Payne Marketing Program Page 1 B B r r a a n n d d H H i i s s t t o o r r y y Payne Heating & Cooling began in 1914 when D.W. Payne and his son began building gravity-type furnaces in a converted barn in Los Angeles. A short time later, the company offered the first floor furnace that could be installed in a home’s conventional crawl space area. In 1933, Payne introduced the first forced-air, down- discharge furnace. The company also was the first to market a forced-air furnace approved for closet installation. In 1945, Dresser Industries acquired Payne and Day & Night. Four years later, Payne, Day & Night, & Bryant bought themselves out of Dresser and formed Affiliated Gas Equipment, Inc. (AGE). In 1950, Payne pioneered perimeter and zone heating. During the 1950’s the company also expanded its product offering with the addition of a remote air conditioning product line. Five years later, Carrier Corporation purchased AGE (Bryant, Day & Night, and Payne) and Payne moved its management and administrative activities to Indianapolis. In 1962, Payne unveiled the first horizontal forced-air furnace approved for outdoor installation as well as vertical combination heating and cooling units for school rooms, apartments, and other applications. Carrier Corporation formed the BDP Company in 1974, where Payne became the “P” in BDP. During the 1980’s, Payne improved its product efficiencies and began to expand into the Midwest and Northeast. This expansion continued into the 1990’s when Payne expanded into the southeast states, such as North Carolina, South Carolina, Alabama, and Louisiana. After 22 years as BDP Company, Payne separated from the company to form Payne Heating & Cooling. In 1997, Payne completed its national expansion and changed its positioning to be the right product distributed at the right place, sold at the right price, and available right now. Today, Payne maintains a simple line of highly efficient and dependable products such as air conditioners, gas furnaces, heat pumps, indoor coils, thermostats, and small packaged products. Homeowners who want dependable heating and cooling systems at a reasonable price turn to Payne.
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Payne Marketing Program Page 1
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Payne Heating & Cooling began in 1914 when D.W. Payne and his son began building gravity-typefurnaces in a converted barn in Los Angeles. A short time later, the company offered the first floorfurnace that could be installed in a home’sconventional crawl space area.
In 1933, Payne introduced the first forced-air, down-discharge furnace. The company also was the first tomarket a forced-air furnace approved for closetinstallation. In 1945, Dresser Industries acquiredPayne and Day & Night. Four years later, Payne, Day& Night, & Bryant bought themselves out of Dresserand formed Affiliated Gas Equipment, Inc. (AGE).
In 1950, Payne pioneered perimeter and zone heating.During the 1950’s the company also expanded its product offering with the addition of a remote airconditioning product line. Five years later, Carrier Corporation purchased AGE (Bryant, Day & Night,and Payne) and Payne moved its management and administrative activities to Indianapolis. In 1962,Payne unveiled the first horizontal forced-air furnace approved for outdoor installation as well as verticalcombination heating and cooling units for school rooms, apartments, and other applications.
Carrier Corporation formed the BDP Company in 1974, where Payne became the “P” in BDP. During the1980’s, Payne improved its product efficiencies and began to expand into the Midwest and Northeast.This expansion continued into the 1990’s when Payne expanded into the southeast states, such as NorthCarolina, South Carolina, Alabama, and Louisiana.
After 22 years as BDP Company, Payne separated from the company to form Payne Heating & Cooling.In 1997, Payne completed its national expansion and changed its positioning to be the right productdistributed at the right place, sold at the right price, and available right now.
Today, Payne maintains a simple line of highly efficient and dependable products such as air conditioners,gas furnaces, heat pumps, indoor coils, thermostats, and small packaged products. Homeowners whowant dependable heating and cooling systems at a reasonable price turn to Payne.
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Payne is focused on providing affordable HVAC equipment to contractors nationwide by employing thefollowing Mission Statement and Strategy.
Mission StatementPayne is the brand that delivers affordable, convenient, consistent, and hassle-free indoor comfortequipment.
StrategyPayne products are targeted to the over-the-counter market and as a second brand to competitive dealersand Carrier/Bryant dealers. The target audience is no frills dealers and contractors. The Payne brand isfocused on applications that require standard efficiencies and simple accessories.
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Payne offers several marketing tools to assist you in your marketing and advertising efforts. The Paynelogotype, brand name and trademarks are valuable assets. They help consumers identify our products andservices.
Logo Color, Font, & UsageThe standard color for Payne’s logo is PMS 1595. The standard logos and fonts are:
Logos should be displayed in the following color format:• Black logo with black text• Orange logo with black text• Orange logo with white text
NOTE: On dark backgrounds, the interior of the Payne circle logo can be white.
Payne CircleFont: Helvetica Extra Compressed
Payne Circle with Heating & Cooling, Since 1914Font: Century Old Style, Condensed 85%
Payne Circle with Heating & Cooling, Right For You.Font: City Medium
“Right for You” text only.Font: SchmutzICG, Cleaned
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In-Store Product SignsIn-store signs are a great way to attract attention to a floor display by hanging the signage from the ceiling
or attaching the signs to the unit. These kits are available through ODS,# PA710-114.
BannersBanners are great tools to use at tradeshows, in parts stores, or on the sideof a building. Payne banners are available through ODS, # PA710-111,measure 64.5” x 45” and come in packs of 5.
Decal SheetsThe Payne window decal sheets contain various sizes of the Payne logos. Theyare packaged in quantities of 25 and are available through ODS, # PA710-112.
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Payne Plastic BagsThese plastic bags are very useful at trade shows,home shows, or even in your parts stores. Thebags come in packages of 50 and are availablethrough ODS, order # PA710-119.
Payne Tech CD-ROMThe Tech CD contains technical literature such as price pages,product data sheets, installation instructions, wiring diagrams, andowner’s manuals. This CD is available through ODS, order #PA710-304.
Product Data GuideThe Product Data Guide booklet provides a quick and easy reference forthe complete Payne product offering. It contains the productspecification sheets for Payne products. This book is available fromLiterature Distribution, order # 8110-150.
NEW!
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Consumer LiteraturePayne has 6 pre-printed brochures available through Literature Distribution:
Art Pro CD-ROMThe consumer literature is also available on the Payne Art Pro CD-ROM which can be ordered throughODS, # PA710-202. The Art Pro CD is a great tool because it gives you the option of printing specific
brochures (e.g. air conditioners, gas furnaces, etc.) on demand. With this CD,you will be able to print two or four page consumer literature on demand. TheCD also allows you to customize the brochures.
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Truck Identification ProgramIncrease awareness of your company name by using one of Payne’s vehicle kits. The kits can becustomized with your company name and phone number. These kits will show prospective customerswhere to call to find a contractor that delivers the Right Product at the Right Price, Right Now! Log on towww.Payne.com to learn more about Payne’s products and tools.
To order, please complete the order form on the following pages and fax it to (317) 273-2772 or call tollfree at (877) 931-4500 and ask for Cyndi. For more information on TKO, log on towww.tkographix.com.
Pick-Up Truck & Van Kits:(2) 19.5” Payne logos, orange and black decals(2) 13.5” Payne logos, orange and black decals(1) 7.5” Payne Heating & Cooling logo, orange and black decal(2) 4.75” “Right For You” black decals(3) 6” “Since 1914” black decals(1) 4.5” “Since 1914” black decal(2) 2.5” “Heating & Cooling” black decals
Contractor Decals Are Available:(2) 21” x 49” dealer name standard copy for van set(1) 11” x 26” dealer name standard copy for van set(3) 11” x 26” dealer name standard copy for pick-up truck set
The decals are madefrom 3M Series 160
TPR Vinyl and have a 5-year durability with
positional Control TacAdhesive that is easily
removable up to 5years. It does notdamage the exterior
Custom DecalsFor custom decals from your existing company logo, please send the following information and materialswith this order form:
• Black and white art of your logo (actual size for vehicle)• Pantone color numbers or actual color chips for all colors (paint numbers alone are not sufficient)• The year and make of your vehicle• Color photographs of both sides and rear of your vehicle
Call (877) 931-4500 for pricing.
ShippingThe following shipping costs will be added to your order:
Up to $49.99 Add $5.25$50.00 to $100.00 Add $8.25$100.01 to $200.00 Add $10.50$200.01 to $300.00 Add $13.00$300.01 to $400.00 Add $17.50Over $400.00 Add 5% of order total
PaymentPlease check the method of payment. Company check, money order, distributor purchase order, or creditcard information must accompany order.
! Credit Card (check one) ! VISA ! MasterCard !American Express"Print name as it appears on card:
Address that card is billed to:
Card Number: Expiration Date:
! Distributor Purchase Order Number:
! Company Check:
! Money Order:
Fax completed form to TKO Graphix, (317) 273-2772
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Outdoor Sign ProgramPayne’s Outdoor Sign program is a great opportunity for you to display your company name and enhanceyour company’s image. In addition, prospective customers will be able to identify you with a reliable andaffordable brand. Each sign will be printed with your dealership name and can include an imprint. Forquestions or additional information, please contact the Payne Account Manager at Plasti-Line at (800)444-7446.
SpecificationsAll of the sign faces in the Payne Outdoor Sign Program are vacuum-formed from tough, break-resistant polycarbonate plastic to provideprotection against breakage during transit or usage. Fade-resistant colorsand Scotch-Cal® lettering help ensure good weathering ability. Signhousings are made of durable, natural-finish extruded aluminum and areeasy to service. A high-output, cool white fluorescent lighting systemprovides both energy savings and excellent visibility.
OrdersUse the accompanying order form to place your outdoor sign orders. Fill the form out completely andsend it to your Payne distributor. Your distributor will then forward it to Plasti-Line, Inc at the followingaddress:
NOTE: Please check with your sign installer regarding local sign codes before ordering your signs.Special codes may require sign modifications, which could involve additional costs.
Imprints & SignsWith the Payne Outdoor Sign Program, you may choose to include an imprint and select from a variety ofsign sizes. Imprint suggestions include: Dealer name or phone number, 24-hour service, Sales & Service,Parts Department, Service Department.
InstallationYou may choose to have your local sign contractor or Plasti-Line install your signs. For an installationquote from Plasti-Line, contact the Payne Account Representative at (800) 444-7446.
For additional order forms, please contactCarrie Peacock by phone at (317) 481-5722 oremail at [email protected].
DEALER NAME
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Payne Uniform ProgramPayne has partnered with Cintas, TheUniform People, to offer you avariety of uniform options for both
men and women. The Payne logo is required to be appliedto your garments. In addition you may choose to include adealer emblem and/or a name emblem. Uniform clothingincludes long-sleeved and short-sleeved shirts, t-shirts, steeltoe boots, shorts, pants, hats, jackets, coveralls, and belts.Contact Cintas for more information or for an order form at1-877-368-0843.
Payne Merchandise ProgramPayne has a variety of merchandise and apparel with thePayne logo. Merchandise includes Payne travel mugs, multi-tip screwdrivers, and calculators. Apparel items includejackets, hats, and shirts. Flyers for the Payne MerchandiseProgram are available through Literature Distribution, ordernumber 8110-123. Order forms are also available throughLiterature Distribution, order number 8110-124. Forquestions or more information, contact the Payne AccountManager at American Identity at 1-800-588-5549.
Payne AdsPayne is proud to announce that we haveconsumer and trade ads available for thecooling and heating seasons! At Payne, weunderstand the need for higher efficiencyHVAC systems due to the energy crisis.Therefore, we’ve created several consumerads and trade ads to address this issue andto offer homeowners and dealers anotheraffordable yet reliable option.
The cooling ads focus on the 12 SEERcooling products while the heating adshighlight the 90% AFUE systems. Viewand download the ads fromwww.Payne.com.
NEW!
NEW!
Sample Consumer Ads
Sample Trade Ads
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Payne Credit ProgramPayne has partnered with Conseco Finance to offer a consumer finance program to Payne contractors andcustomers. The Payne Credit Program is a strong financing program with flexible application methodsand faster, more convenient funding for dealers.
Sign up today and take advantage of these program benefits:• No up-front costs for your customers – no down payment or annual fee• Faster credit approval – in just minutes, while you’re in your customer’s home• Easy repayment with low monthly payment plans• Open credit lines for your customer’s additional purchases and maintenance needs• Quick, hassle-free settlement
LiteratureThe following literature can be ordered throughMerchant Services:• Consumer brochure, order # 60-00-094• Consumer application, order # 60-00-092• Dealer brochure/dealer enrollment form
GuidelinesProducts eligible for financing include air conditioners,heat pumps, furnaces, fan coils, small packagedproducts used in residential applications, andthermostats.
Services eligible for financing include:• Installation labor and materials service work• Maintenance and service agreements• Extended warranties
To participate in the program or for more information,call Merchant Services at 1-800-330-5189.
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Standard WarrantiesAir Conditioners & Heat Pumps• 5 year limited warranty on the compressor• 1 year limited warranty on the entire unit
Gas Furnaces• 20 year limited or lifetime limited parts warranty, depending on model and application, on the heat
exchanger• 1 year limited parts warranty on the entire unit
Packaged Air Conditioners & Heat Pumps• 5 year limited warranty on PA1P & PH1P compressor• 10 year limited warranty on PA2P & PH2P compressor• 1 year limited warranty on entire unit for 10 & 12 SEER units
Packaged Gas/Electric Units• 5 year limited warranty on PY1P compressor• 10 year limited warranty on PY2P compressor and heat exchanger• 1 year limited warranty on entire unit for 10 & 12
SEER units
Extended WarrantiesParts & Labor• 2nd – 5th year• 2nd – 10th year• 2nd – 5th year compressor labor only• 2nd – 10th year compressor labor only• 1st year manufactured housing labor only
Parts Only• 2nd – 5th year• 2nd – 10th year• 6th – 10th year compressor parts only• Through 20th year heat exchanger parts
For more information on extended warranties, order the dealer brochure from Literature Distribution,order # 8110-113. The consumer brochure is also available through Literature Distribution, order # 8110-114. Refer to these brochures for all eligible equipment. Contractors must have distributor approval toparticipate in the program.
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Summary SheetListed below is a summary of Payne’s marketing tools available through ODS and Literature Distribution.
Literature Distribution Order # ODS Items Order #Extended Warranties (dealer brochure) 8110-113 Banners PA710-111Extended Warranties (consumer brochure) 8110-114 Decal Sheets PA710-112Merchandise Program Flyers 8110-123 In-Store Product Signs PA710-114Merchandise Program Order Forms 8110-124 Plastic Bags PA710-119Product Data Guide 8110-150 Art Pro CD PA710-202Consumer Brochures Tech CD PA710-304
Gas Furnaces 8110-189Air Conditioners 8110-194Heat Pumps 8110-195Packaged Air Conditioners 8110-154Packaged Heat Pumps 8110-155Packaged Gas/Electric Systems 8110-156
Additional Programs1. Vehicle Identification Program