18

Product and service offerings 19

Communication and legal standards 20

Stationery 21

Business card and envelope 22

KellyOCG

KellyOCG logos 24

Logo misuse 25

Co-branding 26

KellyOCG colors 27

Swoop 28

Swoop misuse 29

KellyOCG typography 30 – 31

Creative layout 32

Communication and legal standards 33

Stationery 34

Business card and envelope 35

Contact information 36

2


Corporate logos

CONTENTS

The Kelly® logo and the Kelly Services® logo, with

the registered trademark symbols, are the primary

logos of the company and must be valued and used

appropriately. The logos must always appear in their

entirety, without any modifications.

In countries where the word “services” does not

translate well or where it does not make sense to

include, simply use the Kelly logo as shown.

3


Logo variation and spacing

There is a strict exclusion zone surrounding the Kelly

logo. The area is calculated as the height of the “K”

as shown. It must be reproduced from master vector

artwork and never distorted or altered in any way.

The Kelly logo can only be represented in the following

variations:

• In positive, only black and Kelly green can be used.

• In reverse, the logo should be white and knocked out

of the background color.

Placement

The Kelly and Kelly Services logos may appear in either

the upper left-hand corner or lower right-hand corner.

Exclusion zone

Logo variations

Green (PMS® 356) Reversed (White)Black

4CONTENTS


Product logo treatments

The logo treatment at right applies to Kelly products. This treatment is

to be placed in the upper left-hand corner.

Fliers, direct mail, tri-fold brochures, and advertisements are required

to have the product logo treatment on the front of the item. However,

multiple page brochures can have the logo treatment on both the

front and back covers, each time in the upper left-hand corner.

Web addresses should appear in the lower right-hand corner along

with social icons if space allows.

Copy should speak to Kelly only. Specific product names (e.g.,

Kelly Scientific Resources, Kelly Engineering Resources) should not

be mentioned in the copy, with the exception of Kelly Educational

Staffing and KellyConnect.

A trademark ownership statement must appear in the legals if these

two conditions apply:

• The piece is for a product that is trademarked in the country where

the piece will be used

• There is no mention of the product name in the copy

Examples of the statement are as follows:

Kelly Scientific Resources® is a registered trademark of Kelly Services.

Kelly IT Resources® is a registered trademark of Kelly Services.

See the "communication and legal standards" section on page 20 of

this guide for more information.

Product logos

| Rule is .635 pt., converted to shape (outlined) Rule is .625" tall when Kelly logo is 1" wide

Type is Avenir Heavy, 15 pt. on 15 pt. leading, 30 tracking |

| Kelly logo is 1" wide

Logo space is 3.5" x .625" |

kellyservices.us/finance

A reAl pipelinechAllenge:The accounting talent shortage in the oil & gas industryBy Douglas Arms

Whitepaper

5

13%of STEM workers (7.6M) are currently in the U.S. Life Sciences and Physical Sciences industries

49%U.S. jobs in Life Sciences that require a bachelor’s degree

20.4%

Employment growth forecast by the Bureau of Labor Statistics from 2010 – 2020 in the Life Sciences industry

66%U.S. jobs in Life Sciences that require higher education

the talent adjustment in Life SciencesNew demand for specialized skills and experience

Source: Kelly® Talent Market Analyst; KPMG, CSBI and Booz and Co.Kelly Scientific Resources® is a registered trademark of Kelly Services. An Equal Opportunity Employer © 2013 Kelly Services, Inc. Y1367

GENERICS

10% prescription volume growth from 2008 – 2010

High growth areas

predict headcount will continue to decrease in the coming year

Life Sciences executives who experienced a decrease in headcount over the last year

37%42%

The Life Sciences industry is experiencing a drastic workforce adjustment period.

A significant workforce reduction in recent years, primarily in sales and marketing

roles, is a result of expiring patents of blockbuster drugs. Following a period of

stabilization and moderate hiring growth, new employer demand will be for more

specialized experience, and for quality, regulatory, and clinical skills.

BIotECh

8.7% annual sales growth projected from 2012 – 2017

kellyservices.us/science

MEDICAL DEVICES

5.9% increase in jobs projected from 2013 – 2018

Infographic

CONTENTS


Logo misuse

The following representations are in violation of our

corporate logo guidelines.

Do not distort the logo by skewing

Do not distort the logo in any way

Do not use colors other than Kelly green or black

Do not remove the ® mark

Do not distort the logo by stretching

Do not apply textures or effects

6CONTENTS


Co-branding

Example and divider options

Exception example

Co-branding relationships exist to enhance the Kelly

brand value and performance in the marketplace. It is

therefore important to manage these relationships as

carefully as possible. Co-branding most often occurs

under the general Kelly brand. In these cases, the Kelly

logo should appear in the lower right-hand corner of

the page, always to the right of the partner’s logo, and

separated by the height of the “K.” A thin black or

green line can also be placed between the logos.

The size of the partner’s logo must not exceed the height

of the Kelly logo used. Exceptions will occur based on

the scale and readability of the partner’s logo and should

be reviewed and approved on a case-by-case basis.

Kelly may encourage and/or permit a partner to use

the Kelly brand when they market relevant products

and services.

In cases where co-branding occurs with a product

logo, the Kelly product logo should appear in the

upper left-hand corner, and the general Kelly logo and

partner logo should appear in the lower right-hand

corner, as stated above.

7CONTENTS


Corporate colors

Primary palette

Secondary palette

• Primary palette consists of the logo

colors of Kelly Services and KellyOCG®.

• Secondary palette colors complement

the primary palette. They are bright

and contemporary, adding interest

and vibrancy. The secondary colors are

used as accent colors when emphasis

is needed in small areas, such as

subheads, calls to action, information

highlights, and buttons. The colors will

work well for infographics and charts.

PMS Cool Gray 11

CMYK 44/34/22/77

RGB 83/86/90

#53565A

PMS 356

CMYK 91/4/100/25

RGB 0/122/51

#007A33

PMS 368

CMYK 65/0/100/0

RGB 120/190/32

#78BE20

PMS 241

CMYK 30/100/2/2

RGB 175/22/133

#AF1685

KELLY ORANGE

CMYK 0/51/90/0

RGB 255/146/44

#FF922C

PMS 381

CMYK 25/0/98/0

RGB 206//220/0

#CEDC00

PMS 4625

CMYK 30/72/74/80

RGB 79/44/29

#4F2C1D

PMS 325

CMYK 53/0/23/0

RGB 100/204/201

#64CCC9

PMS 534

CMYK 95/74/7/44

RGB 27/54/93

#1B365D

PMS 7406

CMYK 0/20/100/2

RGB 241/196/0

#F1C400

PMS 7626

CMYK 0/93/95/2

RGB 198/53/39

#C63527

8CONTENTS

Title styles


Kelly typography

The Kelly corporate font is Avenir LT from Adobe

Systems. The complementary font that can be used in

conjunction with Avenir or alone is the Baskerville MT

family. The styles shown are for standard print material.

Font size should be determined by content but no

smaller than 8 pt. text. Legal lines should be displayed

in 5 pt. text.

Headlines can use various weights and sizes of Avenir

or Baskerville MT, providing they stand out above other

titles and are of consistent weight throughout—do

not use italics for headings. Subheadings may also

use different weights, although heavier weights are

suggested in order to differentiate subheadings from

the body text.

Smaller italics can also be used for captions or special

call outs.

For PowerPoint® presentations, the Calibri font should

be used as a substitute for Avenir. Verdana is also

acceptable if your system does not have Calibri.

Both font families are represented on the following page.

Headline stylesHeadline stylesHeadline stylesHeadline stylesSubhead stylesSubhead stylesSubhead styles

Paragraph subheadings

Magna in aliquip eum, consequat veniam delenit

luptatum illum minim. Euismod feugiat nulla

illum nostrud, vulputate ut elit ex adipiscing

consequatvel at lorem.

Headline stylesHeadline styles

Subhead stylesSubhead styles






Text styles

Style colors

PMS 356PMS 368Black

PMS 356BlackWhite

PMS 368White

9CONTENTS


Kelly typography (cont.)

The full Avenir and Baskerville font families are

displayed to the right.

Avenir Family

35 Lightabcdefghijklmnopqrstuvwxyz1234567890 !@#$%^&*()_+

45 Bookabcdefghijklmnopqrstuvwxyz1234567890 !@#$%^&*()_+

55 Romanabcdefghijklmnopqrstuvwxyz1234567890 !@#$%^&*()_+

65 Mediumabcdefghijklmnopqrstuvwxyz1234567890 !@ww#$%^&*()_+

85 Heavyabcdefghijklmnopqrstuvwxyz1234567890 !@#$%^&*()_+

95 Blackabcdefghijklmnopqrstuvwxyz1234567890 !@#$%^&*()_+

Baskerville Family

Regularabcdefghijklmnopqrstuvwxyz1234567890 !@#$%^&*()_+

Italicabcdefghijklmnopqrstuvwxyz1234567890 !@#$%^&*()_+

Semi-Boldabcdefghijklmnopqrstuvwxyz1234567890 !@#$%^&*()_+

Semi-Bold Italicabcdefghijklmnopqrstuvwxyz1234567890 !@#$%^&*()_+

Boldabcdefghijklmnopqrstuvwxyz1234567890 !@#$%^&*()_+

Bold Italicabcdefghijklmnopqrstuvwxyz1234567890 !@#$%^&*()_+

10CONTENTS


The Kelly bar

The bar must be represented on all materials developed

and in a horizontal position. The bar height and length

will be determined by the size of the medium. It must

be sized proportionally and lengthened without

distorting the extenders on the end.

The Kelly “extender” mirrors the extender in the Kelly

logo. The extender has been incorporated graphically

at the end of the bar and should be used across all

mediums. It cannot be altered, curved, or modified

unless approved by corporate.

The bar must be kept within the approved colors and no

screens of those colors are accepted. The bar styles can

be used in all four colors, but only one is represented in

each style.

Green (PMS 356)

Extender reference

Bar colors

Bar styles

Green (PMS 368)

Black

White

Solid

Outline

11CONTENTS


Kelly bar misuse


corporate bar guidelines.

Do not use any non-approved colors

Do not use multiple colors

Do not stretch the bar

Do not skew or distort the bar

Do not apply a style to only part of the bar

12CONTENTS


Bar and logo usage

The Kelly bar and logo must be represented on the

materials being developed. Size and placement of the

bar are determined by the size of the material being

created. The bar must always be placed in from the

right edge and not altered or changed in any way

without corporate approval to do so.

When photographic or background colors are used,

the Kelly bar is typically placed as a footer on the lower

edge or below the image.

If the general Kelly logo is used in the lower right-hand

corner, it should line up with the right edge of the bar.

The bar can be extended to the right edge, creating a

border. The Kelly logo can be placed below or above

the bar and both should be proportionate in size.

NOTE: Kelly product logos should only be used in

the upper left-hand corner.

Sample placement

13

An internship is more than a contract assignment—it’s a mutual learning opportunity, and can be successful for both the intern and the organization. In a time when sourcing and hiring top scientific talent is critical, internships allow you to grow your own scientists, and lay a foundation for future working relationships. Kelly® can help.

Connect with, and nurture, top scientific talentThe Future Scientists Program from Kelly is the ideal way to develop a working relationship with in-demand talent. This program helps your company by:

• Attractingthebestscientificcandidates• Screeningsciencestudentsforfutureemploymentupongraduation• Buildingpositiverelationshipswithleadinguniversitiesandscientificprograms• Placingenergetic,qualifiedemployeesonassignment•Meetingdiversityhiringobjectives

Withourstrongtalentpool,weplaceinternsinalldisciplines,includingpharmaceutical,biomedicalandbiotechnical,chemical,clinicalresearch,andenvironmental science. We can also assume the administrative aspect of your internshipprogram,including:

•Orientation/administrativeprocessing• Issuingweeklypay• Addressingtaxissues

Andwithmorethan18yearsofexperienceasaleaderinscientificstaffing,Kellyofferstheexpertiseandqualityyou’dexpectfromaFortune 500® company.

Finding tomorrow’s scientistsWe’veplacedthousandsofinternsincompanieslikeyours,andwecanhelpyougainacompetitiveadvantage.Tolearnmore,visitfuturescientists.com or contact your local Kelly branch today.

futurescientists.comKellyScientificResources® is a registered trademark of Kelly Services.Fortune500isaregisteredtrademarkoftheFortunemagazinedivisionofTimeInc.AnEqualOpportunityEmployer©2014KellyServices,Inc.Z1040Supply #4334R10/14

Visit futurescientists.com to learn more today.

need scientists?

grow your own

Transform today’s interns into tomorrow’s scientific workforce.

•Internshiredasfull-timeemployeesdemonstrate greater loyalty toward their company.

• Full-time employees who served as interns have longer tenures with their companies than employees who did not.

DiD you know?

Flier

kellyservices.usFortune 500 is a registered trademark of the Fortune magazine division of Time, Inc.An Equal Opportunity Employer © 2014 Kelly Services, Inc. Z0837A4

Details:•Temporary-to-hirejobs

•Noexperiencenecessary

•8a.m.–9p.m.,multipleshifts

•Weeklypay

•Payis$12perhour

If you or someone you know mightbeinterested,don’tletthisopportunitypassyouby.

Count yourself in!Visit kellycallcrew.com to apply.

upheadsKelly Services® is now hiring customer service representatives to work in a medical insurance enrollment setting at a Fortune 500® company.

Half-Page Flier

Workforce AnAlytics:Kelly provides industry-leading data

and actionable insights related to labor market intelligence, workforce and labor

optimization, benchmarking, and predictive analytics—driving competitive advantage.

tAlent AnAlytics PortAl: Our proprietary tool brings together internal

and external data sets needed to drive market-facing insights and operational

efficiencies across the talent supply chain.

suPPly chAin modeling: Kelly is the first to leverage the SCOR® supply chain framework to better align talent strategies and corporate strategies.

embrAcing diversity: Established in 1979, Kelly was the first to build a comprehensive supplier diversity program that is now recognized as best in class in our industry.

tAlent on demAnd: Kelly is the first workforce

solutions company to establish an alliance with an online work

platform (oDesk®). Clients can now access freelance talent locally or virtually.

AggregAtor of the niche:Building on the success of MSP and outsourcing solutions delivered for the past 20 years, Kelly® began formalizing its talent supply chain management approach in 2010 to enable the delivery of holistic workforce solutions—and since then has assembled a network of 4,600+ suppliers covering 140 countries.

Workforce PlAnning leAdershiP: The KellyOCG® and Human Capital Institute® partnership brings strategic workforce planning courses and certification for HR professionals to the European market.

innovAtive Workforce solutions

tAlent suPPly chAin mAnAgement

bright ideAs thAt PoWer our clients’ success

kellyservices.com An Equal Opportunity Employer © 2014 Kelly Services, Inc. kellyservices.com

All trademarks are property of their respective owners.An Equal Opportunity Employer © 2014 Kelly Services, Inc. Z0490A supply #8500

Infographic

CONTENTS


Extender graphic

The Kelly “extender” graphic can be used in various

sizes appropriate and proportional to the layout. It can

be used in various styles including a stand alone graphic

element in solid or outline form, as a call-out box,

angled, or a shape for a photographic image. All of the

above can be used in combination.

The extender can only be used in the approved

primary and secondary corporate colors (see color

chart on page 8).

For design purposes it can bleed off a page, be

duplicated, or have a shadow effect. Depending on the

design, the spacing between the extender elements

can overlap or have unified or various widths. The

curves on the extender must not be modified or altered

in any way.

The extender graphic is not required on all materials.

Extender styles

Solid color

Outlined

Photographic

“Every 33 seconds Kelly puts a new employee to work.”

Call-out box

Angled

14CONTENTS


Extender misuse


corporate extender graphic guidelines.


Do not distort or skew the extender from its original angle

Do not modify the curvature

15CONTENTS

4 5

Contingent Workforce Outsourcing (CWO) Our CWO practice guides and manages all categories of contingent talent to strategically drive business growth. By applying labor market insight, data analytics, and supply chain management principles, we optimize contingent labor spend—delivering access to service providers and quality talent at competitive rates and with minimized risk.

Our comprehensive suite of solutions addresses your need for outsourced labor and services and enables insight and effective spend management that positively impacts your bottom line. Our expertise includes: Global MSP (w/ VMS); Services Procurement including Independent Contractor Solutions, ID Management, SOW Management, and RFx Management; Professional Payroll Outsourcing; and Talent Pool Management.

Recruitment Process Outsourcing (RPO) Our RPO practice is a global leader in providing enterprise-wide recruiting, placement, and retention solutions across all disciplines, job levels, and geographies. Look to us to source better employees, more quickly. You’ll also reduce operational complexity, cost, and risk. We will provide your organization with a strategic advantage through the quality of its people.

Business Process Outsourcing (BPO) Our BPO practice assists companies of all sizes by integrating operational management with our core staffing expertise to increase productivity and reduce overall costs. Our customized BPO solutions combine strategic expertise and proven controlled processes to help you achieve your business objectives. We’ll be your ally—helping to balance the people equation and manage change without disruption.

Labor Market Analysis Consulting Your ability to stay competitive rests on effective workforce planning underpinned by targeted labor market data and insights. We leverage our Talent Market Analyst: a robust data resource for evaluating talent supply and demand dynamics and apply consulting expertise to support both your long-term strategic planning and your shorter-term sourcing activities. With the Talent Market Analyst and consultation from Kelly, the supply and demand of talent becomes more predictable, scalable, and actionable.

Human Resources Consulting As your HR partner, we’ll provide consultative workforce solutions that address your critical business objectives. Our consultants develop and deliver innovative project- and program-based solutions in a variety of HR disciplines, including workforce strategy, global mobility, and training and education. In addition, we can provide you with experienced subject matter experts across all HR functions on an interim basis to cover key assignments or tackle time-sensitive projects.

Career Transition & Executive Coaching Our comprehensive, customized career transition/outplacement and executive coaching and development services enhance our clients’ abilities to compete effectively in an increasingly global and volatile business environment. Areas of expertise include: Career Transition Services, Executive Coaching and Development Services, and Platinum Services—a comprehensive spectrum of services to help transitioning executives understand and explore their options, opportunities, challenges, and solutions.

Executive Search We’ll take the lead in meeting your executive search needs. Our ability to align ourselves with the changing faces of senior executives and CEOs makes us an ideal partner. Integrity, experience, and lasting relationships with clients and candidates are the foundation of our success. Our practices and strategies are proven to help us identify top talent around the world.

Contact Center You’ll get agents who excel in a customer care environment—including inbound and outbound customer service, collections, and telemarketing—with KellyConnect®, our comprehensive customer contact center staffing solution.

Creative Services If you’re looking for creative talent, we provide a full spectrum of professionals, including graphic artists, account executives, copywriters, web designers, media planners, art directors, and more.

Electronic Assembly Thorough prescreening and testing techniques ensure that you get highly skilled assemblers, quality control inspectors, technicians, material handlers, and more.

Light Industrial Our skilled production employees can help keep your manufacturing and logistics facilities operating at optimal productivity. We provide production operators and technicians, material handlers, maintenance technicians, warehouse and fulfillment center managers, and more.

Marketing With targeted recruiting processes and thorough evaluation techniques, we’ll provide you with employees and support for seminars, trade shows, sales promotions, sampling projects, product demonstrations, banquets, and more.

Office From administrative assistants to data entry specialists to accounting, medical, and legal clerks, to mortgage and insurance processors, you can count on our skilled employees who are prepared from the moment they walk through your door.

We provide a practical, managed approach to project-based endeavors. Our industry-specific project expertise includes engineering, science, information technology, and law. As an alternative to traditional staff augmentation, we’ll develop and properly manage SOW-based initiatives.

Our best-in-class project management methodologies, support systems, and subject matter and vertical expertise will provide you with a high-quality, focused approach to project/SOW-based initiatives. We’re known for our scalable project development, deployment, and global talent delivery—and we will remain focused on your time, scope, and budget to deliver results that boost your bottom line.

Project services

areas of expertise (continued) outsourcing & consulting solutions

Inside


Creative layout

Imagery is not required on all materials.

When imagery is used it should complement the primary

and secondary corporate color palettes, headlines, body

copy, and overall messaging for any medium. Images

can be black and white, full color, or a combination of

the two. Illustrations and filters are acceptable.

16

solving workforce challengesevery day

Cover

Sample layout

CONTENTS


Creative layout (cont.)

Sample layouts

17

Kelly Educational Staffing® (KES) is a specialty service of Kelly®, a leader in workforce solutions for more than 65 years. Kelly is the first staffing provider to develop a comprehensive education talent management solution—launching KES in 1997.

Through our scalability, KES provides schools of all sizes with quality management—and quicker fill time—of substitute teachers, as well as non-instructional positions. We combine technology with personal attention to offer unique value and unparalleled experience and expertise.

kes® receives high marksfor satisfaction

kellyeducationalstaffing.com

expertiseUnmatched for more than 17 years

technologyA user-friendly, automated scheduling system built on the industry-leading AESOP® platform for remote scheduling and timekeeping, plus real-time, robust reporting capabilities

stellar employee careKES offers free online classroom management training, paid orientation, weekly pay, robust perks, and a commitment to keeping our best substitutes working by never capping hours

insight into educationWe bring best practices and emerging thought leadership to every customer—for perspective beyond the local market

For more information on how Kelly Educational Staffing can help provide effective

workforce solutions, call your local Kelly branch or visit kellyeducationalstaffing.com today.

1,721,806kes stats other key points

U.S. classrooms filled during ‘13/’14 school year

5,400+

12,000schools partnered with in 35 states

U.S. absences handled per day

school/district programs successfully implemented to date

Quality talent

We ensure the most qualified talent pool for your organization. Our proven specialized hiring/assessment process includes an in-depth face-to-face behavioral interview, education verification, and previous employer checking.

localized and centralized support

We offer localized support and year-round recruiting from the strength of our national footprint. A centralized customer support team helps fill absences before the bell rings— especially for last-minute needs.

compliance

Our stringent employee screening includes a criminal background check, National Sex Offender Public Registry search, and required state-specific screening. KES also helps ensure your district stays compliant with the FLSA, DOL, and ACA.

Aesop is a registered trademark of Frontline TechnologiesAn Equal Opportunity Employer © 2014 Kelly Services, Inc. Z1167 supply #3738 R10/14

Be compliant with the Affordable Care Act (ACA).

KES can help.

900+39,400+active substitute teachers

in our talent pool

100%success rate in improving

school performance

Infographic

does your business need a break?

How about 8 free hours of staffing?Flip over to read more.

kellyservices.us

Temporary Temporary to hire

Direct hire On-site management

Payroll services

Mailer

Companies in the agriculture industry face the challenge of minimizing costs while maintaining the ability to constantly innovate. Because an effective workforce plays such a vital role, it just makes sense to partner with a company that can connect you with the right people.

Backed by our expertise as the largest scientific workforce solutions company in the world, Kelly® is deeply connected to the agriculture industry and its unique staffing needs. Our core strength is our ability to understand your goals and deliver the most highly qualified professionals who will help you reach them. With our customized solutions you will experience many perks, including:

Access to global, flexible talent. A contingent labor pool ready to be deployed gives you a distinct advantage as the agricultural workplace transforms. You gain access to our global bank of versatile agricultural professionals with the skills to perform whatever your position requires and in whatever timeframe.

Speed to market. Kelly can expertly outsource the complex process of getting your product to market by delivering people with direct experience in making it happen. The result is less time between ideas and real results, improving your bottom line and setting you apart from the competition.

Management of capital. Workforce solutions designed by Kelly make labor costs more transparent, enabling you to find areas of excess spending easily and analyze how different employment options can help you save money.

Visit kellyscientific.com today to learn how we can tailor agricultural workforce solutions for you.


An Equal Opportunity Employer © 2013 Kelly Services, Inc. Y0336 Supply #1568 R3/13

scientific talent for the agriculture industry

Positions we fill:

Animal ScientistAgronomistBotanistChemistEntomologistField Trial ManagerGeneticistHerbologistLaboratory Animal TechnicianLaboratory TechnicianMicrobiologistNutritionistSoil ScientistTechnical WriterToxicologist

Contract Contract to hire Direct hire

Project Services Project Teams Project Management PMO Integration SOW-based Services

Visit us on kellyscientific.com

Flier

The MedStar Health and Kelly Services partnership provides you with:

• Highly qualified, screened, and tested personnel• Compliance with MedStar Health policies and

procedures• Dedicated account service team• Cost containment

MedStar Health and Kelly Services® partnership

bringing the best together

Kelly Services has been a business partner supporting the workforce needs of MedStar Health for more than 10 years. Your dedicated Kelly® team understands the needs and culture of MedStar Health. As a single-source provider, our specialists are ready to provide staffing support in all areas, including:

• Office services • IT• Finance • Accounting

To place an order, contact us today at:Phone: 202.293.3134 | Fax: 202.293.2797 | Email: [email protected]

An Equal Opportunity Employer © 2014 Kelly Services, Inc. Z0762

• Healthcare• Legal• Scientific • Research

kellyservices.us

Flier

some industries are heading for a talent shortage.Is yours one of them?

The direction that qualified talent is heading within different industries is getting to be serious business—for serious businesses.

Kelly® is ready to partner with you to help you understand the supply and demand of qualified talent, and how it will affect short- and long-term business goals. We excel at turning workforce trends data into real and relevant workforce solutions. That’s why 99 percent of Fortune 100™ companies partner with us.

We understand that leading companies are looking for a holistic talent acquisition and management system that covers all types of labor—from full-time hires to contingent employees, including independent contractors and project-based workers—and they want a single services provider to manage it all. At Kelly Services® we call it Talent Supply Chain Management.

Visit kellyservices.us today to get the conversation started about talent supply and demand within your industry.

Kelly is proud to provide workforce solutions to WBEA members. Visit our booth to learn more.

STRATEGIC STAFFING SOLUTIONS | PROJECT SERVICES | OUTSOURCING AND CONSULTING

Fortune 500 is a registered trademark of the Fortune magazine division of Time, Inc.An Equal Opportunity Employer © 2014 Kelly Services, Inc. Z0439

kellyservices.us

Ad

CONTENTS


Web address

The web address must be used on all pieces and can be

placed in three areas displayed to the right.

1. It can be placed in the lower left-hand corner.

2. It can be placed directly under or next to contact

information.

3. It can be placed in the upper right-hand corner.

The color of the web address can be in PMS 356,

PMS 368, PMS Cool Gray 11, black, and reversed white.

Screens of all colors are acceptable.

Do not insert “www.” in front of the web address.

Sample placement

kellyservices.us

*Available for purchase and administered by a designated third-party vendor.An Equal Opportunity Employer / Never An Applicant Fee © 2014 Kelly Services, Inc. Z0300A

Details:• Temporarypositionswithtemporary-to-hire

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• Payrateis$9.25–$10.75perhour,dependingonposition/shift

• HighschooldiplomaorGEDrequired

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Perks:• Weeklypay

• Accesstomorethan3,000onlinetrainingcoursesthroughtheKellyLearningCenter

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Lower left-hand corner

It’s true. Tax season is all about work, and lots of it. Believe it or not, you can have a life during

your busy season too. Kelly Services® will keep your business productive by providing the most

qualified and thoroughly tested and trained employees. We’ll be your consultative business

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Our strategic solutions will help you balance workload and workforce during times of demand,

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order of 40 hours or more or $200 off your next direct-hire placement fee.*

An Equal Opportunity Employer © 2014 Kelly Services, Inc. U2349D

Eight hours free on your next temporary help order of

40 hours or more or $200 off your next direct-hire placement fee*

To redeem:1. Write your invoice number where indicated.2. Deduct the appropriate amount from your invoice total.3. Enclose this coupon with the Remittance Copy of your invoice and your payment.

Branch Number ________________ Invoice Number ___________________________ Date ___________________

Kelly Services3718 N. Prospect Road

Peoria, IL 61614309.679.0681

[email protected]

kellyservices.com

* Offer valid on new orders only. Minimum temporary help order: 40 hours. $200 off direct-hire placement fee applies to total invoice amount. Not to be exchanged for cash or combined with any other offer. Offer may be modified or cancelled at any time and expires April 15, 2010.

Accountants Tax Preparers

File Clerks Mail Clerks

Data Entry Clerks Receptionists

—Temporary

Temporary to HireDirect Hire

Tax season tip #1:

call Kelly®

Near contact information

The keys to your success:Your mission. Whatever it is, you know that every job function plays an important role. Kelly will take the time to understand your business processes inside and out, creating a strategic IT workforce solution to help your company reach its goals every step of the way.

Your competition. Where you stand compared with other companies is critical to staying competitive. Kelly will learn your business culture and your exact position in the industry so we can leverage an appropriate IT workforce solution that will meet your objectives for staying ahead.

Your ambition. The convergence of technology administration with a true understanding of the needs of a business is the future of IT. Kelly will source IT professionals who understand the big picture and who know how to match the right IT tool to the business need at hand.

Your advantage:• We provide highly qualified IT specialists across

all disciplines, from operating systems to software engineering to project management. Access to our vast network of top IT talent allows you flexibility and the option to hire these professionals whenever and wherever you need them.

• Our recruiters constantly network to maintain a strong talent pool, ensuring visibility to both active and passive candidates in critical functional areas.

• Our well-established processes to analyze the experience of every IT professional we recruit ensures they will fit your job or project requirements.

Kelly Services specializes in the unique workforce requirements

of the IT landscape, and we are backed by years of expertise

in creating strategic workforce solutions that help businesses

thrive. We’ll unlock your organization’s IT potential, helping

you develop and integrate programs that meet your business

objectives—because we understand that the goals of IT and the

bottom line are no longer mutually exclusive. Our customized

workforce plans and project-based solutions ensure that the IT

professionals we deliver and the solutions architecture they build

always will help you keep a competitive edge.

want to crack the code?Kelly Services® will unlock your IT potential.

Count on Kelly® for the

best IT professionals

over

http://scan.mobi

kellyservices.us/IT

Upper right-hand corner

18CONTENTS


Product and service offerings

The business development listing represented to the

right should be placed on materials if space allows. For

business development brochures the listing should be

placed on the back page. This is the proper terminology

to define our products and services. There is flexibility

in the formatting based on the space allowed. It can be

in a list format represented to the right or in columns

side by side.

The list at right is a master list. Items may be deleted

for a country, region, or purpose when all do not apply.

However, do not add or rename items.

For recruiting materials, the recruiting list displayed at

right is optional. A list of staffing specialties or positions

may be used on recruiting materials as necessary.

The list may also be displayed in a line format separated

by double colons (see alternative listing style at right).

TemporaryTemporary to HireDirect HireSearch and Selection (replaces Direct Hire in EMEA only)

On-site ManagementPayroll Services

Areas of ExpertiseContact CenterCreative ServicesEducationElectronic AssemblyEngineeringFinance and AccountingGovernmentHealthcareInformation TechnologyLawLight IndustrialMarketingOfficeScience

Project ServicesProject TeamsProject ManagementPMO IntegrationSOW-based Services

Outsourcing & Consulting SolutionsRecruitment Process OutsourcingBusiness Process OutsourcingContingent Workforce OutsourcingHuman Resources ConsultingCareer Transition & Executive CoachingExecutive Search

Alternative listing style

Temporary | Temporary to Hire | Direct Hire

TemporaryTemporary to HireDirect HireSearch and Selection (replaces Direct Hire in EMEA only)

Business Development Recruiting

19CONTENTS

4. Fortune 500® legals: First mention in body copy must always be Fortune 500® (always italicize Fortune in body copy). When using any of the Fortune trademarks, always place their trademark ownership line before our legal line.

Fortune magazine requirements: Please ensure any mention of FORTUNE is followed by the respective trademark (FORTUNE®, FORTUNE 500®, FORTUNE 100™, FORTUNE 1000™, FORTUNE e50™). In addition to the trademark, there should also be a legal line of copy which reads “Fortune 500 is a registered trademark of the Fortune magazine division of Time Inc.”

EXAMPLE:

Fortune 500 is a registered trademark of the Fortune magazine division of Time Inc. An Equal Opportunity Employer© 2014 Kelly Services, Inc.

5. A registered mark (®) must appear on the first mention of Kelly Services and Kelly.

6. Do not use Company trademarks in the possessive form. They should be used as adjectives.

CORRECT: Kelly® office employees work 34 million hours per year.

INCORRECT: Kelly’s office employees work 34 million hours per year.

7. You must reference a Kelly website on all materials, and it should always be in boldface type.

8. Do not reference how many countries we are located in or the number of branches we have in any of our external materials. This is proprietary information.

9. Do not say workforce “management” solutions when describing our company. Only use the term “workforce solutions.” For example:

Kelly Services is a leading workforce solutions provider.

Kelly Services is a leading workforce solutions company that provides staffing, outsourcing, and consulting services to businesses around the globe.

If you have questions about our communication and legal standards, please email [email protected].

The following guidelines must be followed for all Company literature.

1. All materials must contain the Company legal line. The year changes annually. The line should be in 5 pt. text, at the bottom or on the back of the document.

© 2014 Kelly Services, Inc.

AMERICAS: The legal line should also include an EOE statement to abide by the Employment Acts specific to each country/territory in the Americas.

United StatesAn Equal Opportunity Employer© 2014 Kelly Services, Inc.

Puerto RicoEOE including but not limited to Minorities/Females/Protected Veterans/Disabled© 2014 Kelly Services, Inc.

CanadaCommitted to Employment Equity© 2014 Kelly Services (Canada), Ltd.

EMEA: Communication and legal references must comply with all local and employment laws specific to each country.

APAC: Communication and legal references must comply with all local and employment laws specific to each country.

2. For product-specific pieces, a trademark ownership statement must appear in the legals if these two conditions apply:• The piece is for a product that is trademarked in the country where the piece will be used• There is no mention of the product name in the copy

EXAMPLES OF THE STATEMENT ARE AS FOLLOWS:


Kelly IT Resources® is a registered trademark of Kelly Services.

3. If you use a customer logo or name that is trademarked in the country where the piece will be used, you must include the mark in the copy. You must also include a statement about the trademark ownership in the legals (e.g., Kraft is a registered trademark of Kraft Foods, Inc.). If there are multiple trademarks mentioned, you may use “All trademarks are property of their respective owners.” Use the following for our product-specific pieces that have the Kelly ownership statement: “All other trademarks are property of their respective owners.” See example on this page.


Communications and legal standards

All trademarks are property of their respective owners.An Equal Opportunity Employer © 2014 Kelly Services, Inc. Z0000

Trademark line example – general Kelly

Kelly Scientific Resources® is a registered trademark of Kelly Services.All other trademarks are property of their respective owners.An Equal Opportunity Employer © 2014 Kelly Services, Inc. Z0000

Trademark line example – product specific

20CONTENTS


Stationery

The logo is positioned .5 inch from the left-hand edge

and .5 inch from the top, and prints PMS 356. The

address is left aligned and displayed in 6.5 pt. text. It is

4.5 inches from the left-hand edge.

The body of the stationery should align to the right

edge of the logo and should start at 2.5 inches down

on the page. The margins are 1.375 inches on the left

side and 1 inch on the right side and should not exceed

this amount.

If you are using a PC to create your letter, the Arial,

Verdana, or Cambria fonts are acceptable. If you are

using a Macintosh®, Avenir or Baskerville fonts should

be used. Font size should be no smaller than 8 pt. text.

Standard business letter format should be followed.

All stationery is printed on Capital Bond paper stock.

Letterhead is on 24 lb. text weight and all ink prints flat.

All product lines within Kelly follow these guidelines.

*Not to true size.

1.375"

.375"

2.5"

1"

Company NameAddress Line 1Address Line 2City, State, Zip

January 10, 2012

Dear Mr./Mrs.,

Sed ut perspiciatis, unde omnis iste natus error sit voluptatem accusantium

doloremque laudantium, totam rem aperiam eaque ipsa, quae ab illo inventore

veritatis et quasi architecto beatae vitae dicta sunt, explicabo. Nemo enim ipsam

voluptatem, quia voluptas sit, aspernatur aut odit aut fugit, sed quia consequuntur.

Dolores eos, qui ratione voluptatem sequi nesciunt, neque porro quisquam

est, qui d lorem ipsum, quia dolor sit amet, consectetur, adipisci[ng] velit, sed

quia non numquam [do] eius modi tempora inci[di]dunt, ut labore et dolore

magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum

exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi

consequatur.

Best regards,

John Smith

cc: Joe Smith

1.375"

.75"

o 248 244 0000 m 248 244 0001 f 248 244 0002kellyservices.us

999 West Big Beaver Road | Troy, MI 48084

4.5".5"

Letterhead (size: US and A4)*

1.375"

.5"

2.5" Company NameAddress Line 1Address Line 2City, State, Zip

January 10, 2012

Dear Mr./Mrs.,

Sed ut perspiciatis, unde omnis iste natus error sit voluptatem accusantium

doloremque laudantium, totam rem aperiam eaque ipsa, quae ab illo inventore

veritatis et quasi architecto beatae vitae dicta sunt, explicabo. Nemo enim ipsam

voluptatem, quia voluptas sit, aspernatur aut odit aut fugit, sed quia consequuntur.

Dolores eos, qui ratione voluptatem sequi nesciunt, neque porro quisquam

est, qui d lorem ipsum, quia dolor sit amet, consectetur, adipisci[ng] velit, sed

quia non numquam [do] eius modi tempora inci[di]dunt, ut labore et dolore

magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum

exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi

consequatur.

Best regards,

John Smith

cc: Joe Smith

1.375"

.75"

o 248 244 0000 m 248 244 0001 f 248 244 0002kellyservices.us


4.5".5"

21CONTENTS


Business card and envelope

Business card

The logo is positioned .1875 inches from both the left-

hand and top edge of the card. The name and title start

1 inch from the top. The name is 11 pt. text and the title

is 6 pt. text. The address is left aligned and displayed in

6 pt. text. It is .1875 inches from the bottom.

The business cards are printed on 80 lb. cover weight.

Envelope

The logo is positioned .375 inches from both the left-

hand and top edge of the card, and prints PMS 356.

The return address is printed on the back flap and is

.375 inches from the top, title case, center aligned, and

6 pt. text.

The return address can be type set, title case, left

justified, aligned, and underneath the Kelly logo if it is

more cost prohibitive in a certain region (see additional

envelope style). This style should be applied to

envelopes larger than the standard no. 10 envelope.

The envelopes are converted and printed on 24 lb. text

weight and print flat ink. All body copy is printed in black.

*Not to true size.


.25"

.25"

Business card (2" h x 3.5" w/ 89mm x 55mm)

No. 10 envelope (4.125" h x 9.5" w)*

.1875"

1" Carl CamdenPresident and CEO

o 248 244 0000 m 248 244 0001 f 248 244 [email protected]


.1875"

.1875"

.1875"

.1875"

1" Carl CamdenPresident and CEO

o 248 244 0000 m 248 244 0001 f 248 244 [email protected]


.25"

.1875"

.1875"


.25"

.375"

22CONTENTS

KellyOCGbrandingguidelines

23CONTENTS

http://www.kellyocg.com


KellyOCG logos

The KellyOCG logos shown are versions of the logo that

may be used to represent the brand.

Logo variations

PMS Cool Gray 11 and PMS 368

Black

Reversed (White)

24CONTENTS


Logo misuse


corporate KellyOCG logo guidelines.

Do not distort the logo by skewing

Do not use colors other than PMS Cool Gray 11 and PMS 368, and black

Do not distort the logo by stretching or any other way

25CONTENTS


Co-branding

Examples of co-branding within the KellyOCG brand

are displayed. The KellyOCG logo is the only logo

allowed below the swoop.

When co-branding with a partner’s logo, their logo can

be placed in an appropriate area within the design but

not under the swoop. The size of the partner’s logo

must not exceed the height of the KellyOCG logo used.

Kelly may encourage and/or permit a partner to use the

KellyOCG brand when they market relevant services.

Please note: For branding instances where all Kelly

products and services are represented, the Kelly or

Kelly Services logo and branding guidelines take

precedence. The KellyOCG logo and swoop and

the Kelly Services logo and bar should never appear

together on any materials.

26

effective MSP solutionsA Managed Service Provider (MSP) partnership with a leading global manufacturer of wind turbines delivers annual cost savings/cost avoidance within year one, along with control and monitoring of actual supplier performance, plus visibility of spend.

Senvion, a subsidiary of the Suzlon® group, is one of the world’s leading manufacturers of wind turbines in the onshore and offshore energy sector. From corporate headquarters in Hamburg, Germany, the global mechanical engineering company develops, produces, and markets turbines that are suitable for almost any location. When Senvion was looking for a partner with local market knowledge to help gain control and visibility into its contingent workforce spend—one with the capacity to help it grow internationally—the client teamed with Kelly Outsourcing and Consulting Group (KellyOCG®) for a highly effective vendor-neutral MSP workforce solution.

The challengeAs a technological leader in the emerging industry for multi-megawatt wind turbines, Senvion also offers project-specific solutions to its own customers in the areas of service and maintenance, transport, installation, and foundation layout. This scope of activity demands that the company rely on talent across a range of work functions. Founded in 2001, Senvion today manages about 3,300 employees worldwide. Its headquarters, development, and production of turbines are based in six key sites across Germany; sales locations are located around the world in Europe, North America, Asia, and Australia. The client recognized that ongoing access to talent and reliable market intelligence would ensure organic growth throughout its global footprint, and would be in line with its business strategy.

In recent years, as the company expanded, it began looking for a workforce solution that would help it gain better control and visibility of its direct labor costs, while still allowing Senvion to

Results at a GlanceCHALLENGE■ Create a solution that drives efficiency improvements for cost savings

and visibility■ Ensure ongoing access to talent and reliable market intelligence for

organic growth■ Deploy standardized processes for all hiring, and optimization of

talent supplier pool

SOLUTION■ Supplier-funded, vendor-neutral MSP program; also managing 500

Kelly® contractors■ Sourcing, implementing, and administration of IQNavigator® VMS

technology and supplier on-boarding■ Customized change management across operations; scorecards for

supplier optimization

RESULT■ More streamlined order monitoring process, and increased invoice

process efficiency■ A tiered supplier structure drives competitive rates and cost

avoidance within first year■ Improved process efficiencies have reduced or eliminated the

departmental burdens of Senvion (e.g., finance department efficiencies have improved from one week to one half-day for invoicing related administration now handled by KellyOCG)

Flier

CONTENTS

Secondary palette


KellyOCG colors

Primary palette

• Primary palette consists of the logo

colors of KellyOCG. All KellyOCG

logos use both of these colors or

black, depending on the media usage.

You must use the specified color

breakdowns for web and print.

• Secondary palette colors complement

the primary palette. They are bright

and contemporary, adding interest

and vibrancy. The secondary colors are

used as accent colors when emphasis

is needed in small areas, such as

subheads, calls to action, information

highlights, and buttons. The colors will

work well for infographics and charts.

PMS Cool Gray 11

CMYK 44/34/22/77

RGB 83/86/90

#53565A

PMS 368

CMYK 65/0/100/0

RGB 120/190/32

#78BE20

PMS 241

CMYK 30/100/2/2

RGB 175/22/133

#AF1685

KELLY ORANGE

CMYK 0/51/90/0

RGB 255/146/44

#FF922C

PMS 381

CMYK 25/0/98/0

RGB 206//220/0

#CEDC00

PMS 4625

CMYK 30/72/74/80

RGB 79/44/29

#4F2C1D

PMS 325

CMYK 53/0/23/0

RGB 100/204/201

#64CCC9

PMS 534

CMYK 95/74/7/44

RGB 27/54/93

#1B365D

PMS 7406

CMYK 0/20/100/2

RGB 241/196/0

#F1C400

PMS 7626

CMYK 0/93/95/2

RGB 198/53/39

#C63527

27CONTENTS


Swoop

The swoop should be represented on all materials with

the logo placed directly below it and in the right-hand

corner. The color of the swoop should always be used in

a 14% tint of PMS Cool Gray 11 or 10% tint of black, and

it must bleed off the page both on the right-hand side

and bottom. The logo should reside within a .25 inch

margin from the bottom and right-hand side. The logo

should never touch the swoop and should be placed a

reasonable distance from the bottom edge of the swoop.

Example

.25"

.25"

28CONTENTS


Swoop misuse


swoop guidelines.


Do not stretch the swoop

Do not skew or distort the swoop

Do not apply an outline to the swoop

29CONTENTS

Title styles


KellyOCG typography

The KellyOCG corporate font is Avenir LT from Adobe

Systems. The styles shown are for standard print

material. Font size should be determined by content

but no smaller than 8 pt. text. Legal lines should be

displayed in 5 pt. text.

Headlines can use various weights and sizes of Avenir

providing they stand out above other titles and are of

consistent weight throughout—do not use italics for

headings. Subheadings may also use different weights,

although heavier weights are suggested in order to

differentiate subheadings from the body text.

Smaller italics can also be used for captions or special

call outs.

For PowerPoint presentations, the Calibri font should

be used as a substitute for Avenir. Verdana is also

acceptable if your system does not have Calibri.

The Avenir font family is represented on the following

page.

Headline stylesHeadline stylesHeadline stylesHeadline styles

Subhead stylesSubhead stylesSubhead styles






Text styles

Style colors

PMS 368PMS Cool Gray 11Black

WhitePMS Cool Gray 11Black

PMS 368White

30CONTENTS


KellyOCG typography (cont.)

The full Avenir font family is displayed to the right.Avenir Family

35 Lightabcdefghijklmnopqrstuvwxyz1234567890 !@#$%^&*()_+

45 Bookabcdefghijklmnopqrstuvwxyz1234567890 !@#$%^&*()_+

55 Romanabcdefghijklmnopqrstuvwxyz1234567890 !@#$%^&*()_+

65 Mediumabcdefghijklmnopqrstuvwxyz1234567890 !@ww#$%^&*()_+

85 Heavyabcdefghijklmnopqrstuvwxyz1234567890 !@#$%^&*()_+

95 Blackabcdefghijklmnopqrstuvwxyz1234567890 !@#$%^&*()_+

31CONTENTS

nexT PRacTIceS In TalenT SuPPly chaIn STRaTegypanel

chRISTa degnan MannIngSVP, ResearchHfS Research

Christa Degnan Manning, with two decades of experience in market research and Fortune 100TM company team leadership, heads global workforce and talent strategies and solution provider research for HfS. She investigates workforce optimization—how companies best get work done today with hybrid networks of traditional employees, contractors, and third-party service providers. In addition, Christa supports firms in selecting the software and service providers that help find, manage, and motivate all types of workers across the extended enterprise of today. Christa has a Bachelor of Arts from Barnard College, Columbia University, including studies at University College, University of London, and a Master of Arts from the University of Massachusetts.

John healyVP and Managing Director, Global Talent Supply ChainKelly Services®

John is responsible for integrating data analytics with supply chain principles to drive proactive management of talent acquisition strategies across directly hired and outsourced labor. He is a frequent presenter on topics such as workforce management technology, and spends a majority of his time consulting with clients in the design and delivery of workforce solutions built to meet the demands of today’s global economy. In 2013, John was named to Supply and Demand Chain Executive’s annual “Pros to Know” list: a ranking of supply chain providers and practitioners.

hInda chaleWSVP, Marketing and Interactive ServicesStaffing Industry Analysts

Hinda Chalew is responsible for SIA’s corporate marketing, product marketing, and product management. She brought to SIA more than 20 years experience managing marketing for information, research, and high technology products and services, along with tactical research services experience. Hinda Chalew holds a BS in business administration from CSU Hayward.

angela SheFFIeldFormer Head of Strategic Workforce Planning at Applied Materials, Inc.

Angela Sheffield is currently an executive strategic workforce planning and workforce intelligence consultant and coach. Angela’s background is a result-oriented business and HR executive, with expertise in strategic workforce planning, product management, operations, and finance.

In her role as the head of Global Workforce Planning at Applied Materials, she developed the strategic workforce planning function and led global workforce planning and analytics initiatives—focused on turning workforce intelligence, labor market research, and talent scenario planning into actionable insights that drive business results.

Angela has earned both an MBA and CPA and is currently an adjunct faculty of The Conference Board’s Strategy Workforce Planning Academy.

kellyocg.com

© 2014 Kelly Services, Inc. Z0710

Flier back


Creative layout

Imagery is not required on all materials.

When imagery is used it should complement the primary

and secondary corporate color palettes, headlines, body

copy, and overall messaging for any medium. Images

can be black and white, full color, or a combination of

the two. Illustrations and filters are acceptable.

The web address must be placed in the lower left-hand

corner, to the left of the logo, or in the bottom right-

hand corner of the layout by itself. The color of the web

address can be in PMS 368, PMS Cool Gray 11, black,

and reversed white.

For case studies, the image should reflect the

corresponding industry or company product.

Do not insert “www.” in front of the web address.

Sample layouts

32

end-to-end RPO solution delivered for top global pharmaceutical companyOutstanding results achieved through unique centralized sourcing team model

kellyocg.com

A top global pharmaceutical company employs

approximately 38,000 people—with medicines

marketed in 125 countries, manufacturing facilities in

13 countries, and clinical trials conducted in more than

55 countries. As a customer in Europe since 2007,

the company first utilized Kelly Services® as a reliable

resource for contingent workforce solutions.

One year later, Kelly Outsourcing and Consulting

Group (KellyOCG®) was contracted to support

the company’s recruiting activities at one of its

biotechnology production facilities, which produced

insulin and insulin analogues using cutting-edge

techniques. They required an end-to-end RPO

solution that would take responsibility for permanent

recruitment, employer branding, and facilitation of an

MBA recruitment program, including all related testing

and assessment. KellyOCG successfully delivered the

ideal outsourced solution the client was looking for.

Results at a Glance

CHALLENGE

■ Meet extremely high quality standards for pharmaceutical sales■ Reduce cycle time and cost per hire with improved efficiency■ Reduce expenditure on outside third-party recruitment agencies

SOLUTION

■ Centralized RPO teams of project managers and junior recruiters■ Standardized processes and documentation for improved

consistency■ Recruiting targeted to specific universities and degree programs

RESULTS

■ Recruited twice the number of workers initially forecasted■ Eliminated spend with third-party recruitment agencies■ Increased satisfaction among hiring managers and new hires

Case study

TalenT InnovaTIon

changePeeR X

When: august 21, 2014 from 9:00 a.m. – 1:00 p.m.

WheRe: The Tech Museum of Innovation, San Jose, ca

JoIn The dIScuSSIon

Silicon Valley is a hub for driving product innovation and the pace of technology growth around the world. A critical workforce shortage is impacting the ability of high-tech firms to sustain that innovation and allow for growth.

Innovative recruiting and training strategies are no longer enough to address these workforce challenges. Organizations must re-engineer their workforce models to become the innovators of the future. What is your company’s strategy for addressing these growing issues?

Kelly Outsourcing and Consulting Group (KellyOCG®) is hosting a half-day Talent Innovation Peer exchange event that will feature:

• Round-table peer-to-peer conversations about real talent issues such as attracting, retaining, and optimizing your workforce

• next Practices in Talent Supply chain Strategy panel discussion led by strategic workforce planning and analytics experts representing HfS Research, Staffing Industry Analysts, The Conference Board, and KellyOCG

• networking lunch – wrap up by further connecting with your peers

Flier front

CONTENTS

8. Do not use Company trademarks in the possessive form. They should be used as adjectives.

Correct: The BPO practice of KellyOCG helps companies across the globe.

Incorrect: KellyOCG’s BPO practice helps companies across the globe.

9. You must reference the KellyOCG website on all materials and it should always be in boldface type.

10. Do not reference how many countries we are located in or the number of branches we have in any of our materials. This is proprietary information.

11. Do not say workforce “management” solutions when describing our company. Only use the term “workforce solutions.” For example:

Kelly Services is a leading workforce solutions provider.

Kelly Services is a leading workforce solutions company that provides staffing, outsourcing, and consulting services to businesses across the globe.

If you have questions about our communication and legal standards, please email [email protected].

The following guidelines must be followed for all Company literature.

1. All materials must contain the Company legal line. The year changes annually. The line should be in 5 pt. text, at the bottom or on the back of the document.

© 2014 Kelly Services, Inc.

2. KellyOCG is a registered trademark. The first use should appear like this: KellyOCG®.

3. First reference in body copy: Kelly Outsourcing and Consulting Group (KellyOCG) Thereafter: KellyOCGKellyOCG may be used in a headline to save space.

4. CWO, BPO, RPO, Human Resource Consulting, Career Transition and Executive Coaching, and Executive Search are all practice areas of Kelly Outsourcing and Consulting Group (not divisions, business units, etc.).

5. A registered mark (®) must appear on the first mention of Kelly Services, Kelly, and any other registered trademark owned by Kelly Services.

6. If you use a customer logo or reference a customer name that is trademarked, you must include the mark in the copy. You must also include a statement about the trademark ownership above the Company legal line (e.g., Kraft is a registered trademark of Kraft Foods, Inc.), or use the following: “All trademarks are property of their respective owners.”

7. Fortune 500 legals: First mention in body copy must always be Fortune 500® (always italicize Fortune in body copy). When using any of the Fortune trademarks, always place their trademark ownership line before our legal line.

Fortune magazine media kit requirements: Please ensure any mention of FORTUNE is followed by the respective trademark (FORTUNE®, FORTUNE 500®, FORTUNE 100™, FORTUNE 1000™, FORTUNE e50™). In addition to the trademark, there should also be a legal line of copy which reads “Fortune 500 is a registered trademark of the Fortune magazine division of Time Inc.”

EXAMPLE:

Fortune 500 is a registered trademark of the Fortune magazine division of Time Inc. An Equal Opportunity Employer© 2014 Kelly Services, Inc.


Communications and legal standards

33CONTENTS

.5"

.5"

2.5"

.5"

Company NameAddress Line 1Address Line 2City, State, Zip

January 10, 2014

Dear Mr./Mrs.,

Sed ut perspiciatis, unde omnis iste natus error sit voluptatem accusantium doloremque laudantium,

totam rem aperiam eaque ipsa, quae ab illo inventore veritatis et quasi architecto beatae vitae dicta

sunt, explicabo. Nemo enim ipsam voluptatem, quia voluptas sit, aspernatur aut odit aut fugit, sed

quia consequuntur magni

Dolores eos, qui ratione voluptatem sequi nesciunt, neque porro quisquam est, qui d lorem ipsum,

quia dolor sit amet, consectetur, adipisci[ng] velit, sed quia non numquam [do] eius modi tempora

inci[di]dunt, ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam,

quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi

consequatur.

Best regards,

John Smith

cc: Joe Smith

Letterhead (size: US and A4)*BRAND IDENTITY GUIDE

Stationery

The logo is positioned .25 inches from the right-hand

side and .25 from the bottom, and prints PMS 368

and PMS Cool Gray 11. The address is left justified,

displayed in 8 pt. text. It is .5 inches from the top and

left-hand side. The web address prints in PMS 368.

The body of the stationery should align to the left edge

of the address and should start 2.5 inches down on the

page. The margins are .5 inches from the left-hand and

right-hand sides.

If you are using a PC to create your letter, the Arial,

Verdana, or Cambria fonts are acceptable. If you are

using a Macintosh, the Avenir font should be used.

Font size should be no smaller than 8 pt. text. Standard

business letter format should be followed.

All stationery is printed on Capital Bond paper stock.

Letterhead is on 24 lb. text weight and all ink prints flat.

*Not to true size.

.25"

.25"

34CONTENTS

1234 Main Street ■ Anytown, State 12345

.6875"

Firstname LastnamePosition TitleAdditional Title

Address Line 1Address Line 2e [email protected] 000.000.0000t 000.000.0000f 000.000.0000

.15"

.3"


Business card and envelope

Business card

The logo is positioned .125 inches from the right-hand

edge of the card and .15 inches from the bottom edge

of the card, and prints PMS 368 and PMS Cool Gray 11.

The name and title are title case, start .2 inches from

the top, and are positioned .125 inches from the left-

hand side. The name is 9 pt. text and prints PMS 368,

and everything else is 8 pt. text. The address should not

exceed or overlap the swoop.

The business cards are printed two-sided on 80 lb. cover

weight and print flat with a soft-touch aqueous coating.

Envelope

The logo is positioned under the swoop and .3 inches

from both the right-hand and bottom edge of the card,

and prints PMS 368 and PMS Cool Gray 11. The address

is printed on the back flap in PMS Cool Gray 11 and

is .6875 inches from the top, center aligned, and 8 pt.

text. A small rectangle separates the street name and

city and state which prints in PMS 368.

The envelopes are converted and printed on 24 lb. text

weight and print flat ink.

*Not to true size.

Business card (2" h x 3.5" w/ 89mm x 55mm)

No. 10 envelope (4.125" h x 9.5" w)*

.125"

.2"

.125"

35CONTENTS

Contact information

kellyservices.com

All trademarks are property of their respective owners. An Equal Opportunity Employer © 2015 Kelly Services, Inc. Z0661 R9/15

For inquiries regarding the Kelly corporate guidelines, contact:

Americas Email: [email protected] Phone: 248.244.4472

EMEAEmail: [email protected] Phone: +41 32 737 1841

APACEmail: [email protected]: +65 64946064

EXITCONTENTS



brand identity guide - Kelly Services

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