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CHENNAI (08-11-2012)
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Brand equity quiz chennai 2012

Apr 16, 2017

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Navin Sridhar
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Page 1: Brand equity quiz chennai 2012

CHENNAI (08 -11 -2012)

Page 2: Brand equity quiz chennai 2012

Prelims30 questions in allNo negativesQuestions 26-30 in ideazone will be

evaluated for breaking ties.

Page 3: Brand equity quiz chennai 2012

1

In 1953, who was the most famous foreigner to be gifted a Nalli saree?

Page 4: Brand equity quiz chennai 2012

Answer

Queen Elizabeth

Page 5: Brand equity quiz chennai 2012

2

To commemorate what did Arcelor Mittal build UK’s largest sculpture a few months ago?

Page 6: Brand equity quiz chennai 2012

Answer

London Olympics 2012

Page 7: Brand equity quiz chennai 2012

3

Two plumbers in a mushroom kingdom fight out to rescue princess toadstool from the evil king Bowser.This is the plot of which game?

Page 8: Brand equity quiz chennai 2012

Answer

Mario

Page 9: Brand equity quiz chennai 2012

4

Seven out of ten matchboxes made in India is produced in which city?*

*(Most probably the easiest question of this quiz) :P

Page 10: Brand equity quiz chennai 2012

Answer

Sivakasi

Page 11: Brand equity quiz chennai 2012

5

Waist, Cuff, Tongue, Vamp, Welt, are the different parts of what?

ShoeShirtBeltTrouser

Page 12: Brand equity quiz chennai 2012

Answer

Shoe

Page 13: Brand equity quiz chennai 2012

6

In 1869, which scientist got patent for his company for his invention of electric vote recorder?

Page 14: Brand equity quiz chennai 2012

Answer

Thomas Alva Edison

Page 15: Brand equity quiz chennai 2012

7

Peter Drucker: Whatever progress ______ manufacturing has made in 30 years, we owe to Joseph Juran.

Just FITB.

Page 16: Brand equity quiz chennai 2012

Answer

America(n)!

Page 17: Brand equity quiz chennai 2012

8

During WWII, Cipla supplied drugs to Indian soldiers to combat what?

VDMalariaTBDengue

Page 18: Brand equity quiz chennai 2012

Answer

Malaria

Page 19: Brand equity quiz chennai 2012

9

Which universally recognizable symbol is based on Mobius loop?

Page 20: Brand equity quiz chennai 2012

Answer

Recycle symbol

Page 21: Brand equity quiz chennai 2012

10

Where is the hub of Cathay Pacific?

Page 22: Brand equity quiz chennai 2012

Answer

Hong Kong

Page 23: Brand equity quiz chennai 2012

11

According to Forbes, which is the best Social Networking tool available to job seekers and professionals?

Page 24: Brand equity quiz chennai 2012

Answer

LinkedIn

Page 25: Brand equity quiz chennai 2012

12

Sozni, Rezkar, Watchikan are the techniques of embroidery from which Indian state?

ManipurBiharKashmirGoa

Page 26: Brand equity quiz chennai 2012

Answer

Kashmir

Page 27: Brand equity quiz chennai 2012

13

Whose pic did Philippe khan, the inventor of camera mobile in 1997 first shoot?

Page 28: Brand equity quiz chennai 2012

Answer

His baby daughter, it was the reason why he basically invented it.

Page 29: Brand equity quiz chennai 2012

14

On visit to India in 1911, King George V stored his Queen’s valuables in safe made by which company?

Page 30: Brand equity quiz chennai 2012

Answer

Godrej

Page 31: Brand equity quiz chennai 2012

15

David Ogilvy once said,“Big _____ are usually simple ideas”

FITB

Page 32: Brand equity quiz chennai 2012

Answer

Idea!

Page 33: Brand equity quiz chennai 2012

16

Which footballer has the most number of fans in facebook counting over 50M?

Page 34: Brand equity quiz chennai 2012

Answer

Christiano Ronaldo*

*(The QM tried to confuse everyone by linking with messi)

Page 35: Brand equity quiz chennai 2012

17

Which common share market term has its origin from the Latin word meaning, “Something to be divided”

Page 36: Brand equity quiz chennai 2012

Answer

Dividend

Page 37: Brand equity quiz chennai 2012

18

Before WIPRO took it over, which brand of soap was manufactured by Sri Kesavan Vaidyar in 1940s of Kerala?

Page 38: Brand equity quiz chennai 2012

Answer

Chandrika

Page 39: Brand equity quiz chennai 2012

19

Who is the oldest women to appear in Pirelli calendar?

Sophia lorenMarylin MonroeLiz Taylor

Page 40: Brand equity quiz chennai 2012

Answer

Sophia Loren

Page 41: Brand equity quiz chennai 2012

20

In 1912, McMillan published the 1st edition of which work by a Nobel laureate?

Page 42: Brand equity quiz chennai 2012

Answer

Gitanjali

Page 43: Brand equity quiz chennai 2012

21

ID the logo

Page 44: Brand equity quiz chennai 2012

Answer

Bank of Baroda*

*(The one which everyone got it right) :D

Page 45: Brand equity quiz chennai 2012

22

Audio

Page 46: Brand equity quiz chennai 2012

23

ID:

Page 47: Brand equity quiz chennai 2012

Answer

Mont Blanc

Page 48: Brand equity quiz chennai 2012

24

Audio

Page 49: Brand equity quiz chennai 2012

25

Audio

Page 50: Brand equity quiz chennai 2012

Idea Zone26

For bills and receipts, E&OE stands for Errors and _______ Expected.

FITB.

Page 51: Brand equity quiz chennai 2012

Answer

Omissions

Page 52: Brand equity quiz chennai 2012

27

Ivan Kemp, founder of IKEA wrote the book, ‘A _______ dealer’s testament’

Again, FITB.

Page 53: Brand equity quiz chennai 2012

Answer

Furniture

Page 54: Brand equity quiz chennai 2012

28

Which brand tops the Forbes inaugural list of the world’s most powerful brand?*

*(It is not Coca Cola)

Page 55: Brand equity quiz chennai 2012

Answer

APPLE!

Page 56: Brand equity quiz chennai 2012

29

Which is the most successful film franchise of all the times?

Page 57: Brand equity quiz chennai 2012

Answer

Harry Potter!

Page 58: Brand equity quiz chennai 2012

30

You will wonder where the _____ went when you brush your teeth with Pepsodent.

Page 59: Brand equity quiz chennai 2012

Answer

Yellow.

Page 60: Brand equity quiz chennai 2012
Page 61: Brand equity quiz chennai 2012

Finals

Page 62: Brand equity quiz chennai 2012

Round I (Twitter)

Rules:

QM’s twitter account with his tweets as the answers is displayed, and a Question must be framed from the answer in his tweets.

+10/0 irrespective of pass or direct.

Page 63: Brand equity quiz chennai 2012

1

These boots are named after Arthur Wellesley’s Royal title.

Page 64: Brand equity quiz chennai 2012

Q

After whom are the Duke of Wellington’s boots named?

Page 65: Brand equity quiz chennai 2012

2

Priced at 5 Rupees, Saptagiri magazine.

Page 66: Brand equity quiz chennai 2012

Q

What is the official magazine of Tirumala Tirupati Devastanam?

Page 67: Brand equity quiz chennai 2012

3

Nine small pyramids combining to form one large pyramid.

Page 68: Brand equity quiz chennai 2012

Q

What does the DLF logo look like?

Page 69: Brand equity quiz chennai 2012

4

The French called it Diplome Grande Ecole, the Germans, Diplom Kaufmann, the Italians, Laura magistrate.

Page 70: Brand equity quiz chennai 2012

Q

What are the MBA equivalent in the respective countries?

Page 71: Brand equity quiz chennai 2012

5

Brij Bhyshyam Sahni Sangthi’s iconic jingle for a personal care product.

Page 72: Brand equity quiz chennai 2012

Q

Who sang the Lifebuoy jingle?

Page 73: Brand equity quiz chennai 2012

Q

How did the Cologne get its name?

Page 74: Brand equity quiz chennai 2012

Round II

Rules:

Clockwise, +10 for right answer irrespective of pass questions.

Page 75: Brand equity quiz chennai 2012

1

Masuria malmal, from which the muslin famous sarees are made, why the name Masuria ?

Page 76: Brand equity quiz chennai 2012

Answer

Mysore, (Mysore sarees)

Page 77: Brand equity quiz chennai 2012

2

When he was in advertising, he designed two covers for Nehru’s ‘The Discovery of India’.Who?

Page 78: Brand equity quiz chennai 2012

Answer

Satyajit Ray

Page 79: Brand equity quiz chennai 2012

3

Isaac Singer wanted to increase the distribution channel by means of some method, meaning ‘free from servitude’ if French.How do we know that word today?

Page 80: Brand equity quiz chennai 2012

Answer

Franchise

Page 81: Brand equity quiz chennai 2012

4

The Japanese traditional garment, Kimonos have different styles of stitches of which one of it owes its name to a place in Chennai, thus being called as ______ Checkers.FITB .

Page 82: Brand equity quiz chennai 2012

Answer

Santhome*

(Actually, the QM misleaded everyone by saying that the name has two parts apart from checkers.)

Page 83: Brand equity quiz chennai 2012

5

Inspired by Istanbul’s original Roman habitants, the Ottomans, built around 150 of these structures around 17th century.What were those structures?

Page 84: Brand equity quiz chennai 2012

Answer

Water Tanks

Page 85: Brand equity quiz chennai 2012

6

What is upcycling?

Page 86: Brand equity quiz chennai 2012

Answer

Recycling any product so that the recycled product is more valuable than the former.

Page 87: Brand equity quiz chennai 2012

Round III (Flickr)

Same old rules.

Page 88: Brand equity quiz chennai 2012

1

Campaign by?

Page 89: Brand equity quiz chennai 2012

Answer

P&G

Page 90: Brand equity quiz chennai 2012

2

ID*

*(QM’s apology for veggies)

Page 91: Brand equity quiz chennai 2012

Answer

Peking Duck

Page 92: Brand equity quiz chennai 2012

3

Author?

Page 93: Brand equity quiz chennai 2012

Answer

Page 94: Brand equity quiz chennai 2012

4

ID the place.

Page 95: Brand equity quiz chennai 2012

Answer

Rovio’s HQ

Page 96: Brand equity quiz chennai 2012

5

ID

(sry for poor editing :P)

Page 97: Brand equity quiz chennai 2012

Answer

The Artist

Page 98: Brand equity quiz chennai 2012

6

ID this Goan.

Page 99: Brand equity quiz chennai 2012

Answer

Wendel Rodricks

Page 100: Brand equity quiz chennai 2012

Round IV (ideadeals)

Pick up the idea card for +15/-10+10/0 for direct questions.Infinite Pounce.

Page 101: Brand equity quiz chennai 2012

1

In 1930’s the Esquare magazine called it the newest tailoring idea for men.Idea?

Page 102: Brand equity quiz chennai 2012

Answer

Zippers

Page 103: Brand equity quiz chennai 2012

2

Artha Shaastra says,Medaka - RicePrasanna - BarliAsava - Sugarcane juiceMyrya - Jaggery

are the ingredients for preparing what?

Page 104: Brand equity quiz chennai 2012

Answer

Alcoholic drinks

Page 105: Brand equity quiz chennai 2012

3

Two guide advertising industry, who are measured by Davie Brown index?

Page 106: Brand equity quiz chennai 2012

Answer

Celebrities

Page 107: Brand equity quiz chennai 2012

4

In marketing, what do you mean by the term Betamaxed ?

Page 108: Brand equity quiz chennai 2012

Answer

A lower quality product, replacing a much superior product than itself, from the market as happened for Sony’s Betamax by VHS.

Page 109: Brand equity quiz chennai 2012

5

What dubious distinction does the stock exchange at Haradheere hold?

Page 110: Brand equity quiz chennai 2012

Answer

It is a stock exchange in Somalia, run by Pirates, where people can make investments and gain shares on profits!

Page 111: Brand equity quiz chennai 2012

Round V (Skype)

Audio-Video type questions.+10/0 irrespective of pass or direct.

Page 112: Brand equity quiz chennai 2012

Round VI

On Buzzer+10/-109 Questions in all.Last 2 teams will be eliminated after 3 Questions and the same will proceed till 2 teams on stage.

Page 113: Brand equity quiz chennai 2012

1

Connect:Swivel, Taco, Bar, Dyna TAC 800

Page 114: Brand equity quiz chennai 2012

Answer

Mobile phones.

Page 115: Brand equity quiz chennai 2012

2

A boy named Babla is seen in the trademarked logo of this company, that derives its name from a word meaning, ‘tasty’ in Gujarati.

ID this production company.

Page 116: Brand equity quiz chennai 2012

Answer

Lijjat

Page 117: Brand equity quiz chennai 2012

3

This football club’s 1st shirt sponsor was Zanussi,

Its members are called socios.In 2009, this club broke its own record for the highest transfer fee ever paid in……. **(buzzer)

Page 118: Brand equity quiz chennai 2012

Answer

Real Madrid C.F

Page 119: Brand equity quiz chennai 2012

4

Who’s blackberry is called as blackberry one ?

Page 120: Brand equity quiz chennai 2012

Answer

Barack Obama

Page 121: Brand equity quiz chennai 2012

5

Which is the first tourism board in India to be registered as a brand?

Page 122: Brand equity quiz chennai 2012

Answer

Kerala Tourism

Page 123: Brand equity quiz chennai 2012

6

Earliest reference to X was in the Kannada writing of Shivakoti Acharya in…. *

*(Buzzer)

Page 124: Brand equity quiz chennai 2012

Answer

Idli!

Page 125: Brand equity quiz chennai 2012

Winners:

Devi Prasad and Jayakanthan - TCS

Page 126: Brand equity quiz chennai 2012

Compiled by

Navin Sridhar

Thank You!