Consumer aw areness is making the consumer aware of His/Her rights.Consumer aw areness it a marketing term. It means that consumers note or are aware of products or services, its characteristics and the other marketing P's ( place to buy , price, and promotion). Consumer awar eness:
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8/10/2019 Brand awareness of consumers towards sprite.
Bangladesh soft drink market is under volatility and itis one of the fastest growing markets in Bangladesh.During 80’s the consumer of Bangladesh even neverthought of having energy drink by paying almostequivalent amount of money as required to buy acarbonated soft drink.
From marketing point of view, 30 years ago it was not acommodity.
8/10/2019 Brand awareness of consumers towards sprite.
Here f test value is lower than the tabulated value. Fail to accept nullhypothesis. So the assumption of Consumer Demand effect on Pushing salescannot be accepted.
8/10/2019 Brand awareness of consumers towards sprite.
The f test value from the above table is lower than the tabulated value, So theassumption Consumer demand effect on Company incentives ofConsumer demand effect on Company incentives is rejected as nullhypothesis is rejected.
8/10/2019 Brand awareness of consumers towards sprite.
Consumers demand’s effect on suppliersavailability
Sum of Squares df Mean Square F Sig.
Regression.011 1 .011 .024 .877
Residual22.809 48 .475
Total22.820 49
The independent variable is Consumer_Demand.
Here, as f test value is lower than the tabulated value, null hypothesis is rejected.So the assumption Consumers demand’s effect on suppliers availability is not true.
8/10/2019 Brand awareness of consumers towards sprite.
Consumer Demand effect on Pushing sales (for sprite)
Sum of Squares df Mean Square F Sig.
Regression.114 1 .114 .201 .656
Residual
27.166 48 .566
Total27.280 49
The independent variable is Consumer_Demand.
From the above table, f test value is lower than the tabulated value. So nullhypothesis is rejected and the assumption Consumer Demand effect onPushing sales is not true.
8/10/2019 Brand awareness of consumers towards sprite.
The f test value in the above table is lower than the tabulated value. As nullhypothesis is rejected, the assumption Consumers demand effect on supplychain is not true.
8/10/2019 Brand awareness of consumers towards sprite.
Consumer Demand effect on incentivesFor SpriteSum ofSquares df Mean Square F Sig.
Regression.430 1 .430 .735 .396
Residual 28.070 48 .585
Total28.500 49
The independent variable is Consumer_Demand.
In the above table, f test value is lower than the tabulated value, sonull hypothesis is rejected and the assumption Consumer Demandeffect on incentives is not true.
8/10/2019 Brand awareness of consumers towards sprite.
From the above table, null hypothesis is rejected as the calculated f value islower than tabulated value. So the assumption Consumer demand effecton incentive for sprite is not true.
8/10/2019 Brand awareness of consumers towards sprite.
In the above table, as f test value is lower than the tabulated value, nullhypothesis is rejected and the assumption Brand effect on Availability isalso false.
8/10/2019 Brand awareness of consumers towards sprite.