Brand Bowl 2011 by PeopleBrowsr

ReSearch Viral Analytics Brand Engagement Social Influence

Super Bowl Ad Buzz on Twitter

Brand Bowl!Brand Bowl!

ReSearch Viral Analytics Brand Engagement Social Influence

PeopleBrowsr is assembling the collective intelligence by storing, retrieving and indexing public conversations on the social web.

2

ReSearch Viral Analytics Brand Engagement Social Influence

YTD Analysis and Reporting

PeopleBrowsr has a data mine with over 3 years of Twitter conversations.

We have extracted and analyzed tweets surrounding Super Bowl Ad Mentions.

We’ve analyzed sentiment and compared volume from 2010/2011 YTD to see which brands were most talked about on Twitter during Super Bowl Commercials.

3

ReSearch Viral Analytics Brand Engagement Social Influence 4

387,162 vs 99,124

Total Tweets 2011 Total Tweets 2010

From last year, total volume of Tweets mentioning Super Bowl brands increased 271%.

Doritos had the highest number of mentions in 2010 and was the 3rd top mentioned brand this year, with an 89% increase in volume in 2011.

In 2011, most social activity of all ads was in the Auto industry, represented by Volkswagon, Chrysler and Chevrolet.

2011 Super Bowl YTD

ReSearch Viral Analytics Brand Engagement Social Influence 5

Ads placed in the Second Quarter captured more online viewing attention than other positions

Volkswagon had the most positive sentiment – and lots of buzz with “The Force” commercial - 86% of sentiment positive

Groupon ads most negative sentiment - Groupon has since pulled the controversial Super Bowl ads - 75% of sentiment negative

2011 Super Bowl YTD

ReSearch Viral Analytics Brand Engagement Social Influence

Pacific Standard Time

387,162Total Tweets

2011 Top 10 (+1) Volume

ReSearch Viral Analytics Brand Engagement Social Influence

99,124Total Tweets

2010 Top 10 Volume

ReSearch Viral Analytics Brand Engagement Social Influence

2011 Top 10 (+1) vs 2010 Top 10

ReSearch Viral Analytics Brand Engagement Social Influence

249%

2011 Top 10 vs 2010 Top 10

YTD Increase in Total Volume of Tweets

ReSearch Viral Analytics Brand Engagement Social Influence

Brand Comparisons 2011 vs 2010

YTD % Changes

Doritos 89%

Coca-Cola 1088%

Snickers 79%

Budweiser 8.9%

Bud Light -24%

Hyundai 32%

Kia 200%

Go Daddy 21%

ReSearch Viral Analytics Brand Engagement Social Influence

Human Turked Sentiment Sample Size = 2,000 Per Brand (Top 11)

Percentage of Conversational

Posts

2011 Sample Sentiment

ReSearch Viral Analytics Brand Engagement Social Influence

Top 10 +/- Sentiment Comparison

More positive than negative sentiment in 2011 and 2010

ReSearch Viral Analytics Brand Engagement Social Influence

% of Conversational Posts

2011 Top 10 (+1) Stats

ReSearch Viral Analytics Brand Engagement Social Influence 14

www.PeopleBrowsr.com

@PeopleBrowsr

[email protected]