© Business Model Institute 2013 Brainstorming using the Business Model Wheel ™
Brainstorming with the Business Model Wheel (TM)
Dec 06, 2014
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© Business Model Institute 2013
Brainstorming using the Business Model Wheel ™
2
Addressing the Core Business Model
© Business Model Institute 2013
3
What is the offering?
© Business Model Institute 2013
4
How will you monetize it?
© Business Model Institute 2013
5
How will sustain the model?
© Business Model Institute 2013
6
Write the core business model on the wheel
© Business Model Institute 2013
Business Model Wheel example using online music service
9
Use the outer ring to note key points for each section
© Business Model Institute 2013
11
Add section scores
© Business Model Institute 2013
13
Use the framework as a brainstorming tool
© Business Model Institute 2013
15
The Business Model Wheel offers a structured approach to brainstorm and evaluate a business model
© Business Model Institute 2013
16© Business Model
Institute 2013
Download the Business Model Wheel ™
at businessmodelwheel.com
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