Brainco Res Tools Smartcar Summary

Summary of Chatter: What are people posting

about the SmartCar Fortwo?

•Many people Twittering and posting Flickr pictures about Smartcars are just reporting sightings for fun – still a major novelty

Summize.com

Flickr.com

•Others Twittering and many blogging and bookmarking carry on discussions about Smartcar safety and test results

Blogscope.com

•Consumers tend to either love the Smartcar or hate it – there is very little in-between as they weigh the pros and cons, including the safety features, the gas mileage, the small amount of space, and the wait list.

•Charts mapping blog volume depict many Smartcar mentions in April of `08 and on May 14th, 2008 – the day that the Insurance Institute for Highway Safety released crash test results for the Smartcar – sparking much discussion.

msn.com /community

•The novelty factor comes into play again: many consumers have the “cute!” reaction when they encounter a Smartcar – for some, it is a big reason why to buy.

Flickr.com

msn.com /community

Popular in searches:

In flickr, searching “smartcar” retrieved 6,534 results, and searching “fortwo” retrieved 3,985 results

In blogpulse, there were 377 results for “smartcar,” and 2,282 for “fortwo.”

In blogscope, 668 “smartcar” and 8,208 “fortwo.”