Brand Analysis of Kamehameha Schools

KS and Zag

Keri Kaneshiro

June 29, 2007

COM 499

Educational Institution

To prepare Native Hawaiians

through educationPicture: Starting blocks

Vision

nostalgia

authenticity

environmental responsibility

personal technology

spirituality

social networks

video

globalism

tribalism

mobile/wireless

broadband

private schools

hawaiian immersion schools

The only K-12 school

in Hawaii

modern

affordable

high achieving

culturally relevant

choices

build

college

revival and pride

alumni

Those who can’t go

Pic: sense of longing

Arch rival

The Enemy

KamKam

Picture: graduation cap

Where Hawaiians go for a modern and cultural education

Get prepared for successPhoto: skydiver

sports

news

field trips

internet

educationalcontext

alumni

signage

bookstore

school

clothes

song contest

hoolaulea

Glee club