Brand Building and Traffic Generation ppt by Viralcurry

Brand Building and

Traffic Generation

Client - SowheelsAutomotive Lifestyle Magazine

Objective - Brand Building

and traffic generation

within 6 months

Step 1 - Website

Content

Website Content

• Keeping in mind the theme, we started writing

unique, high quality and engaging articles.

• We divided articles into two categories, 1 - Search

Engine friendly and 2 - Social Media Friendly

Search Engine Friendly

Articles

• Our team researched “High Traffic Less

Competition” Keywords in the auto domain.

• Writing High Quality and Informational articles with

minimum 800 words.

Social Media Friendly

Articles

• We researched interesting stories and topics

about Cars and Celebrities.

• Started writing high quality, engaging articles

about them.

Step 2 - Social Media

Social Media

• Setting up of all social media channels

• Posting creatives, link to articles, facts, puzzles

and videos regularly across all social media

channels.

• Intelligent Facebook ad targeting to the relevant

audience.

• Awarding users on giving 5 star ratings with a

poster.

Results?

Improvement in Reach

More clicks per post

Increase in Website Traffic

Ranking on targeted

keywords.

Improvement in Search

Traffic

Thank youwww.viralcurry.com