Brand ID

BRAND ID

... to his Blend jeans. He is an au-thentic rebel with a natural roughness who’s wardrobe contains new as well as worn products inspired by work wear.

It’s masculine and with a focus on actualness, product details and value for money.

BRAND ID

ADDICTEDHE’S

He likes to stay in tune with fashion but he is definitely not a fashion victim. He is authentic rebellious and true to himself. After work he likes to spend time with his friends, go to music ven-ues and clubs to meet with other mates and to check out the latest bands. He appreciates his freedom, the city and its’ possibilities, dresses casually and does a little workout every once in a while - just to stay fit.

To him age is nothing but at number - but he is probably around 18-30 years old.

about him...

... to blend her personality with simplicity. She is contemporary with feminine denim fashion made for her to feel and look good. She focuses on actualness, product details and value for money.

BRAND ID

she loves

She is a natural beauty with a femi-nine attitude - open minded, extrovert and still sensible. If you have a look in her wardrobe you’ll discover plenty of denim and colourful checks. She is naturally styled with an eye for details that create a sense of pure simplicity.

The target group is young at heart, feels like age 18-25, natural, feminine and in touch with fashion - but certain-ly not a fashion victim.

about her...

VALUESBRAND

The six crucial fundamentals...

COLOURFULCHECKED

UNIVERSE

COMMERCIAL CONSISTENCY

HIS AUTHENTICROUGHNESS

HER FEMININESIMPLICITY

DENIMHERITAGE

DESIRABLEPRODUCTS

The collection presents a powerful selection of contemporary European styles and carefully crafted jeans built for urban living. Competence and true craftsmanship are behind the Danish jeans label that appeals to a youthfull free spirit.

OF BLENDTHE SPIRIT

BRAND ID

natural beauty with a feminine attitude

authentic rebellious and true to himself

The Blend status is earned through the products - consequently the collections are created, made and delivered to achieve the highest profitability in the retail shops. The secret behind the successful concept is our “monthly color coordinated capsules”.

You could think Blend as a whole-saler with a retail mindset; the focus is to supply you with monthly color coordinated capsules that contain a commercial mix of basic, core and profile styles.

collection structureCOMMERCIAL

The core styles are the bread and but-ter - each style is carefully selected for the season and the collection. The styles are visualized every month in the visual merchandising manual that makes the presentation of the blend collection transparent and commer-cial. This helps the end-consumer in choosing the styles that they like to buy.

The commercial collection structure increases sell through and fulfill the demands of modern and professional retailers.

core styles

Blend is easy accessable trough a B2B webshop. Shop styles from all collections, available stock, NOOS, ongoing campaigns and special offers.www.webshop.btx.dk

WEBSHOPB2B

The BTX Group is one of Denmark’s main suppliers of fashion throughout Europe. Every day, we offer consumers a broad range of reasonably priced top quality clothing through approximately 25,000 independent retailers.The BTX Group, previously called Brandtex, celebrated its 75th anniversary in 2010. Today, the company has approximately 800 employees and a turnover in excess of DKK 2 billion. Through our 17 brands we work together with about 25,000 stores in Denmark and abroad. Our goal is to become the stores’ preferred partner.

The BTX Group wants to run a profitable and sustainable business based on the needs of our customers. The Group’s Corporate Responsibility Policy is based on a number of internationally recognized principles relating to human rights, labour rights, environment and anticorruption.

In accordance with these principles for corporate social responsibility, the Group wishes to deal fairly with all interested parties, minimize any negative impact on the environment and contribute to mutually beneficial economic results.

DENMARK, HEAD OFFICE Tel.: +45 79 433 000 | E-mail: [email protected] BELGIUM / LUXEMBURG Tel.: +32 9380 8281 | E-mail: [email protected] CANADA Tel.: +1 514 940 6410 | E-mail: [email protected] FINLAND / BALTIC Tel.: +358 9565 5030 | E-mail: [email protected] FRANCE Tel.: +33 14806 3333 | E-mail: [email protected] GREECE Tel +30 210 7258272 | E-mail: [email protected] GERMANY Tel.: +49 211 688 7520-0 | E-mail: info@servicehouse- duesseldorf.de HOLLAND Tel.: +31 2033 14287 | (Male) e-mail: [email protected] | (Female) E-mail: [email protected] HUNGARY Tel.: +36-30-9541321 | E-mail: [email protected] ICELAND Tel.: +354 564 6565 | E-mail: [email protected] IRELAND (Male) Tel.: +353 1872 3055 | E-mail: [email protected]

IRELAND (Female) Tel.: +353 87 6762733 | E-mail: [email protected] ITALY Tel.: +39 0650 20400 | E-mail: [email protected] NORWAY Tel.: +45 79 433 000 | E-mail: [email protected] POLAND Tel.: +48 602 879 727 | E-mail: [email protected] RUSSIA Tel.: +7 495 221 32 41 |E-mail: [email protected] SERBIA (MACEDONIA, MONTENEGRO, BOSNIA & HERZEGOVINA) Tel.: +381 32 379 770 | E-mail: [email protected] SPAIN / PORTUGAL Tel.: +34 9330 19360 | E-mail: [email protected] SWEDEN Tel.: +46 3174 83838 | E-mail: [email protected] SWITZERLAND Tel.: +41 79 336 42 90 |E-mail: [email protected] UNITED KINGDOM Tel.: +44 1732852281 | E-mail: [email protected]

WWW.BLENDCOMPANY.COM

AGENTSBLEND