Brand Brochure / Pt 1

P a r t 1 — T r a n s f o r m i n g Y o u r

BRAND

OPPORTUNITIES ABOUND

THE ESSENTIALSLOGO GOLD

GETTING STARTED

EXHIBITS

A Primer for BRAND TRANSFORMATION — Part 1 of 2

Eric S. Townsend / SuperCreative — (202) 494-4326 / [email protected]

mailto:[email protected]


b e c a u s e t h e t i m i n g i s r i g h t .

OPPORTUNITIES ABOUND

solidify first impressions. differentiate.

build preference. increase pricepoint.

aid conversion. proliferate your brand.





s h i n e l i g h t o n t h e c h a l l e n g e .

THE ESSENTIALS

an entity name. a tagline.

a primary logo. secondary icons (ie. favicon).

two typefaces. a photo library.

a signature gift. merchandise.





t a k e t h e i r b r e a t h aw a y .

LOGO GOLD

artistic ̶ flashes whimsy, craftsmanship and flair.

direct ̶ exists simply, with few or no extraneous details.

clear ̶ communicates easily (especially from a distance).

vibrant ̶ pops in rich, intense color (not washed out shades).





meaningful ̶ introduces brand concepts, reinforces corporate values.

memorable ̶ possesses a noteworthy form, color or other feature.

refreshing ̶ provides a change of pace from previous identity.

balanced ̶ juggles warm and cool tones, textures, forms, etc.

flexible ̶ works in different formations, works in black and color.





w i t h p r e p a r a t i o n c o m e s c o n f i d e n c e .

GETTING STARTED

hire a pro who balances art and marketing savvy.

research competitors. prioritize your top 3 values.

brainstorm concepts for iconography.

examine market for typefaces (via myfonts.com).

review pantone colorbooks for potential palettes.





EXHIBITS





































Brand Brochure / Pt 1

Documents

brand transformationpart

townsend supercreative

h i n e

e n g e

e t h e i r b r e

u s e t h e t i

brand concepts

i g h t o n t h e c