BrainMark Design

7/31/2019 BrainMark Design

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Brand Identity System | 1

2007 BrainMark Vietnam | Vietnamese Version

Brand Identity System Design


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BrainMark Vietnam trn trng gii thiu n Qu v, nhng ngi

yu thch v am m xy dng pht trin thng hiu


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DesignBran


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Tiu chun BMG____________________________________________

B ti liu ny do BrainMark Vietnam bin son v c kim tra cht lng

theo tiu chun ca BrainMark International Group thng 7 nm 2007.

Gimciu Hnh

Nguyn Thanh Tn, MBA

225D Trn Quang Khi, P. Tnnh, Qun 1, Tp.HCM

Tel: (08) 38 466 477 0909 516 516

Email: [email protected]

Web: www.bmg.edu.vn


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Li ni u

Ngy nay ti Vit nam, ngy cng nhiu cc doanh nghip quan tm

n vic xy dng v pht trin thng hiu, tuy nhin c c tnh

nht qun v chuyn nghip trong cc thng ip truyn thng, cc

doanh nghip thng nh n nhng nh thit k to ra mt h thng

nhn din thng hiu (Brand Identity System)..

Qua nhiu nm t vn cho cc doanh nghip, BrainMark Vietnam lun

nhn c ngh h tr t vn thng hiu v h thng nhn din

thng hiu, do vy hm nay chng ti bin son v gii thiu b ti

liu ny n vi tt c qu v v cc bn nhm phn no gip doanh

nghip Vit Nam trong vic thit k h thng nhn din thng hiu

han chnh.

Thng tin gp iu chnh, qu v vui lng gi v Phng qun l cc d

n T vn, Cng ty BrainMark Vietnam, hoc vui lng chuyn tin qua

email: [email protected].

BrainMark Vietnam


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Thit k h thng nhn din thng hiu l bc k thut sng tokhi u cho vic pht trin thng hiu

John Bellamans, BrainMark Vietnam


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insight


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Mc lc

Ni dung Trang

Li m u 6

Logo & nhng nguyn tc c bn 17

ngha 18

Kch thc v khng gian xung quanh logo 23

Mu logo v cc ng dng trn nn mu 29

Logo n sc (1 mu) 33

Nhng iu phi trnh khi s dng logo 34

Qui nh v vic s dng typeface 38Cch trnh by cu slogan 41

Ni dung & ngha slogan 43

Quy cch sp t slogan 45

Nhng iu phi trnh khi s dng slogan 46

Thnh phn trang tr 47

Cch trnh by thng hiu trong n phm vn phng 53


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Mc lc

Ni dung Trang

Danh thip 55

Giy tiu 56

Giy ghi ch, giy ghi li cm n 57

Bao th 62

Bao th 110x220mm 63

Bao th 160x220mm 64

Bao th 250x350mm 65

Cch trnh by thng hiu trong cc vt dng 68Hp ng sn phm 70

Ti giy 73

Ti plastic 76

Hng dn s dng sn phm 77

Mu trng by sn phm 78

Thip 79


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Mc lc

Ni dung Trang

Nhn sn phm 72

Tng phm 80

ng phc 82

Cch trnh by thng hiu trong cc n phm 84

Qung co bo 86

Cc v d v qung co bo 88

Brochure / catalogue 90

Mobile hanger 92Phn / Banner 94

Phn kt thc ca TVC 96

Qung co ngoi tri 97

Li cm n 99

Lin h BrainMark 100


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I. PHN TM LC

H thng nhn din thng hiu bao gm tt c nhng phng tin v cc quy

tc hng dn s dng thng hiu do nh thit k quy nh trong qu trnh

thit k v c doanh nghip ng s dng. H thng nhn dng thng

hiu thng thng bao gm nhng thnh phn chnh nh sau:

1. Vn v logo

2. Vn s dng typeface

3. Vn v slogan

4. Vn v thnh phn trang tr

5. Vn trnh by thng hiu trong n phm vn phng

6. Vn trnh by thng hiu trong cc vt dng bn hng

7. Vn trnh by thng hiu trong cc n phm qung co


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II. PHN CHI TIT


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Vi nhng hng dn rt c th v chi tit, h

thng nhn dng thng hiu cung cp nhng

nguyn tc & nhng qui nh c bn trong vic

vic s dng tn thng hiu trong cc n

phm qung co, bao b, vt dng, bng

hiu Ngoi ra, ti liu nhn din thng hiu

c thit k cng bao gm nhng hnh nh

minh ha c th cho tng loi n phm.

Nhng quy tc quy nh trong h thng nhn

dng thng hiu khng nhm mc ch cn

tr kh nng sng to trong cc thit k in n

qung co. Mc ch chnh ca ti liu hng

dn s dng h thng nhn din thng hiu

l to nn nn tng nhm m bo tnh nht

qun trong cch trnh by cho thng hiu.


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innovation


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1


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LOGO &

NHNG NGUYN TC C BN

y l phn trnh by nhng nguyn tc

chung nht khi s dng logo. T nhng

nguyn tc ny, chng ta c th ng

dng trong cc thit k c lin quan nthng hiu. Nhng nguyn tc ny l

nn tng v khng c vi phm trong

bt c tnh hung no.


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NGHA CA LOGO

Nh thit k khi thit k logo phi tun th theo cc bc thit k, t to

dng tng n phc tho, to hnh, .

V cu to ng m: Phi ni ln c ngun gc, ngha ca nhn hiu.

V mt to hnh: Phi ni ln c logo c sng to da trn s kt

hp ca nhng typeface no.

V mt th gic: logo c nhng c tnh lm ni bc c tnh ca sn

phm.

V d: Thm m, Thi trang. Duyn dng. Phong cch. Mnh m. Nng

ng. Nh nhnh,


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NGHA CA LOGOJUMBO


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PHT TRIN LOGO

JUMBO


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PHT TRIN LOGO

LENCII


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NGHA CA LOGO

SFONE


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NGHA CA LOGO

SFC


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KCH THC V KHNG GIAN

XUNG QUANH LOGO

Kch thc logo : logo c kch thc chun theo tl layout do nh thit

k quy nh. y l t l kch thc quan trng v bt buc s dng trong

tng lai. Ngoi ra nh thit k cn quy nh kch thc logo khi c slogan

sao cho ph hp vi logo chun


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KCH THC V KHNG GIAN

XUNG QUANH LOGO

Kch thc logo : logo c kch thc chun theo tl layout do nh thit

k quy nh. y l t l kch thc quan trng v bt buc s dng trong

tng lai. Ngoi ra nh thit k cn quy nh kch thc logo khi c slogan

sao cho ph hp vi logo chun


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KCH THC V KHNG GIAN

XUNG QUANH LOGO

Kch thc ti thiu ca logo: Quy nh v kch thc ti thiu ca logo

nhm mc ch m bo logo lun c th c c


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KCH THC V KHNG GIAN

XUNG QUANH LOGO

Khng gian xung quanh logo: y l vng an ton bt kh xm phm

logo c c mt khng gian thong mt cch hp l nht. Nhm gip cho

ngi xem d nhn din ng hnh nh thc ca logo.


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KCH THC V KHNG GIAN

XUNG QUANH LOGO





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KCH THC V KHNG GIAN

XUNG QUANH LOGO





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Thng thng nhn hiu sau khi thng nht chn la s c ch nhn

hiu thc hin vic ng k c quyn, y l hnh ng nhm xc lp

tnh s hu nhn hiu so vi cc nhn hiu khc trn th trng.


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MU LOGO &

CC NG DNG TRN NN MU (1)

Mu logo: Mu ca logo phi c xc nh r trong qu trnh thit k

logo ph hp vi mu sc ca ngnh hng m doanh nghip ang kinh

doanh, ng thi ph hp vi tnh cch ring c ca thng hiu.

Ngoi ra logo cng cn xc nh nhng mu ph ca n trong qu trnh kt

hp vi mu nn. Thng thng cc logo c chun b cc mu ph l

mu nn v ngc li.


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MU LOGO &


Lu : trong qu trnh thit k nh thit k cn phi bit s k hp cho

php gia cc mu khc nhau trn cng mt logo. Tt c cc mu s dng

cho logo v mu ch o u phi s dng t l mu CMYK. ng thi

cn xc nh mu chnh v mu ph r rng nhm gip cho vic s dng

trong tng lai c d dng hn.


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MU LOGO &


Lu : trong qu trnh thit k nh thit k cn phi bit s k hp cho

php gia cc mu khc nhau trn cng mt logo. Tt c cc mu s dng

cho logo v mu ch o u phi s dng t l mu CMYK. ng thi

cn xc nh mu chnh v mu ph r rng nhm gip cho vic s dng

trong tng lai c d dng hn.


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MU LOGO &


Mu nn chnh: Nn mu chnh l nn mu m logo thng xut hin trn

. Thng thng y l nn mu ch o ca thng hiu. Mu ch o

thng c nh thit k chn xut vi doanh nghip v c doanh

nghip ng . Mu ch o phi nu c nhng thng ip ca sn

phm v tnh cch thng hiu.


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LOGON SC (1 MU)

Mc ch chnh ca logo n sc l nhm phc v cho cc n phm hoc

tnh hung m c im k thut khng p ng c tiu chun mu quy

nh trong phn 2.3.

Quy nh v logo n sc c th p dng cho mi qu trnh in 1 mu logo

(in offset 1 mu) hoc in la 2 mu (in 2 mu solid). V d: in name card

bng in la.

Khi in logo bng mu n sc trn nn trng, mu n sc c chn

in logo phi lm logo ni bt hn trn nn trng. Nhng mu n sc phi

to c s tng phn vi nn trng.

Khi in logo n sc trn nn mu : Logo s dng mu trng.


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LOGON SC (1 MU)


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NHNGIU PHI TRNH KHI S

DNG LOGO (1)

y l phn thit lp nhng quy nh v vic trnh by logo trong cc

phng tin truyn thng. Nhng quy nh ny nhm m bo mt hnh

nh thng nht ca logo.

Logo lun dng file do ch s hu gi bn quyn, do nn trnh vic

v li logo m phi lin h vi ch s hu hoc cp nht website ca n

v s hu load.


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DNG LOGO (1)

y l phn thit lp nhng quy nh v vic trnh by logo trong cc

phng tin truyn thng. Nhng quy nh ny nhm m bo mt hnh

nh thng nht ca logo.

Logo lun dng file do ch s hu gi bn quyn, do nn trnh vic

v li logo m phi lin h vi ch s hu hoc cp nht website ca n

v s hu load.


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DNG LOGO (2) :

Khi thit k v s dng logo, tuyt i phi trnh

cc hnh thc trnh by logo nh sau:

Logo b bp mo, quay ngc, to bng .

Logo b bin dng: cong, t khc.

Logo b nghing so vi gc chun

Logo b i mu, chuyn mu, nhiu mu, hiu ng

Logo b dng dng outline

Logo b xm phm vng an ton

Logo b khc so vi ban u quy nh.


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impact


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typeface

2


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QUYNH V VIC S DNG

TYPEFACE

Phi nht qun s dng typeface trong qu trnh thit k v s dng h

thng nhn din thng hiu. Nh thit k c th xut vic s dng

typeface vi h thng vn bn ti a l 2 typeface cho mt thng hiu c

th

Mi b h thng nhn din thng hiu, nh thit k phi thng nht v

hng dn cch s dng typeface. Loi typeface no c s dng vo

lc no phi c cp v quy nh ngay t u.

VCFYGD

MGVKDF

NVKDF123

456789

bvjcxvnbk

lflbklvcb

lcvbnvnc

x2!@#$% &*

VCFYGD

MGVKDFNV

KDF123

456

bvjcxvnb

klflbklvc

blcvbnvncx2!@

#$


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top of mind


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slogan3


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CCH TRNH BY CU SLOGAN

Ni dung, Slogan c thit k phi da vo nhng yu cu cn bn:

Slogan phi nu ln c c tnh ca sn phm.

Ni c tnh cch thng hiu

Mang tnh sng to, khng trng lp, khc bit

C hng m pht trin.Ni c li ch mang li cho ngi tiu dng.

Ngn gn, d nh,

ngha

slogan phi c ngha v ngha c m t bng mt on vn c th.

Lu : Cc nh thit k nn tham kho ti liu v chin lc pht trin thng

hiu ca doanh nghip sn xut hiu r hn v nhng mong mun thit

k slogan cng nhng dng chung ca cu slogan trong cc chin lc

qung co.

S dng

t c hiu qu cao, cu slogan cn c t trong mi n phm, qung

co c lin quan n nhn hiu (tuy nhin trong cc trng hp cho php).

Cn lu trnh khng nn s dng cu slogan nhiu hn mt ln trong cng

mt vn bn.

THITRAN

GVHN

THNA


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QUY CCH SPT SLOGAN

Slogan lun xut hin cng lc vi logo ca nhn hiu nhng khng i lin

vi logo nhn hiu. Kch thc v quy cch slogan phi c minh ha

qua cc hnh nh v t l c th theo quy nh ca nh thit k.

Nhng iu phi trnh khi s dng slogan :

Khng i kiu ch Khng thm du cu vo slogan

Khng sa i ni dung cu slogan

Khng vit hoa, khng dng ch bold/ italic, khng trnh by cu slogan nhiu hn

mt hng.

Nng niu bn chn Vit


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QUY CCH SPT SLOGAN


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QUY CCH SPT SLOGAN


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simple


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trang tr

4


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THNH PHN TRANG TR:

Thnh phn trang tr cng ht sc quan trng trong vic thit k h thng

nhn din thng hiu. Thnh phn trang tr l du hiu m nh thit k

mun nhn mnh ngi xem tip cn nhanh, d nh v to ra mt nt

ring cho thng hiu. V d: vt trng ca Coca-cola, outline chn trang

qung co ca Samsung, git sa ca Dutch Lady, hoa vn Lencii,

iu quan trng yu cu chung l nh thit k phi sng to ra phn trang

tr ny, khng trng lp vi bt c phn trang tr no c trn th trng,

ng thi lm bt r ln tnh cch ca thng hiu.

Thnh phn trang tr ca thng hiu Jumbo


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THNH PHN TRANG TR:

Thnh phn trang tr c s dng hp l s tng thm im nhn khc

bit cho nhn hiu.


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THNH PHN TRANG TR


bit cho nhn hiu.

Thnh phn trang tr ca thng hiu kingnh Quc


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THNH PHN TRANG TR:


bit cho nhn hiu.

Thnh phn trang tr ca thng hiu Lencii


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creative


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vn phng

5


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CCH TRNH BY THNG HIU

TRONGN PHM VN PHNG

Cch trnh by thng hiu trong n phm vn phng a ra nhng chun

mc chung nht dnh cho nhng giy t cn thit trong vic giao dch c

lin quan n thng hiu. Cc thit k tp trung vo s n gin nhng

to c nt tao nh ca mt sn phm cao cp. Khi thc hin quy trnh in

n cho cc sn phm ny, nn tun theo cc kch thc v tl do nhthit k h thng nhn din quy nh.


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DANH THIP

Hnh thc: Danh thip c th c trnh by theo chiu ng hoc chiu

ngang

Kch thc: c qui nh theo tng nhn hiu ring. Cc chi tit phi

c b tr theo t l no do nh thit k quy nh.

In n: do ngi s dng thc hin theo nhu cu, v d In 4 mu CMYK;loi giy : Couche 300gsm; Cn mng m 2 mt.


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DANH THIP


ngang





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DANH THIP


ngang





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DANH THIP


ngang





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DANH THIP


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DANH THIP


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DANH THIP


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GIY TIU

Hnh thc : c th c trnh by theo chiu ng

Kch thc : c qui nh ring cho tng nhn hiu.

In n: do ngi s dng thc hin theo nhu cu, v d In 4 mu CMYK;

Loi giy : Galgo Parchemint 100gsm; Ford 100- 120gsm.


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GIY TIU

Hnh thc : c th c trnh by theo chiu ng

Kch thc : c qui nh ring cho tng nhn hiu.

In n: do ngi s dng thc hin theo nhu cu, v d In 4 mu CMYK;

Loi giy : Galgo Parchemint 100gsm; Ford 100- 120gsm.


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GIY GHI CH

Kch thc : c s dng theo qui nh ring.

Giy ghi li cm n: c trnh by theo chiu ngang hoc chiu ng v

in n theo nhu cu ph hp (v d in n : In 4 mu CMYK; Loi giy:

Couche 300gsm; Cn mng m 2 mt).

Giy ghi ch : c trnh by theo chiu ngang hoc chiu ng v in n

theo nhu cu ph hp (v d in n: In 4 mu CMYK; Loi giy: Ford

80gsm)

..............

.....


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BAO TH 100x220 mm

Kch thc : theo quy chun kch thc 100 x 220 mm

V d in n : In 4 mu CMYK; Loi giy : Galogo Parchemint 100gsm; Ford

120gsm


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BAO TH 160 x 220 mm

Kch thc: theo quy chun

V d in n : In 4 mu CMYK; Loi giy : Galogo Parchemint 100gsm,Ford 120gsm.


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BAO TH 250 x 350 mm

Cc chi tit v nhn hiu c in theo chiu nm ngang hoc theo chiu

dc ca b th.

Kch thc : c s dng theo qui nh

V d in n : In 4 mu CMYK; Loi giy : Galogo Parchemint 100gsm, Ford

120gsm


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FOLDERS

Kch thc : c qui nh ring cho tng nhn hiu v c s dng cho

c mt trc v mt sau ca folder.

V d in n : In 4 mu CMYK; Loi giy : Couche 300gsm; Cn mng m

mt trc.

Phm vi s dng: Thit k ny c th dng cho c thit k folder giy cngnh folder bng nha.


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A CD

Nhn a CD l mt trong nhng phng tin th hin hnh nh doanh

nghip, hy tp trung vo tt c nhng cch thc th hin thng ip ca

thng hiu chung quanh cng vic hng ngy ca chng ta.


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A CD

Nhn a CD l mt trong nhng phng tin th hin hnh nh doanh

nghip, hy tp trung vo tt c nhng cch thc th hin thng ip ca

thng hiu chung quanh cng vic hng ngy ca chng ta.


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simple


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bn hng

6


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VT DNG BN HNG (POSM)

Cch trnh by thng hiu trong cc vt dng a ra nhng chun mcchung nht dnh cho nhng vt dng cn thit trong vic giao dch c linquan n thng hiu.

Tt c cc qui nh phn ny mang tnh cht tham kho v cch thit kv v cm gic.

Ngi thit k c th s dng kch thc v pht trin sng to nhngphi da trn nn tng l cc quy nh nhng phn trc v phi mbo gi c tnh cht n gin theo tinh thn v thng ip ca nhnhiu .


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NHN / BAO B SN PHM

Tu theo nhu cu bn hng ca tng sn phm m nh thit k to ra ccloi bao b cho ph hp.


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TI GiY

Tn nhn hiu c in gc tri pha trn ca ti giy v logo ca cng ty

c t pha di bn phi ca ti giy.

Kch thc : c lm theo yu cu ca cng ty .

V d khi trin khai in ti giy, ngi s dng thng hiu c th chn in:

In 4 mu CMYK; Loi giy : Bristol 300gsm, Cn mng m 1 mt; Quaixch nha.


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TI PLASTIC

Tn nhn hiu c nm gc tri bn trn ca ti, gia hay bn phi,

vic ny ph thuc vo tnh thm m v s quyt nh hp l v nht qun

ca ngi design.

Kch thc: c lm theo yu cu ca khch hng.

V d khi trin khai in ti plastic, ngi s dng thng hiu c th chnin: In 4 mu CMYK; Loi giy : Briston 300gsm; Cn mng m 1 mt.


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TI PLASTIC



ca ngi design.




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TI PLASTIC



ca ngi design.




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HNG DN S DNG SN PHM

Mt 1 : Pha bn trn l logo ca

sn phm v pha di l thng

ip ca cng ty mun gi n

khch hng. V li cm n ca

cng ty gi n khch hng.

Mt 2 : gc tri pha trn l logo

ca sn phm v tip theo l

cc hng dn c th v cch s

dng sn phm sao cho tt nht.

Pha bn di l logo ca nhn

hiu v logo cng ty c nm trn

mt hng nhm gip cho khch

hng trnh mua hng gi, km theo

l s in thoi ng dy nng.

Kch thc: c lm theo yu cu

khch hng.

In n: v d c in 4 mu CMYK;

Loi giy s dng l Couche

300gsm; Cn mng m 2 mt.


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BNG MU SN PHM

Gm c kch thc ca bng nhiu sn phm hoc kch thc mt mu

sn phm. Trn bng mu phi th hin y thng tin : Logo v slogan

ca nhn hiu, logo ca cng ty,v a chcng ty. Kch thc c lm

theo qui nh ca khch hng.


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THIP

c thit k theo hnh ch nht. Mt trc ca chic thip gm c logo

v slogan ca nhn hiu. V mt bn di phi th hin y a chca

cng ty.


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TNG PHM

Bao gm cc hnh nh tng phm: nn, o thun, bt bi, ng h, thng

thng cc vt phm ch logo v slogan. Cc vt phm thng c

lm cng vi mu ch o ca thng hiu.


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TNG PHM

Bao gm cc hnh nh tng phm: nn, o thun, bt bi, ng h, thng

thng cc vt phm ch logo v slogan. Cc vt phm thng c

lm cng vi mu ch o ca thng hiu.


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NG PHC

ng phc l mt thnh phn quan trng ca h thng nhn din thung hiu


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H THNG VN CHUYN

Xe ti hay h thng vn chuyn ca Cng ty l cng c qung bthng hiukh tt, tuy nhin phic quan tmn cng tc thit k vsn v to s

n tng v th hin sc sng cho thng hiu.


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H THNG VN CHUYN

Xe ti hay h thng vn chuyn ca Cng ty l cng c qung bthng hiukh tt, tuy nhin phic quan tmn cng tc thit k vsn v to s

n tng v th hin sc sng cho thng hiu.


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difference


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qungco

7


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CCH TRNH BY THNG HIU

TRONG CCN PHM QUNG CO

Cch trnh by thng hiu trong n phm a ra nhng chun mc

chung nht dnh cho nhng n phm truyn thng ca nhn hiu. Cc

hng dn nu ra mang tnh cht c bn v ch yu l mang tnh hng

dn chung cho nhng ngi thc hin sn phm nhn hiu .


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QUNG CO BO / PRINT AD

Qui nh chung:

Logo nhn hiu

Logo cng ty (S dng theo qui nh ring ca cng ty )

Cc chi tit trn sn phm (S dng theo qui nh trong phn D).Ta v ch vit :

Ch c s dng ti a l 3 typeface. Khng s dng align center. Mt

ch vit phi ph hp vi b cc tng th. Chiu cao ca ch vit phi

m bo tng phn v d c. Kch thc nh nht cho php l 5.5

point (dnh cho font Vni Helve khi trnh by phn a ch).

ng dng nng ng cc mu hoa vn trang tr, khng cng nhc v c

th thay i ty theo mi chin dch qung co.

Hnh nh :

Tt c hnh nh trong print ad phi c phn gii ti thiu l 300 dpi.

Mu sc ch o :

Ty theo tng chin dch qung co, mu sc ch o c th thay i

trong cc qung co khc nhau. Tuy nhin, cn c s tham kho y

v mu sc ch o trong phn B.

V mt ni dung qung co bo, cc n v lm qung co c th tham

kho ti liu v chin lc qung co dnh cho sn phm.


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Mu qung co nhn hiu Kingnh Quc


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Mu qung co nhn hiu Lencii


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Mu qung co nhn hiu Lencii


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BROCHURE / CATALOGUE

Ba 1:

Logo nhn hiu (S dng theo qui nh )

Cc chi tit cu sn phm (S dng theo qui nh)

Ta v ch vit: Ch c s dng ti a l 3 typeface, Mt

ch vit phi ph hp vi b cc tng th. Chiu cao ca ch vitphi m bo tng phn v d c

Hnh nh (Photograph) : Tt c hnh nh dng trong cc n phm

qung co bt buc phi c phn gii ti thiu l 300 dpi.

Mu sc ch o : Mu sc ch o ca brochure c th thay i mt

cch sng to ph hp vi yu cu s dng. Tuy nhin, cc tone

mu ch o ca nhn hiu phi l nn tng, c s cho nhng sng

to, nhm m bo tnh thng nht trong cch trnh by nhn hiu.


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Ba 4 :

Logo nhn hiu (S dng theo qui nh)

Cc chi tit cu sn phm (S dng theo qui nh)

a chlin lc

Thi im pht hnh Khng s dng hnh chp trn ba 4.

Cc trang ni dung :

Cc chi tit trn sn phm

Ch vit: Ch c s dng ti a l 3 typeface, tt c typeface phi thuc

nhm mt nhm ch theo quy nh, ch vit khng nn align center. Mt

ch vit phi ph hp vi b cc tng th. Chiu cao ca ch vit phi

m bo tng phn v d c.


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WEBSITE : www.name.com


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MOBILE HANGER

C nhiu hnh thc thc hin mobile hanger, tu theo sng to ca nh

thit k, c th hanger hnh khi hoc hnh phng, (V d: mt mobile

hanger gm 3 mt l 3 t giy ghp li vi nhau. Mi t c kch thc A4

ng).


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BANNERS

Thng thng c nhiu loi banner vi kch thc khc nhau, c th treo cc

shop bn hng (1m x 3m), banner ng ph (1m x 8m), Vi mu sc,logo, slogan, v nt trang tr chnh phi tun th, ring nhng thng tin

theo tng chng trnh qung co c th.


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PHN KT THC CA TVC

Phn kt thc ca TVC l phn xut hin cu logo nhn hiu. Mc ch

ca phn ny gip cho s xut hin ca logo ca nhn hiu trn truyn

hnh c thng nht.


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QUNG CO NGOI TRI


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QUNG CO NGOI TRI

PANO, XE TI, BT D, BIILBOARD

Qui nh chung:

Logo nhn hiu

Logo cng ty

Cc chi tit trn sn phm

Ta v ch vit: Ch c s dng ti a l 3 typeface. Mt ch vit

phi ph hp vi b cc tng th. Chiu cao ca ch vit phi m bo

tng phn v d c.

Mu sc ch o : Ty theo tng chin dch qung co, mu sc ch o

c th thay i trong cc qung co khc nhau. Tuy nhin cn c s tham

kho y v mu sc ch o.

Yu cu v th gic : Headlines v logo sn phm phi c nhn r trong

phm vi nh doanh nghip mun qung b. V mt ni dung qung co, cc n v lm qung co c th tham kho

ti liu v chin lc qung co dnh cho sn phm.


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CM N

minh ha cho ti liu ny chng ti sdng

hnhnh ca cc thng hiu:

Cng ty CP SFC

Cng ty Givral Saigon

Cng ty Kingnh Quc

Cng ty Dt Thi Tun

Cng ty Technobia

Cng ty InnoBrand

Chng ti cmn cc doanh nghip h trchng

ti hon thnh ti liu ny.

BrainMark Communication Division27A Nguyen Van Nguyen,Tan Dinh Ward, Dist 1, HCMC, VietnamHotline: 2429 [email protected]


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BrainMark Vietnam Corporation

87 Tran Thien Chanh, Ward 12, Dist. 10, HCMC, Vietnam

T: (848) 862 3557

F: (848) 862 3676E: [email protected]

W: www.brainmarkvietnam.com

Marketing

Insight Innovation Impact


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www.brainmark.vn

BrainMark Design

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