BRAND GUIDELINES 2017motorhead-beer.com/downloads/camerons-brewery-motorhead...BASIC LOGO ON LIGHT To be used on dark backgrounds road-crew-curved-text-BLACK road-crew-curved-text-WHITE

BRANDGUIDELINES

2017

THE LOGOSFULL LOGO WITH GOLD

To be used ondark backgrounds

To be used onlight backgrounds

Gold variation not to be used on white. Logo CF must be used.

To be used ondark backgrounds

To be used onlight backgrounds

FULL LOGO PLAIN

LOGO AF

LOGO BF

LOGO CF

LOGO CF

BASIC LOGO ON LIGHTTo be used on dark backgrounds

road-crew-curved-text-BLACK

road-crew-curved-text-WHITE

BASIC LOGO ON DARKTo be used on light backgrounds.

THE LOGOS

THE LOGOSThe DO’s and DONT’S

The colours of the logos must not be altered

The logos must not be stretched

The logos must not be placed on to background shapes

All elements of the logos must be easily visible

SIZES

Minimum size allowed forfull logo

Minimum size allowed forbasic logo

25m

mTHE LOGOS

20mm

LOGO VARIATIONSUSING ON A BUSY BACKGROUND

WHEN LOGOS AF BF AND CF ARE NOT EASILY VISABLE ON A BACKGROUND PLEASE USELOGOS EF, FF, GF OR HF .

FF GF

EF HF

LOGO VARIATIONSPREVIOUSLY MENTIONED RULES OF USAGE APPLY.

LOGO WITH TAG - BLACK1

LOGO WITH TAG - COLOUR1 LOGO WITH TAG - COLOUR2

LOGO WITH TAG - WHITE1 LOGO WITH TAG - WHITE2

LOGO WITH TAG - BLACK2

LOGO WITH TAG - COLOURONWHITE1 LOGO WITH TAG - COLOURONWHITE2

BREWED BY

BREWED BY

BREWED BY

BREWED BY