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Page 1: Brand dossier -_facebook

thinking h t

FACEBOOKFACEBOOK

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Page 2: Brand dossier -_facebook

It received its first investment from PayPalPayPalPayPalPayPal co-founder PeterPeterPeterPeter ThielThielThielThiel....

Facebook was originally called "thefacebook""thefacebook""thefacebook""thefacebook" and was open to a network of collegestudents, but in August 2005, the company paid $200,000 to change its domain nameto facebook.com.

The predecessor to Facebook was FacemashFacemashFacemashFacemash written byThe predecessor to Facebook was FacemashFacemashFacemashFacemash written byMark Zuckeberg.

On October 24, 2007, MicrosoftMicrosoftMicrosoftMicrosoft announced that it had purchased a 1.6% shareof Facebook for $240 million, giving Facebook a total implied value of around$15 billion.

In early 2011, Facebook announced plans to move to its new headquarters, theformer Sun Microsystems campus in Menlo Park, California.

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Peter ThielPeter ThielPeter ThielPeter Thiel

Page 3: Brand dossier -_facebook

Accel Partners and Accel Partners and Accel Partners and Accel Partners and Digital Sky TechnologiesDigital Sky TechnologiesDigital Sky TechnologiesDigital Sky Technologies, both of them own 10% share of facebook.

In 2008, Collins English Dictionary declared "Facebook" "Facebook" "Facebook" "Facebook" as its new Word of the Word of the Word of the Word of the

Yuri Milner of Digital Sky Technologies

In 2008, Collins English Dictionary declared "Facebook" "Facebook" "Facebook" "Facebook" as its new Word of the Word of the Word of the Word of the Year.Year.Year.Year.

In December 2009, the New Oxford American Dictionary declared its word of the year to be the verb "unfriend", "unfriend", "unfriend", "unfriend", defined as "To remove someone as a 'friend' on a social networking site such as Facebook.

In April 2010, according to The New York Times, countries with the mostFacebook users were the UnitedUnitedUnitedUnited States,States,States,States, thethethethe UnitedUnitedUnitedUnited Kingdom,Kingdom,Kingdom,Kingdom, andandandand IndonesiaIndonesiaIndonesiaIndonesia....

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Page 4: Brand dossier -_facebook

IvyIvyIvyIvy BeanBeanBeanBean (8 September 1905 – 28 July 2010) was aBritish internet personality, known for being theoldest person in the world on both Facebookand Twitter.

"You"You"You"You HaveHaveHaveHave 0000 Friends"Friends"Friends"Friends", an April 2010 episode of the American animated comedyseries, South Park, parodied Facebook.

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Page 5: Brand dossier -_facebook

Six days after the site launched, three Harvard seniors, CameronCameronCameronCameronWinklevoss,Winklevoss,Winklevoss,Winklevoss, TylerTylerTylerTyler Winklevoss,Winklevoss,Winklevoss,Winklevoss, andandandand DivyaDivyaDivyaDivya NarendraNarendraNarendraNarendra, accused Zuckerberg ofintentionally misleading them into believing he would help them build a socialnetwork called HarvardConnectionHarvardConnectionHarvardConnectionHarvardConnection....comcomcomcom....

He is currently the CEO andco-founder of SumZero.

Cameron Winklevoss Cameron Winklevoss Cameron Winklevoss Cameron Winklevoss & & & & Tyler WinklevossTyler WinklevossTyler WinklevossTyler Winklevoss

Cameron Winklevoss Cameron Winklevoss Cameron Winklevoss Cameron Winklevoss

They competed in the men's pair rowing event at the 2008 Beijing Olympics.

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Divya NarendraDivya NarendraDivya NarendraDivya Narendra

Page 6: Brand dossier -_facebook

Sean ParkerSean ParkerSean ParkerSean Parker, an American technology businessman and entrepreneur & co-founder of Napster, Plaxo, Causes, and Airtime was Facebook's founding Facebook's founding Facebook's founding Facebook's founding president.president.president.president.

Page 7: Brand dossier -_facebook

OCTAZENOCTAZENOCTAZENOCTAZEN

ACQUISITIONSACQUISITIONSACQUISITIONSACQUISITIONS

Page 8: Brand dossier -_facebook

ParakeyParakeyParakeyParakey is a Web-based computer user interfaceproposed by Firefox contributors BlakeBlakeBlakeBlake RossRossRossRoss and JoeJoeJoeJoeHewittHewittHewittHewitt....

Blake RossBlake RossBlake RossBlake Ross Joe HewittJoe HewittJoe HewittJoe Hewitt

Drop.io was founded by Sam Lessin and Darshan Sam Lessin and Darshan Sam Lessin and Darshan Sam Lessin and Darshan SomashekarSomashekarSomashekarSomashekar in August 2007.

Drop.ioDrop.ioDrop.ioDrop.io was an online file sharing service.

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Page 9: Brand dossier -_facebook

FriendFeedFriendFeedFriendFeedFriendFeed is a real-time feed aggregator that consolidatesthe updates from social media and socialnetworking websites, social bookmarking websites, blogsand micro-blogging updates, as well as any other type ofRSS/ Atom feed.

The founders are all formerformerformerformer GoogleGoogleGoogleGoogle IncIncIncInc.... employeesemployeesemployeesemployees who were involved in thelaunch of services such as Gmail and Google Maps. They include PaulPaulPaulPaul Buchheit,Buchheit,Buchheit,Buchheit,JimJimJimJim Norris,Norris,Norris,Norris, SanjeevSanjeevSanjeevSanjeev SinghSinghSinghSingh andandandand BretBretBretBret TaylorTaylorTaylorTaylor....JimJimJimJim Norris,Norris,Norris,Norris, SanjeevSanjeevSanjeevSanjeev SinghSinghSinghSingh andandandand BretBretBretBret TaylorTaylorTaylorTaylor....

Bret TaylorPaul Buchheit Jim Norris

Page 10: Brand dossier -_facebook

Chai Labs began operations in 2007 by GokulGokulGokulGokulRajaramRajaramRajaramRajaram, a former Google employee also knownas "godfather of Adsense".

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Page 11: Brand dossier -_facebook

FACEBOOK FOUNDERSFOUNDERS

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Page 12: Brand dossier -_facebook

MarkMarkMarkMark ElliotElliotElliotElliot ZuckerbergZuckerbergZuckerbergZuckerberg

In 2010, Zuckerberg was named TimeTimeTimeTimemagazine'smagazine'smagazine'smagazine's Person of the Year.Person of the Year.Person of the Year.Person of the Year.

On Zuckerberg's Facebook page, he listedhis personal interests as "openness,"openness,"openness,"openness, makingmakingmakingmakingthingsthingsthingsthings thatthatthatthat helphelphelphelp peoplepeoplepeoplepeople connectconnectconnectconnect andandandand sharesharesharesharewhat'swhat'swhat'swhat's importantimportantimportantimportant totototo them,them,them,them, revolutions,revolutions,revolutions,revolutions,informationinformationinformationinformation flow,flow,flow,flow, minimalism"minimalism"minimalism"minimalism"....informationinformationinformationinformation flow,flow,flow,flow, minimalism"minimalism"minimalism"minimalism"....

Zuckerberg sees blue best because of red–green color blindness; blue is alsoFacebook's dominant color.

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Page 13: Brand dossier -_facebook

During Zuckerberg's high school years, under the company name IntelligentMedia Group, he built a music player called the SynapseSynapseSynapseSynapse MediaMediaMediaMedia PlayerPlayerPlayerPlayer thatused artificial intelligence to learn the user's listening habits.

On December 9, 2010, Zuckerberg, Bill Gates,and investor Warren Buffett signed a promisethey called the "Giving"Giving"Giving"Giving Pledge",Pledge",Pledge",Pledge", in which theypromised to donate to charity at least half oftheir wealth over the course of time.

He is known amongst his close friends for his keen interest in classics, poems andHe is known amongst his close friends for his keen interest in classics, poems andGreek odysseys. This became evident during a Facebook product conferencewhere he quoted lines from the Latin epic poem Aeneid, by Virgil.

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Zuckerberg plays himself in an episode of The Simpsons,,,, "Loan"Loan"Loan"Loan----aaaa Lisa",Lisa",Lisa",Lisa", whichoriginally aired on October 3, 2010.

Page 14: Brand dossier -_facebook

Dustin MoskovitzDustin MoskovitzDustin MoskovitzDustin Moskovitz

Moskovitz owns a 6% share of Facebook.

He co-founded and is CEO of Asana.Asana.Asana.Asana.

In March 2011 Forbes ranked Moskovitzas the world's youngestyoungestyoungestyoungest billionairebillionairebillionairebillionaire on thebasis of his share in Facebook.

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Page 15: Brand dossier -_facebook

ChrisChrisChrisChris HughesHughesHughesHughes

He is the Executive Director of Jumo,Jumo,Jumo,Jumo,which he founded in 2010.

Jumo is a non-profit social networkorganization which "aims to help peoplefind ways to help the world."

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Page 16: Brand dossier -_facebook

Hughes was the coordinator of online organizingfor Barack Obama's 2008 presidential campaignon My.BarackObama.com, the campaign's onlinesocial networking website.

He was the subject of an April 2009 cover storyHe was the subject of an April 2009 cover storyin Fast Company magazine under the headline,"The Kid Who Made Obama President; HowFacebook Cofounder Chris Hughes UnleashedBarack's Base - and Changed Politics andMarketing Forever".

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Page 17: Brand dossier -_facebook

Eduardo P. SaverinEduardo P. SaverinEduardo P. SaverinEduardo P. Saverin

Saverin has invested 8 million USD in Qwiki.Qwiki.Qwiki.Qwiki.

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Page 18: Brand dossier -_facebook

The Social NetworkThe Social NetworkThe Social NetworkThe Social Network is a 2010 American drama film directed by David David David David FincherFincherFincherFincher and written by Aaron Sorkin.Aaron Sorkin.Aaron Sorkin.Aaron Sorkin.

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David FincherDavid FincherDavid FincherDavid FincherThe WhiteWhiteWhiteWhite Stripes'Stripes'Stripes'Stripes' song "Ball"Ball"Ball"Ball andandandand Biscuit"Biscuit"Biscuit"Biscuit" canbe heard in the opening of the film and TheBeatles'Beatles'Beatles'Beatles' song "Baby,"Baby,"Baby,"Baby, You'reYou'reYou'reYou're aaaa RichRichRichRich Man"Man"Man"Man"concludes the film. Neither song appears on thesoundtrack.

Page 19: Brand dossier -_facebook

Mark Elliot ZuckerbergMark Elliot ZuckerbergMark Elliot ZuckerbergMark Elliot Zuckerberg

Jesse EisenbergJesse EisenbergJesse EisenbergJesse Eisenberg

Eduardo P. SaverinEduardo P. SaverinEduardo P. SaverinEduardo P. Saverin Andrew GarfieldAndrew GarfieldAndrew GarfieldAndrew Garfield

Mark Elliot ZuckerbergMark Elliot ZuckerbergMark Elliot ZuckerbergMark Elliot Zuckerberg

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Page 20: Brand dossier -_facebook

Chris HughesChris HughesChris HughesChris HughesPatrick MapelPatrick MapelPatrick MapelPatrick Mapel

Chris HughesChris HughesChris HughesChris HughesPatrick MapelPatrick MapelPatrick MapelPatrick Mapel

Dustin MoskovitzDustin MoskovitzDustin MoskovitzDustin Moskovitz

Joseph Francis Mazzello IIIJoseph Francis Mazzello IIIJoseph Francis Mazzello IIIJoseph Francis Mazzello III

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Page 21: Brand dossier -_facebook

BOOKS

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Page 22: Brand dossier -_facebook

BenBenBenBen MezrichMezrichMezrichMezrich, is the author of "AccidentalAccidentalAccidentalAccidentalBillionairesBillionairesBillionairesBillionaires:::: TheTheTheThe FoundingFoundingFoundingFounding ofofofof FacebookFacebookFacebookFacebook:::: AAAATaleTaleTaleTale ofofofof Sex,Sex,Sex,Sex, Money,Money,Money,Money, GeniusGeniusGeniusGenius andandandand BetrayalBetrayalBetrayalBetrayal....""""

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Page 23: Brand dossier -_facebook

Business Quiz Book available on Flipkart now:http://www.flipkart.com/books/9381448977?pid=jt33f9nbc5&_l=CJHVEqJO3veuHytbACc9dw--&_r=4pzaO5XdcgKGOCNVWxHkgA--&ref=6f39e1cc-c476-4440-bf7b-5eaa0629edfa

Page 24: Brand dossier -_facebook

thinking h t

Saurabh Aggarwal

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