Brand extension analysis reeti priyani pgp30096
Aug 18, 2015
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Contents
Product Category
Bath & Shower
Sub-Category
Men’s grooming
Bath & Shower
Bath & Shower
Body Wash/Shower Gel
Men’s Grooming
Men’s Grooming
Men’s Grooming
% Retail Value
Gillette India Ltd
Hindustan Unilever Ltd
Marico Ltd
Emami Ltd
Nivea India Pvt Ltd
Nike India Pvt Ltd
Godrej Consumer Products Ltd
Reckitt Benckiser (India) Ltd
VI John Group
L'Oréal India Pvt Ltd
Colgate-Palmolive India Ltd
Men’s Grooming
45%
10%9%
8%
7%
7%
7%7%
Brand Shares in Men's Grooming
Gillete India
Super-Max
Wild Stone
Axe/Lynx/Ego
Park Avenue
Fogg
Set Wet
Emami
Manufacturer
Hindustan Unilever Limited
HUL
HUL
HUL
HUL
HUL
21%
79%
Total Brand Value Share
Axe Pond's
HUL
brand
brand
Brand Extension
Body Washes
Analyzing the 4P’sProduct
Analyzing the 4P’sPrice
Analyzing the 4P’sPromotion
•
•
Analyzing the 4P’sPromotion
Analyzing the 4P’sPromotion
Analyzing the 4P’sPlace
Analyzing the 4P’s
Target Segment
Analyzing the 4P’s
Competitive Frame of Reference
Analyzing the 4P’s
Competitive Frame of Reference
Analyzing the 4P’sPositioning
Analyzing the 4P’sPositioning
References
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