BRAMKANSTEIN / @BRAMK How to leverage Engineering as Marketing to fuel your lead generation.
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BRAMKANSTEIN / @BRAMK
How to leverage Engineering as Marketing to fuel your lead generation.
@BRAMK
tractionbook.com
Gabriel Weinberg (@yegg)Justin Mares (@jwmares)
“Allocate engineering resources to build useful tools that get your company in front of potential
customers. ”
@BRAMK
Create value for othersvs.
Directly selling your product
@BRAMK
5
Go-to-market strategy Product Development
Growth Hacking —
weareofftherecord.com
@BRAMK
@BRAMK
80’s Kid90’s Internet Explorer
@BRAMK
How I built my own lead generator
@BRAMK
The best new products, every day.
@BRAMK
@BRAMKproducthunt.com
@bramk
@BRAMK
@BRAMK
This made me want to build something
myself!
@BRAMK
THE IDEA
@BRAMK
A curated directory of resources and tools
to help you build your startup.
@BRAMK
@BRAMK
Time to get people interested!
@BRAMK
Nobody cares you are building a product.
@BRAMK
FINDING PEOPLE THAT COULD CARE
@BRAMK
USING MY EARLY COMMUNITY
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HACKING MY WAY TO OTHER PEOPLE
@BRAMK
3, 2,1…
@BRAMK
@BRAMK
@BRAMK
MY LAUNCH STRATEGY
‣ Product Hunt ‣ Early community via e-mail ‣ /r/entrepreneur ‣ Targeted Facebook groups ‣ Personal e-mails ‣ [email protected]
@BRAMK
@BRAMK
@BRAMK
@BRAMK
AFTER 48 HOURS
‣ 35K unique visitors ‣ 230K pageviews ‣ 680+ Twitter mentions ‣ 1400+ social shares ‣ 524 Likes / 729 Followers ‣ 1140 new newsletter subscribers ‣ 250+ emails
@BRAMK
@BRAMK
@BRAMK
AFTER 1 YEAR
‣ 350K unique visitors ‣ 2.5M pageviews ‣ 11K newsletter subscribers ‣ Forbes 100 best websites for entrepreneurs in 2015 ‣ 20K monthly uniques now
@BRAMK
How Startup Stash generates leads for my business
@BRAMK
MY TOOLS
@BRAMK
@BRAMK~ 20k monthly uniques on startupstash.com
~ 1000-1400 monthly visits 10-15 leads
SumoMe.com
@BRAMK
@BRAMK
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~ 200-400 monthly visits 5-12 leads
medium.com/@bramk
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@BRAMK
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~ 100 monthly visits 1-3 leads
GetRevue.co
@BRAMK
@BRAMK
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Great examples of Engineering as Marketing
@BRAMK
@BRAMKunsplash.com
@BRAMKbuffer.com/pablo
@BRAMKyourprimer.com
@BRAMKstartup-videos.com
@BRAMKadsvise.com/size-guide
@BRAMKhowigotmyfirst3customers.com
@BRAMKweirdlyhub.com/startup-recruitment-guide
@BRAMKdaily.mattermark.com
@BRAMKdonttrack.us
@BRAMK@BRAMK
@BRAMK
Why?
@BRAMK
Sustainably more leads = more customers = more $
@BRAMK
Providing value without asking for anything = building karma
@BRAMK
Developing your internal talents = strengthening your team
5 things you cando to get started today
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@BRAMK
1. Look internally for ideas (what are current assets you could use?)
@BRAMK
2. Define your target group(who are you providing value for?)
@BRAMK
3. Choose your channels (where can you find these people?)
@BRAMK
4. Figure out the relevance (how are you going to engage them?)
@BRAMK
5. Define your strategy (what are your goals?)
@BRAMK
Make people careby letting them join
your adventure.
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