Brand Anniversary: Year One in Retrospect

First there was chaosFirst there was chaos

Moving beyond the logo

We adopted an agency model

We listen

Start with a strategy survey

Lessons from previous communications

Shift to audience’s perspective

One BU Many parts

Balance

online(web)

Co-develop and connect

offline(print)

Our personality. Our voice.

Modern

Global

Excellent

Dynamic

ConfidentProgressive

DiverseUrban

Capturing the voice in writing

School of Public Health catalog

School of Social Work brochure

Sargent Choice poster

Sargent Choice website

Aligning visuals with voice

College of Arts & Sciences website

Arts & Sciences magazine

College of Fine Arts website

College of Fine Arts alumni magazine

Moving pictures

Annual Report 2008 cover

Annual Report 2008 website

Bostonia online

Bostonia online

Focusing on the audience

Admissions website

Admissions website

Admissions website

Admissions brochure

Admissions brochureeducheckup website review

What’s next?

Virtual Campus

Global Strategy

BU Homepage Kenn 2.0

BU TubeResearch 2009

Annual Report ‘09