BRAND GUIDELINES - Mavenir · 2021. 5. 19. · Pantone Pantone ® 2945 Pantone® 186 ... viewpoint of being a bold, disruptive force in the market. Use all caps in marketing artwork

BRANDGUIDELINES

THE NEW MOBILENETWORK ECONOMICS

SPRING 2020

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BRAND GUIDELINES

ABOUT MAVENIR

Mavenir is focused on accelerating software network transformation and redefining network economics for Communications Service Providers (CSPs) by offering a comprehensive end-to-end product portfolio across every layer of the network infrastructure stack. From 5G application/service layers to packet core and RAN, Mavenir leads the way in evolved, cloud-native networking solutions enabling innovative and secure experiences for end users. Leveraging industry-leading firsts in VoLTE, VoWiFi, Advanced Messaging (RCS), Multi-ID, vEPC, and vRAN, Mavenir accelerates network transformation for more than 250+ CSP customers in over 130 countries, which serve over 50% of the world’s subscribers.

VALUE PROPOSITION

Mavenir is a unique player as the industry’s only end-to-end cloud-native Network Software Provider (NSP) and is focused on transforming mobile network economics for CSPs. We do so with innovative, software-based solutions that enable new revenue streams, protect existing ones, and significantly lower capex and opex.

VISION

Mavenir redefines mobile network economics for Communications Service Providers (CSPs) with strategies that drive service agility and transform business models to improve operator growth and profitability. With end-to-end, cloud- native mobile network solutions, Mavenir improves operator profitability and growth to pave the way to 5G.

MISSION

With confidence and a bold approach, Mavenir challenges the status quo of CSPs’ economic models by driving service agility, simplicity and velocity, enabling them to compete more effectively. Mavenir focuses on reducing costs and improving profitability for CSPs with innovative, cloud- native solutions that generate and protect revenue streams while reducing opex and capex.

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BRAND GUIDELINES

THE MAVENIR VOICE

BRAND VOICE

Mavenir’s brand voice is bold, confident, direct, and not afraid to challenge the competition. Copy should be authoritative, active and strong in message, avoiding unnecessary personal pronouns to avoid being overly personal.

CORRECT

As the world’s #1 message provider and RCS leader, Mavenir offers aggregators and brands the opportunity to partner with us in a dynamic ecosystem that will grow business by reaching customers in their native messaging app.

INCORRECT

We are thrilled to be the the world’s #1 message provider and an RCS leader, offering aggregators and brands the opportunity to partner with us in a dynamic ecosystem to grow your business by reaching customers in their native messaging app.

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BRAND GUIDELINES

Mavenir is loosely translated from French to mean “mobile future.” The future of mobile technology drives everything we do as we help mobile network operators and service providers move their networks and customers into the future and beyond.

Our company logo is the core of our identity and should be used on all communication materials.

When used consistently and thoughtfully it will strengthen recognition of the Mavenir brand and help to distinguish us in the marketplace.

Always use original artwork files when applying the logo. Do not alter or modify the logo in any way.

THE MAVENIR LOGO

FULL COLOR | 2 PMS COLORS REVERSE

SINGLE COLOR

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BRAND GUIDELINES

LOGO COLOR AND USE

The logo is available in two color variations – with blue type and a red ribbon, or white type with a red ribbon.

The logo can be used on white, blue or gray background colors. Do not use the logo on too similarly colored backgrounds where there is little or no contrast between the logo and its background.

The logo can also be used on images provided that there is sufficient contrast between the background and the logo to ensure legibility.

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BRAND GUIDELINES

LOGO EXCLUSION ZONE To ensure our logo is represented clearly, space should frame the logo where no other graphic element or typography should encroach.

This exclusion zone is defined by the height of the ‘V’ from the ‘Mavenir’ mark, as shown.

MINIMUM SIZE

To ensure legibility, do not use the logo at a smaller size than recommended here:

Minimum size for print: 1” wide or 25.4 mm

Minimum size for digital usage: 72 px wide.

Exclusion Zone

Minimum Size for Print

Minimum Size for Digital Usage

1”

72px

25.4mm

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BRAND GUIDELINES

MAVENIR “M”

The Mavenir “M” should never be separated from the Mavenir logo.

It is primarily used by Mavenir as a favicon for Mavenir.com and for use on social media. The Mavenir “M” should never be used unless approved by [email protected].

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BRAND GUIDELINES

BRAND COLORS Our logo contains 2 colors – blue for the logo text and a red accent color for the logo ribbon.

Tints of our color palette can be used for charts, graphs and diagrams where broader tonal contrast is needed.

RED ACCENT

The red color from our logo ribbon can be used as an accent color.

Use the red sparingly. It should only be used as a limited accent color.

Use solid red where possible and avoid using tints of red unless it is in a chart, graph or diagram where broader tonal contrast is needed.

For Commercial Printing

Pantone Pantone® 2945 Pantone® 186

CMYK C100 M53 Y5 K22 C2 M100 Y85 K6

For Use in Desktop Applications (Word, PowerPoint, Excel, etc)

RGB R0 G90 B146 R218 G26 B50

For Web

Hexidecimal #005A92 #DA1A32

Mavenir Blue

70% 50% 30%

Red Accent

Limited Use

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BRAND GUIDELINES

PARTNERS AND BRAND EXTENSIONS Mavenir values all strategic partnerships. Use the approved logo or logo lockup, depending on the nature of the partnership. To determine which logo or logo lockup to use, email [email protected].

--

New logo iterations MUST be approved by [email protected].

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BRAND GUIDELINES

Avenir Light ABCDEFGHIJKLMNOPQRSTUVWXYZ

Arial Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Avenir Book ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Arial Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ

TYPOGRAPHY

Avenir is the primary typeface used for Mavenir marketing collateral such as posters, advertisements and signage. It is a clean, elegant and easy to read typeface. Use Book weight for body copy.

Arial should be used for day to day documents, presentations, and digital use where Avenir is not available (PowerPoint, Word documents and emails).

Apply capitalization & bold styling to short feature titles or solution names. Increase the space between the letters on these titles by setting the tracking to 100 as shown below:

Fonts should not be italicized, condensed, stretched, or manipulated in any way.

PRIMARY FONT: AVENIR MARKETING ARTWORK (BANNERS, ADS, SOCIAL GRAPHICS, VIDEO GRAPHICS, ETC.)

SECONDARY FONT: ARIAL NON-MARKETING USE (PRESENTATIONS, SOLUTION BRIEFS, WHITE PAPERS, WEBSITE, ETC.)

Use for body copy as needed

Use for body copy as needed

Example: Uppercase title in Avenir Heavy with tracking set to 100.

UPPERCASE TITLE

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BRAND GUIDELINES

TYPOGRAPHY: ALL CAPS

Capitalized typefaces signify Mavenir’s viewpoint of being a bold, disruptive force in the market. Use all caps in marketing artwork and the website for headings, headlines, subheads, and product names.

TYPOGRAPHY: HIERARCHY

Headings and subheadings should be dark blue and in all caps. Body copy should be sentence case and dark gray.

--

TYPOGRAPHY: ACRONYMS

Acronyms used in headings, subheadings, and marketing material use caps and small caps. Body copy uses caps and lowercase.

*See page 13 for further use of acronyms

MAIN HEADINGSUBHEADING

Body copy

UCaaS, MaaP, VoLTE (MAIN HEADING)UCaaS, Maap, VoLTE (SUBHEADING)

UCaaS, MaaP, VoLTE (Body copy)

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BRAND GUIDELINES

Copyright © Mavenir 2018. All rights reserved.

mavenir.com 1

S O L U T I O N B R I E F

Mavenir vEPC

Lowering Network TCO with a Virtualized Core Mavenir vEPC

Mobile operators are competing to add capacity and services quickly, yet are finding that their traditional hardware-based architectures make this endeavor too expensive and time-consuming. By moving to a virtualized Evolved Packet Core (vEPC), operators can quickly react to market changes, reduce backhaul costs, and reduce services time to market by simplifying deployment, interoperability, and optimization. A recent IDC study shows that virtualizing the entire set of EPC functions enables the mobile network infrastructure to operate at a higher utilization rate of up to 87%, resulting in opex cost efficiencies of up to 25%. The study also shows that factors such as the extent of network virtualization and control/user plane separation–driven architectures can result in potential opex cost savings in the range of 20 to 40% over a five-year period (Figure 1).

Virtualized Assets’ Cost Efficiency, 2016-2020

Figure 1: vEPC Network Cost Efficiency. Source: IDC, 2016

K E Y B E N E F I T S

• Opex savings up to 40% over 5 years compared to traditional EPC deployment

• On-demand scalability optimizes resource usage and increases business agility

• Natively 5G ready with an integrated 4G/5G core

• Low-latency use cases by placing user plane at the network edge

• Rich application integration using built-in data correlation and streaming capabilities

TYPOGRAPHY: ACRONYM CAPITALIZATIONTechnical acronyms that require a combination of uppercase and lowercase letters can be challenging to keep consistent across material.

As a general rule, when ALL CAPS are used in marketing artwork, small caps should be used in place of lowercase letters.

Upper-lower can be used in all other instances.

EXAMPLES:

<------- NON-ARTWORK MATERIALS

ARTWORKUCaaS

MaaP

VoLTE

VoWiFi

NON-ARTWORKUCaaS

MaaP

VoLTE

VoWiFi MARKETING ARTWORK - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - ->

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BRAND GUIDELINES

USING “MAVENIR” IN COPY

When addressing Mavenir in copy, never use the logo or Mavenir “M”. Mavenir should always be capitalized and used as a proper noun.

CORRECT USE

“Mavenir is transforming mobile network economics.”

INCORRECT USE

“ is transforming mobile network economics.”

“ is transforming mobile network economics.”

“mavenir is transforming mobile network economics.”

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BRAND GUIDELINES

DESIGNELEMENTS

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BRAND GUIDELINES

PHOTOGRAPHY AND IMAGE TREATMENT

Photography is a key part of the look and feel of the Mavenir brand. It is important to undertstand what images are appropriate and on brand, as well as when and where to use them.

Authenticity is important, and should be conveyed through imagery.

Avoid overly staged photos.

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BRAND GUIDELINES

IMAGE TREATMENT

Photos and imagery should be treated using 2 separate methods:

BLUE OVERLAY and BLACK AND WHITE

BLUE OVERLAY: USE FOR BACKGROUND ONLY TO DENOTE SPEED, TECHNOLOGY, & INNOVATION

Use the blue from the Mavenir color palette over the image at 80% opacity. Blue overlay images should only be used as hero images and background images for marketing assets.

GREYSCALE/BLACK AND WHITE USE IN FOREGROUND TO DENOTE RESULTS, SOLUTION BENEFITS OR IMPLEMENTATION

This images should be desaturated and bold in contrast. Only use in the foreground of marketing assets to highlight the benefit of implementing Mavenir’s solutions.

BLUE OVERLAYPrimary Use | Asset Bakckground

FULL COLORLimited to no use

BLACK AND WHITESecondary Use | Asset Foreground

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BRAND GUIDELINES

DO’S AND DONT’S

Use this example as a guide when deciding whether or not an image treatment is on brand and appropriate for use.

Do not use blue tint instead of overlay

Do not dramatically alter blue overlay opacity

Do not add additional grey overlay

Do not allow color

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BRAND GUIDELINES

USE OF TEXT AND IMAGES

White text can should only be used with blue overlayed images. Be mindful of what image is used and where text is placed to ensure it is always legible.

Do not place text on greyscale/black and white images

WELCOME TO THE NEW MOBILE NETWORK ECONOMICS



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BRAND GUIDELINES

“BUILDING BLOCK PATTERN”– BLUE(20%-25% OPACITY)

“BUILDING BLOCK” (HEXAGON AS SHAPE)SIMPLIFIED BUILDING BLOCK

(HEXAGON AS IMAGE FRAME)SIMPLIFIED BUILDING BLOCK

“BUILDING BLOCK PATTERN”– WHITE(20%-25% OPACITY)

BACKGROUND ELEMENTS AND TEXTURES: BUILDING BLOCKS OF NETWORK TECHNOLOGYMavenir provides mobile network operators with the solutions and tools they need to make their networks stronger and more stable.

We call these the BUILDING BLOCKS OF NETWORK TECHNOLOGY.

---

In marketing artwork, we use elements that represent these BUILDING BLOCKS:

• BUILDING BLOCK PATTERN• BUILDING BLOCKS• HEXAGONS• HEXAGON IMAGE FRAME

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BRAND GUIDELINES

BACKGROUND:BLUE OVERLAY IMAGE

BUILDING BLOCK TEXTURE

BW IMAGES WITH SOLUTION BLOCKS

BRINGING DESIGN ELEMENTS TOGETHER

The illustration below outlines how to layer design elements when creating marketing materials.

NFV/SDN

v M B C

v E P CV I R T U A L I Z E D

R A N

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BRAND GUIDELINES

BRINGING DESIGN ELEMENTS TOGETHER

1. All caps messages reinforce bold voice and value proposition

2. Image with blue overlay, allowing for appropriate text contrast

3. Building Block texture and hexagon shapes reinforce our building blocks of mobile technology

4. Hexagon shapes frame bold black & white images and highlight the real-world benefits of our mobile technology.

mavenir.com

WELCOME TOTHE NEW MOBILENETWORK ECONOMICS

REVENUE GENERATION COST REDUCTION REVENUE PROTECTION

v E P C

vIRTUALIZED RAN

SECURITY

5G NR

5 G C O R E RCS BUSINESS MESSAGING

THE NEXT GENERATION NETWORK FROM MAVENIR

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BRAND GUIDELINES

ICONS

Mavenir icons should always be relevant and representative of the accompanying copy. Users should be able to recognize the topic the icon may be associated with before reading the copy.

Icons can be the blue, light gray, or white from the Mavenir color palette. Use the color that most contrasts with the background to ensure visibility.

Full icon library available upon request [email protected].

2G, 3G, 4G, 5G

Blue

White

Color CodedFor use in a series

PRODUCT

Blue

White

For Diagrams

CLOUDRANGE SOLUTIONS

Blue

White

Gray

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BRAND GUIDELINES

ICONS (CONT’D)

Full icon library available upon request from [email protected]

THREE PILLARS: COST REDUCTION, REVENUE GENERATION, REVENUE PROTECTION

Blue

White, no background *

Gray

SECURITY

Navy


MISCELLANEOUS

Blue


Grey

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BRAND GUIDELINES

EXAMPLES OF OUR BRAND IN USE

See examples of our brand and images in use.

LETTERHEAD

Mavenir Systems, Inc., 1700 International Parkway, Suite #200 Richardson, Texas 75081 USA

T +1 469 916 4393 E [email protected] mavenir.com

BUSINESS CARD

EMAIL SIGNATURE

1700 International Parkway,Richardson, TX 75081 USAmavenir.com

T: +1 469 916 4393 x 0000M: +1 000 000

Name HereJob Title [email protected]

SCREENSAVERPOWERPOINT SLIDE

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BRAND GUIDELINES

COLLATERAL EXAMPLES


Copyright © Mavenir 2018. All rights reserved.

mavenir.com 1

S O L U T I O N B R I E F

Mavenir vEPC

Lowering Network TCO with a Virtualized Core Mavenir vEPC

Mobile operators are competing to add capacity and services quickly, yet are finding that their traditional hardware-based architectures make this endeavor too expensive and time-consuming. By moving to a virtualized Evolved Packet Core (vEPC), operators can quickly react to market changes, reduce backhaul costs, and reduce services time to market by simplifying deployment, interoperability, and optimization. A recent IDC study shows that virtualizing the entire set of EPC functions enables the mobile network infrastructure to operate at a higher utilization rate of up to 87%, resulting in opex cost efficiencies of up to 25%. The study also shows that factors such as the extent of network virtualization and control/user plane separation–driven architectures can result in potential opex cost savings in the range of 20 to 40% over a five-year period (Figure 1).

Virtualized Assets’ Cost Efficiency, 2016-2020

Figure 1: vEPC Network Cost Efficiency. Source: IDC, 2016

K E Y B E N E F I T S

• Opex savings up to 40% over 5 years compared to traditional EPC deployment

• On-demand scalability optimizes resource usage and increases business agility

• Natively 5G ready with an integrated 4G/5G core

• Low-latency use cases by placing user plane at the network edge

• Rich application integration using built-in data correlation and streaming capabilities

SOLUTION BRIEF WHITE PAPER

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BRAND GUIDELINES

EVENT EXAMPLES


POSTER

SAMPLE BOOTH DESIGN

EVENT BANNER

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BRAND GUIDELINES

DIGITAL EXAMPLES


SOCIAL GRAPHICS WEBSITE

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BRAND GUIDELINES

THANK YOU

We appreciate your adherence to our brand guidelines.

If you have any questions contact: [email protected]

BRAND GUIDELINES - Mavenir · 2021. 5. 19. · Pantone Pantone ® 2945 Pantone® 186 ... viewpoint of being a bold, disruptive force in the market. Use all caps in marketing artwork

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