BRAND AMBASSADOR - Maxxium Nederland...Reports To Brand Manager Hendrick’s Gin Other Key Relationships On-Trade sales team, global brand ambassador team, Retail sales team, Maxxium

BRANDAMBASSADOR

JOB DESCRIPTION

KEY RELATIONSHIPS

Business Unit Marketing Team

Location Field-based (3.5 days / week) Office-based (1.5 days / week)

Reports To Brand Manager Hendrick’s Gin

Other Key

Relationships

On-Trade sales team, global brand ambassador team, Retail sales

team, Maxxium brand ambassador team, external customers

(focus on premium on-trade venues & events), PR agency,

cocktail catering agencies, trade- and consumer press.

Job Purpose

To generate sustained knowledge, passion and commitment

for the Hendrick’s Gin Brand amongst key stakeholders in the

Netherlands by developing the brand in terms of brand awareness,

trial, loyalty and image with a key focus on on-trade, media, and

influencers.

KEY RESPONSIBILITIES

To educate, inspire and build personal relationships with on-trade customers

& bartenders.

To act as the “face of Hendrick’s” for trade and consumers by organizing and

staging wondrous events and tastings, and working with bartenders on all

things cucumber, juniper and cocktails.

To work with agencies and local marketing teams on identification of spon-

sorship and partnership opportunities to continue to grow this most peculiar

of gins among the trade and consumers.

To develop and maintain close relationships with journalists in each channel

of trade, industry and lifestyle media.

To manage all aspects of the brand training program from planning through

to execution and evaluation.

To collaborate internally with Maxxium Marketing & Sales Teams, agencies

(PR / event / activations) and Global Hendrick’s team to achieve strategic

brand goals.

To present and portray the brand with respect for social responsibility, exist-

ing laws and industry code of conduct (STIVA).

To respect and act in accordance with the Maxxium & Edrington Marketing

code of conduct.

COMPETENCIES &

CRITICAL SUCCESS MEASURES

Brand planning & communication : understand & execute brand strategies &

activities as per brand guidelines and with meticulous attention to detail

Customer- & consumer insights : Understand, share and proactively drive for

structural improvements based on these learnings.

Creativity : ability to challenge the status quo and generate new and im-

proved ideas

Analytical skills : ability to step back, analyze & report on activations from

both a marketing- & commercial point of view

Interpersonal understanding & network building : Develop long-term and

productive internal & external relationships with the right stakeholders

Organizational skills : ability to prioritize, organize, execute with meticulous

attention to detail, and evaluate within a fast-paced, dynamic environment

Public speaking skills : ability to educate and entertain in a live setting with

passion, conviction, authority & flair.

Communication skills : ability to capitalize on excellent verbal & written

communication skills in English, nurturing the brand’s peculiar tone of voice

in all relationships with stakeholders.

KNOWLEDGE,

SKILLS & EXPERIENCE

Post-secondary education or equivalent thereof

Passion for premium brands

Understanding of brand positioning and story telling

High affinity with trends in spirits & lifestyle

In depth knowledge of the Dutch On-Trade (HoReCa) channel

Strong Influencing skills

Strong engagement and networking ability

Self-starter with an entrepreneurial spirit, who has the ability to test an idea

and then scale a proven concept into a business

Proven track record of creativity, big imagination and original ideas

Sales skills, presentation skills and training skills

IT skills (fluency with MS Office programs, with emphasis on PowerPoint &

Excel).

Budget Management

Fluency in English, fluency in Dutch is a plus.

PERSONAL CHARACTERISTICS

MOBILITY

Charismatic; must embody the unusual & iconoclastic personality of

Hendrick’s Gin.

Strong integrity and sociability skills to effectively manage and develop

relationships with customers.

Affection for the peculiar, a passion for cocktails, and a burning desire for all

things Juniper.

Must have a valid driver’s license.

Willing to work flexible hours as attendance to events during evenings /

weekends is of pivotal imortance to the brand strategy and thus required

(2 nights / week average).

The scope of work will be concentrated in key cities : Amsterdam, Utrecht,

Rotterdam, with occasional work in Den Bosch, Breda, Maastricht.

International travel required about 5 times a year.

Must reside within a 50k radius of Amsterdam.