BRAINSTORMING
BRAINSTORMING
BRAINSTORMING………
• Brainstorming is a group creativity technique designed to generate a large number of ideas for the solution to a problem. • The method was first popularized in the late 1930s by Alex Faickney Osborn.
PREPARATION FOR
BRAINSTORMING…..
EXAMPLE……
RULES…….
• Focus on quantity
• No criticism
• Unusual ideas are welcome
• Combine and improve ideas
BRAINSTORMING TECHNIQUES
. Nominal group
. Group passing
. Team idea mapping
. Electronic
. Directed
BRAINSTORMING TECHNIQUES……..
– Nominal group technique
BRAINSTORMING TECHNIQUES……..
• Group passing technique
BRAINSTORMING TECHNIQUES……..
• Team idea mapping method
BRAINSTORMING TECHNIQUES……..
. Electronic brainstorming
BRAINSTORMING TECHNIQUES……..
• Directed brainstorming
ADVANTAGES……..
• Increases creativity• Encourages togetherness.• Allows divergent thinking
processes.• Helps in problem solving
SOME DISADVANTAGES……
• Clash of ideas.• Lack of knowledge about
brainstorming process can lead to disaster.
…THANK YOU…
PRESENTED BY SANICA JAISWAL 7436