Brand Guidelines · The organization’s vision of ‘Engage with the Emerging’ highlights its focus on delivering best-in-class solutions using new age technologies centred on

BrandGuidelines

The Coforge BrandCoforge translates to ‘working together’ with our clients to ‘create long lasting value’.

The organization’s vision of ‘Engage with the Emerging’ highlights its focus on delivering best-in-class solutions using new age technologies centred on Cloud, Digital, Data and Intelligent Automation. The mission, ‘Transform at the Intersect’ further cements its position as an expert in focused industry verticals of Travel & Transportation, Banking & Financial Services and Insurance.

This brand identity is conveyed through our primary colours– blue, which represents the value Coforge brings to client relationships through trust, dependability and strength, and Orange,

change and transform organizations.

This document prescribes a set of rules that guide and govern the brand’s identity. These rules play an indispensable part in the representation of the brand values of Coforge.

Logo

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LOGO CLEAR SPACE

The Brand logo should always be surrounded by a buffer area of clear space to separate it from text and other graphic elements, as well as the edge of the page. No other elements should infringe upon this space. The ratio of width to height of the Coforge logo is 7.7:1.

1.5 x 1.5 x

7.7 x

x

x.65 x

.65 x

x

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LOGO COLORS & USAGE

PRIMARY LOGO

SPOT COLORS (PANTONE)

Coforge Blue : Pantone 2935

Coforge Orange : Pantone 1375

PROCESS COLORS (CMYK)

Coforge Blue : 100C 65M

Coforge Orange : 55M 100YB&W LOGO

B&W COLORS

Coforge Black : 100K

Coforge Grey : 30K

Coforge Grey : 60K

RGB

Coforge Blue : R0 G97 B175 #0061af

Coforge Orange : R246 G139 B31 #f68b1f

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LOGO COLORS & USAGE

The Coforge logo can be used on a soild color or photo background. Use only the colors shown in the Brand Palette section.

For dark backgrounds, use the orange and white logo. On light backgrounds, use the orange and blue logo. You can use Drop Shadows if needed.

LOGO ON LIGHT BACKGROUNDLOGO ON DARK BACKGROUND

LOGO ON DARK PHOTO LOGO ON LIGHT PHOTO

DROP SHADOW EXAMPLEOpacity: 75% Offset: X= 0 | Y= 0

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INCORRECT LOGO USAGENever distort the logo.

Always scale in proportion.Do not change typeset of logo.Do not rotate logo.

A strong brand is applied consistently.

It is important our brand mark is never be changed or altered. Here are a several examples of simple things to not do.

Always follow the rules outlined in the Coforge brand book.

BrandPalettes

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PRIMARY COLOR PALETTE

PROCESS COLORS (CMYK)

Cyan 100Magenta 65

Magenta 55Yellow 100

Pantone 2935

Pantone 1375

SPOT COLORS (PANTONE)

R0 G97 B175#0061af

R0 G97 B175#f68b1f

RGB COLORS

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SECONDARY COLOR PALETTE

C: 80M: 100Y: 100K: 42

C: 60M: 100Y: 100K: 42

C: 39M: 100Y: 100K: 42

C: 61M: 100Y: 90K: 10

C: 00M: 20Y: 95K: 00

C: 00M: 10Y: 52K: 00

C: 100M: 100Y: 25K: 50

C: 100M: 100Y: 25K: 25

C: 100M: 100Y: 00 K: 00

C: 75M: 100Y: 00K: 25

C: 75M: 100Y: 00K: 00

C: 50M: 50Y: 50K: 01

C: 00M: 00Y: 00

K: 100

C: 00M: 00Y: 00K: 80

C: 00M: 00Y: 00K: 60

C: 00M: 00Y: 00K: 40

C: 00M: 00Y: 00K: 20

C: 00M: 00Y: 00K: 10

C: 23M: 08Y: 05K: 00

C: 06M: 20Y: 13K: 00

C: 13M: 00Y: 32K: 00

C: 02M: 00Y: 34K: 00

C: 00M: 09Y: 31K: 00

C: M: Y:

K: 00

100%

80%

60%

40%

20%

10%

100%

80%

60%

40%

20%

10%

The Coforge logo should be used only on approved backgrounds colors.

The color most associated with the Coforge Brand is our blue and orange. They represent (insert actual text in this locations).

Typography

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PRIMARY TYPOGRAPHY

ARIAL FONT FAMILY

REGULARABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

ITALICABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

BOLDABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Hello,I’mArial.

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SECONDARY TYPOGRAPHY

HELVETICA FONT FAMILY

REGULAR ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Oblique ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Hello,I’mHelvetica.

Thank You!