Brand Book Crumpler

BRAND BOOK

GEAR FOR URBAN EXPLORERS 1995. Melbourne, Australia. A few men and women sit around and stare at each

other’s scars, tattoos and bicycles, complaining about the state of their bags. That’s how Crumpler started. With a bunch of gritty bike messengers trying to figure

out a solution to messenger bags that could live up to their tough line of work. No bag on the market could, so they started designing those bags themselves.

What started small and chain-oil-dirty, stayed dirty – but got bigger. Sticking true to its heritage in the bike messenger scene, Crumpler soon became a lovechild among urban species like street photographers, tech savvy apple friends, bloggers and different breeds of creatives; from graphic designers to street artists.

It seems Urban Explorers share one thing: a common appreciation for tough-minded design and hard-line quality.

AT 6 A.M. SOMETIMES I CAN HEAR THE CITY BREATHING. NO STEEL CAN HOLD ME BACK IN THOSE MOMENTS. Steven, 28 - Bike Messenger Bag: Freewheeler Courier

I'VE ALWAYS BEEN ATTRACTED BY THE WEIRD AND OBSCURE. I SEE BEAUTY WHERE OTHERS SEE DIRT. Carlos, 34 - Street Artist Bag: Dinky Di

It’s probably that free-wheeling Australian gene in our DNA that lets us here at Crumpler celebrate individuality. But then again, how can you not appreciate

the wonders of diversity. To give you the best possibilities to express your unique side our range consists of more than 1.000 individual products and 128 colours. And counting.

PLENTY OF ROOM FOR A BOLD STATEMENT.

STYLE IS NOTHING YOU’LL EVER GET FROM A MAGAZINE. TRUE STYLE, YOU HAVE IT. OR YOU DON’T. Hejer, 32 - DesignerBag: Light Delight Hipster

WE BELIEVE a bag is more than an accessory you carry around.

A bag is an extension of your body and a key ingredient to your every day functionality. Whether your daily

routine includes shipping around a laptop or a tablet, a DSLR studio or an assorted selection of spray cans.

KEEP DIGGING YOU'LL EVENTUALLY HIT GOLD

Blake Sabbath, 33 - Soul DJ Bag: Private Messenger

Our bags are designed with such attention to detail, function and timeless quality that it often takes years before we are satisfied enough to launch them. Sure that’s a long time in a fast paced world where trends come and go.

It’s just that we are not very good at making compromises. But then again,

ARE YOU?

Every crumpler product is handmade. The pride we take from the sturdy quality of our bags shows in our promise:

Each Crumpler bag comes with a thirty year guarantee.

ISN'T IT GOOD TO KNOWthat at least some things are meant to

last (almost) forever ?

GUESS I'M ONE OF THE LUCKY FEW. I TURNED MY PASSION INTO MY PROFESSION. Thomas, 29 - Bike Shop owner Bags: (opposite page) Freewheeler Collection

Crumpler has come a long way since the early days in Melbourne. Today our bags are fuelled by

THE BUZZ AND ENERGY of the world’s most fascinating, creative capital. All of our products are designed in Berlin, Germany. We could think of a more sunny setting, but no better place to explore and test our products in the great urban outdoors.

SOME NIGHTS HAVE THIS ANYTHING-GOES-VIBE.WE SET OUT AND TAKE THE CITY BY STORM. Katharina, 20 & Enya, 21 - Students Bags this page: Lamington Sling (left) / Florida Condo Tote (right) Bag opposite page: Miss D. Flower Sling

IF YOU STOP, YOU'LL NEVER KNOW WHAT YOU'RE MISSING.

THERE ARE TOO MANY STORIES LEFT TO BE TOLD. Ryu, 36 - Photographer

Bag: Jackpack Full Photo Back Pack

An important part of the Crumpler experience is our unique choice of materials. Just take a Crumpler bag in your hand, feel the fabric and take a close look at the reinforced stitching. Tug the straps as hard as you can - they’re strong enough to tow a car.

LISTEN TO THE SMOOTH "CLICK"of the buckles and know that what you’re holding in your hands is made with love. Think we are getting carried away ? Maybe.

I KNOW IT'S "NOW." THAT'S THE ONLY TIME I NEED TO KNOW. Paula, 26 - Freelance Editor Bags: Light Delight Duffel & Boarder

Sometimes people ask us if Crumpler is a functional brand or a fashion brand? The thought of defining ourselves or even being categorised gives us a cold sweat (You should see our founder and owner when asked that question).Let’s put it this way: To deserve the Crumpler label, a bag has to be able to do its job

TODAY, TOMORROW AND IN 30 YEARS. And it has to look stunning.

EACH DAY I REMIND MYSELF TO STAY CURIOUS. EVEN THE

BUSIEST STREET HOLDS ANOTHER SECRET. Eric, 28 - Film Producer

Accessory: Logo Keyring

THE MAN, THE MYTH Our legendary dreadlocked street traveler.

Some people idolise him. Other people just owe him a favour. He was hand-drawn by one of our founders and inspired

by the godfathers of exploring tribes: the Aboriginal people of Australia. All our man needs in the world is his bag and what goes inside it.

Just don’t ask what “it” is. He doesn’t like being questioned.

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