Brady & morris engg. co. ltd. marketing report

A Project Report

of

Created by :

Hardik B. Patel Group M-5 Roll no – 30

Submitted To:

Prof. D.K.SHAH

BHARTIYA VIDYA BHAVAN’SHBICM

PREFACE

EXPERIENCE IS THE BEST TEACHER EXPERIENCE IS THE BEST TEACHER

The PGDBM degree course has its own distinguished & unique solidarity like other professional course. One of its basic requirements during the study terms for the students of PGDBM is to undertake a taking knowledge . It is an important part of the syllabus and study.

The object behind this type of practical training at Post graduate study is to develop among students feeling of industrial environment, consciousness and business patterns. Students of Business management must be well informed by industrial activities because it is university criteria.

I hope that this report would better serve the need of enriching & encouraging the practical knowledge at this level.

Bhartiya Vidya Bhavan’s HBICM [Group M-5] ROLL NO :30 Page 2

ACKNOWLEDGEMENT

Industrial Knowledge is most important criteria of PGDBM course. I here by take the opportunity to thankful all of them specially. I also thankful to the company for their guidance and assistance sparing their valuable time discussing the several aspect of management.throgh Electronic Communication.

I have prepared this project on BRADY&MORRIS ENGG.CO.LTD . as a part of the practical studies. I have tried to discuss the company’s information details in detail.

I would like to thank our honorable Director Mr. Paavan Pandit who encourage me to involve in practical studies. I would also like to thank our kind professor namely Prof. D.K.Shah, who help me a lot normally and provided me with all academic and other information.

And lastly, I also express my heart felt thank to some of my related members and classmates, who were a constant source of encouragement to me.

Thank You

Patel Hardik B. HBICM , Group M-5.

Roll no. 30


INDEXChap.No. TOPICS PAGE

NO.

A. GENERAL INFORMATION :

1.INTRODUCTION OF COMPANY 7 2.HISTORY OF COMPANY 9

3..MISSION OF COMPANY 10 4.COMPANY INFORMATION 11

5..REGISTRAR AND SHARE TRANSFER AGENT 15 6. CLIENT 16

B. ORGENIZATION INFORMATION:

1.ORGENIZATION STRUCTURE 19

2. .MANAGEMENT 20

C. MARKETING INFORMATION:

1.INTRODUCTION 22

2.MARKETING CONCEPT 23 3.PRODUCT PROFILE 27 4.COMPETITOR 40 5.MARKETING ENVIRONMENT 41 6.MARKETING FUNCTION 42 7.SALES REPRESENTATIVE 43

8.ADVERTISEMENT 43 9.SALES PROMOTION 43 10.GEOGRAPHIC SAGEMENTION 44


12. THEORY OF MARKET RESEARCH & DEMAND FORCASTING

44

13. THEORY MARKETING SAGEMENTION 4614. THEORY A DVERTISEMENT 4715.TARGETING 48

16.PACKAGING 4917.INTERNATIONAL MARKETING AND EXPORTING

49

18.RESEARCH & DEVLOPEMENT 5019. SOCIAL ACTIVITY AND AWARDED 51

D. HUMAN RESOURCES MANAGEMENT

1.INTRODUCTION 532.HUMAN RESOURCES PLANING 543.RECURUITMENT 54

4.PROMOTION 555.TIME KEEPING 55

E. CONCULSION 57

F. BIBLIOGRAPHY 59

THANK YOU 60


[A]

GENERAL INFORMATION

1. INTRODUCTION OF COMPANY :


The full name of company is BRADY & MORRIS Engineering Co. Ltd.

Brady & Morris Engineering Co. Ltd. a Subsidiary of W. H. Brady & Co. Ltd. is listed with the Bombay Stock Exchange.

Brady & Morris Engineering Co. Ltd started operations from Mumbai in 1946 as Brady Engineering Co. Ltd. and has presence almost all over India in form of Works, Branches and sales office. Our clients have looked upon us as a reliable partner for providing customized material handling and integrated Engineering Solutions, maintaining high standards of quality with safety conscious Material Handling Equipments

Our operations and engineering partnerships can be summed up in the following areas

Manufacture of Material Handling Equipments, Specialized Components.

Engineering Construction for Overseas Partners. Engineering Solutions in indigenization of Aviation

Support Equipments and Services.

Our prudent Business Policies, Strategic Import practices, well evolved Technical abilities, Cost effective procurement methods have given it a niche in the Indian market.

Our corporate axon "Quality our Legacy" reiterates our obsession with Quality. It instills in us the confidence to maintain our market edge and share of the growing Indian Market. We have been accredited with an ISO 9001:2000 Certification and a DGQA Approval (DGQA – is the Quality Assessment Department of the Central Ministry of Defense).


The production facilities are located in Vatva and Bareja near Ahmadabad, Gujarat in Western India, Marketing Offices in all major metros and more than 200 Dealers, Agents and Sales representatives across the length and breadth of the country. Plans have been finalized to set up a 3rd Plant for Engineering Equipments and land has been acquired in Cuttack, Orissa in Eastern India. This strategic market presence across the country ensures that customers have easy access to Bradys Products and Services

2. HISTORY OF THE COMPANY : 1895 - Brady & Morris Engg Co Ltd. was incorporated and began operations, with its corporate office in Bruce Street,


Mumbai for manufacturing material handling equipments and engineering (fabrication and assembly) services for overseas companies

1900 - The company. had set up India's first Textile Dyeing Plant.1902 - Further it opened a branch office in Manchester, UK.1905 - The company had started India's first insurance company.1907 - The company marketed the first diesel engine commercially sold in India.

- Further it set up India's first electrically run textile mill in collaboration with British Westinghouse Electric Company.

1918 - The company had initiated India's the first petrol engine-driven tram, under the aegis of Nasik Tramway Co.1920 - The company. constructed 'Brady's Flats' in Colaba, Mumbai, comprising 10 identical three storied buildings and this became a landmark for urban and economic evolution of Mumbai in later days.

2006 - The company had issued bonus shares in the ratio of 1:1 to the shareholders.2007 - The company's director, Mr. A P Hariani has resigned on 6th July, 2007.

- Company had opted Mr. Gautam Divan as director of the company in casual vacancy.- Board of directors of the company had decided to issue bonus shares in the ratio of 1:2.2008 - The company had fixed 4th January 2008 as the record date for the purpose of allotment of bonus shares in the ratio of 1:2.

3. MISSION OF THE COMPANY:


The main objective of the company is establishing themselves as a market leader in the field of oil exports by rendering efficient and effective services and total customer satisfaction.

To provides maximum satisfaction to customers

To provides welfare to their employees.

To provides good quality product to the society.

To increase market share regionally and nationally.

To improve production efficiency and capacity.

Maximum development.

4. COMPANY INFORMATION :

NAME OF THE COMPANY:


BRADY & MORRIS ENGINEERING LTD.

CHAIRMAN:

P.G. Morarka

TYPES OF THE ORGANIZATION:

Public limited company

ESTABLISHMENT YEAR:

This unit is established in 1946

ADDRESS OF THE COMPANY:

Brady & Morris Ltd.505, Phase 4,Naroda road,GIDC Vatva,Vatva - 382445Dist.: Ahmadabad

MAIN OFFICE:

Brady House,12/14 Veer Nariman Road Fort,Mumbai.

REGISTERED OFFICE:

Company’s Registered Office is located at the Mumbai.

NATURE OF THE BUSINESS:

Manufacturer Exporter


SUBSIDIARY COMPANY:

Brady & Morris Engineering co. ltd. a subsidiary of W.H. Brady & co. ltd. is listed with the Bombay stock exchange.

BRANCHES:

NEW DELHI AHMEDABAD KOLKATA CHENNAI COIMBATORE

MEMBERSHIP / AFFILIATIONS:

Company have been accredited with an ISO 9001:2000 Certification and a DGQA Approval (DGQA is the Quality Assessment Department of the Central Ministry of Defense).

\

OFIICE LOCATIONS

1. WorkS

Brady & Morris Engg. Co. Ltd. Plot no :505, G.I.D.C., Phase IV,


Vatva, Ahmedabad - 382445. INDIA Phone: 91 - 79 - 25830987, 25890546 Fax: 91 - 79 - 25890549 E-mail: [email protected]

UNIT - II Brady & Morris Engg. Co. Ltd. Plot 326/B Opp Govt Borewell, Sarsa Kanera Road, Taluka Matar, Bareja Distt Kheda

2. Registered Office

Brady House 12 / 14 Veer Nariman Road, Post Box No. 26, Fort, Mumbai 400 001 (India).Phone: 91 - 22 - 22048361 - 5. Fax: 91 - 22 - 22041855.E-mail: [email protected]

3. Branch Office

Delhi

W. H. Brady & Co. Ltd. 14/15 F, Connaught Place, New Delhi-110 001 Tel No.: 91 - 11 - 23310212, 23357472 Fax: 91 - 11 - 23327231E-mail: [email protected]

Coimbatore

W. H. Brady & Co. Ltd. P. B. No.2425 No.221, Sathyamoorthy Road, Ramnagar Coimbatore-641 009

4. Sales Office

Ahmedabad

UNIT - I Brady & Morris Engg. Co. Ltd.


mailto:[email protected]



Plot no :505, G.I.D.C., Phase IV,Vatva, Ahmedabad - 382445. INDIA Phone: 91 - 79 - 25830987, 25890546 Fax: 91 - 79 - 25890549 E-mail: [email protected]

UNIT - II Brady & Morris Engg. Co. Ltd. Plot 326/B Opp Govt Borewell, Sarsa Kanera Road, Taluka Matar, Bareja Distt Kheda

ChennaiBrady & Morris Engg. Co. Ltd.Killick Towers - Swathi Complex 34,Venkatanarayana Road Ground Floor, Nandanam,CHENNAI-600 035.Tel No.: 91 - 44 - 24310618, 24310509 Fax: 91 - 44 - 24335135E-mail: [email protected]

Kolkata

Brady & Morris Engg. Co. Ltd. Commercial Point, Unit No.-R-3, 6th Floor, 79, Lenin Sarani, Kolkata-700 013 Tel No.: 91 - 33 - 22272108, 22272089Fax: 91 - 33 - 22272098 E-mail: [email protected]

5. REGISTRARS & SHARE TRANSFER AGENT :





M/s Bigshare Services Pvt. Ltd. E-2/3, Ansa Industrial Estate, Saki Vihar Road, Saki Naka, Andheri (E), Mumbai – 400072. Tel: 91 - 22 - 28470652, Fax: 28475207 Email: [email protected]

Address for Correspondence:

W.H.BRADY & CO. LTD.‘Brady House’12/14, Veer Nariman Road,Fort, Mumbai – 400001.Tel: 91 - 22 - 22048361 - 65, Fax: 22041855Email: [email protected], [email protected]: www.bradys.in

6. CLIENTS :


http://bradys.in/




Our products are found across the country owing to our diverse client age almost all sectors across the industry. Majority of our products are supplied to core manufacturing sectors such as Automobile and ancillaries, Power, Textiles, Cement, Steel, Sugar, Other Capital goods manufacturers, General engineering & fabrication industries, etc. Few of our esteemed clients are listed below.”

BHARAT HEAVY ELECTRICALS LIMITED (BHEL) CARBORUNDUM UNIVERSAL LIMITED (CUMI) BINANI GROUP OF COMPANIES. GRASIM INDUSTRIES LIMITED ASHOK LEYLAND LIMITED HINDALCO LIMITED F.L.SMIDTH LIMITED-CHENNAI. LARSEN & TUBRO LTD (L&T) V.A.TECH LIMITED-CHENNAI LNV TECHNOLOGY LIMITED-CHENNAI. CHETTINAD CEMENT CORPORATION LIMITED. MADRAS CEMENTS LIMITED. DALMIA CEMENTS LIMITED. JINDAL STEELS LIMITED(JSL) MCNALLY BHARAT ENGINEERING LIMITED TISCO LIMITED ALSTOM PROJECTS (INDIA) LIMITED. LUDLOW JUTE MILLS LIMITED.


BOKARO STEEL PLANT. DURAGAPUR STEEL PLANT. IISCO LIMITED. OCL LIMITED. ACC CEMENTS LIMITED.(ACC)

TATA REFRACTORIES LIMITED. GEBR. PFEIFFER (India) PRIVATE LTD HIDUSTAN DOOR OLIVER LIMITED. ISGEC JOHN THOMPSON. GEO MILLER. MAIHAR CEMENT LURGI INDIA LIMITED. RAJSHREE CEMENTS LIMITED J.K.WHITE CEMENT LIMITED. ESSAR CONSTRUCTION LIMITED. ANDHRA SUGAR LIMITED. TATA MOTORS LTD. TATA CHEMIICALS LIMITED.(TCL) GACL LIMITED. GHFC LIMITED. RELIANCE INDUSTRIES LIMITED. (RIL) AMBUJA CEMENTS LIMITED. IOC LIMITED. BPC LIMITED. HPC LIMITED. RASHTRIYA METALS LIMITED. HUMBOLDT WEDAG LIMITED. NATIONAL TEXTILE CORP LTD.


[B]

ORGENIZATION INFORMATION


1. ORGENIZATION STRUCTURE :


Managing Director

Board Of Director

C.E.O.

HR Manager Manufacturing Manager

Regional Manager

Finance Manager

GM Quality Manager

2. MANAGEMENT :

Name Designation

Kaushik D Shah DirectorM K Shah DirectorPavan G Morarka CEOPavan G Morarka Chairman / Chair PersonR K Sharma Compliance OfficerS Gowri Shankar COD


[C]

MARKETING INFORMATION

1. INTRODUCTION


Definition

Marketing can be defined as a social process by which an individual or group achieves what they need and want in exchange of values.

Marketing mix

Marketing mix is a tool to design marketing strategies for any organization. It is having four important elements that is product, price, place and promotion, which is also known as 4 P’s of marketing. This tool was suggested by McCarthy.

Product

It means is anything which can be offered to market for attention, acquisition, use and consumption.

Price

It is amount of money has to pay to obtain the product. It includes discount, term, determination price etc.

Promotion

It means the activities are communicating merits of the product & persuade target custom to buy it. It includes advertising personal selling, publicity and sales promotion etc.

Place

It includes company’s activity that makes the product available to target customer. It includes channel coverage, location, transportation etc.

2. MARKETING CONCEPT


WHAT IS MARKET ?

Market is the place where buyer are purchased hisProduct & sellers are sold his product. Major three concepts are belonging to market.

(1) Place concept:-

A market may be considered as a convenient meeting place where buyer seller gathers together for exchange of good.

(2)Area concept:-

It is the economic concept any area providing a set of price making force may become a market.

(3)Demand concept:-

Today a market is equated with the total demand. Hence, market Means a group of people having unmet wants, purchasing power to make their demand effective &the will to spend their income to fulfill those want. This is considered a good approach to define a target market Segment. The market offering must meet fully customer demand .

WHAT IS MARKETING?


“Modern marketing beings with the customers, not with production cost, sales, technology land market & it ends with the customer satisfaction & Social well-being under the market driven economy or customer is boss”

Marketing means an ongoing social process for the creation & delivery of standards & styles of life.

A social process whereby individuals and group obtained what they need and want though creating & exchanging the product & value with other marketing in a core concept of important needs, wants, demand, all this teams are defined briefly and what is there prominence in the marketing as follows.

1 NEEDS:-

Needs is state of felt deprivation for human. There are various needs like physical needs, social needs, individual needs, etc. needs is an initial stage for developing demand which create a needs for producers or a sellers to market their products.

2 WANTS:-

Needs is state of felt deprivation for human. Culture and individual personality. It described in terms of objectives that will satisfy needs when people are exposed to more products their all desire or want will increase. It a second phase of demand process or could be said final phase

3. DEMAND:-

Human wants that are backed by butting power at a particular time for a particular product is call demand for a product increase or rises only when it is capable price .


4.PRODUCT:-

Any things that can be offered to the market for attention acquisition. Use or consumption may satisfy a needs or wants. It includes physical objective, service, persons, places, organization and ides. Only if a product is available in the market it demand would be created. Definite product also could other entities such as places. Experiences, persons, organization, information and ides.

5.SERVICES:-

Any activity or benefit that a one party cans other to another that in is essentially intangible & doesn’t result in the ownership of any thing.

6.VALUE:-

The difference between the value of customer gain from owning & product & the cost of obtaining the product.

7.SATISFACTION:-

The extent to which a product’s performed matches a buyer expectation if the product

8. TOTAL QUALITY MANAGEMENT

That perfection as predefined by the TQM is doesn’t highest quality he gave.


1. PRODUCTION CONCEPT:-

The philosophy of customers will favor production that will available and highly affordable that management should therefore focus on improving and distributions efficiency.

2. PRODUCT CONCEPT:-

The idea that customer will favor that offer the most quality, performance feature & that can be organization should there devote its energy to making continuous product improving. A detail version of new product idea starts in meaningful consumer terms.

3. SELLING CONCEPT:-

The idea the consumer will not buy enough of the organization product unless the organization undertakes the large scale and promotion efforts.

Factors Existing Selling ProfitProduct promotion through sales

The idea that the organization should determines the needs, wants, and interest of target market & delivery the desire satisfaction more effectively & efficiently then do competition in a very that maintain or improves that consumers and societies well being.

3. PRODUCT PROFILE


Types of product

1 ELECTRIC HOIST BLOCK

MORRIS’ Rope Master Electric Hoists are designed as per requirements of IS: 3938 forheavy duty operations and repetitive use under most severe operating conditions.

FRAME:Made from MS Rolled Steel Plates.

ROPE DRUM:Made from seamless steel pipe with spiral grooves on working surface.

ROPE GUIDE:Made from Cast Iron – FG 200/220 to IS: 210, ensures smooth winding of wire rope.

WIRE ROPE:As per IS: 2266 of reputed make, suitable construction and with ample factor of safety.

HOOK:Made of forged steel as per IS: 3815, supported on thrust bearing.

HOIST GEAR BOX


BEARINGS

HOIST LIMIT SWITCH:

PENDANT PUSH BUTTON:Provided with control voltage of 24V as standard.

TROLLEY ADJUSTMENT:Side plates can be easily adjusted for different beam sizes by re-locating the spacers.

HOIST MOUNTINGS:Hoist can be supplied with fixed suspension bracket / push-pull trolley (up to 2Te capacity) geared trolley / power trolley.

CONTROL PANEL:Provided with HRC Fuses, Overload Relays & Contactors.

2. CHAIN PULLEY BLOCKS (Brad)


‘BRAD’Balanced Spur Gear Hand Chain Hoists are offered in capacities inthe range upto 10 ton.

FRAME:Made from MS Rolled Steel Plates. A detachable cover totally encloses the gears.

CHAINS:Load chains are of Alloy Steel – Grade 80 to International standards.

HOOKS:Forged alloy steel hook rotates on balls housed in top / bottom block assembly.

GEARS:Heat-treated alloy steel pinions and case hardened spur wheels.

LOAD WHEEL :Made from Spheroidal Graphite Iron.

BEARINGS:Load spur wheel mounted on Needle Roller Bearings.

BRAKE:The brake is of automatic screw and discs type.

CHAIN GUIDES :Steel chain guide roller provided


HAND CHAIN WHEEL :Pockets accurately cast to receive calibrated hand chain. Hand chain wheel cover prevents chain from snagging and fouling.

LUBRICATION:Totally enclosed gear case is packed with sufficient grease.

EACH CHAIN PULLEY BLOCK IS SUBJECTED TO 50% OVERLOAD.


3. ELECTRIC CHAIN HOISTS

‘MORRIS' Electric Chain Hoists are offered in in the range from 0.5 Tonne to 5 Tonne. Hook suspension is available for all capacities and all hook suspension hoists can be hung into Morris push pull trolleys or hand geared Travelling Trolleys or Electric Trolleys.


CHAINS:Load chains are of Alloy Steel – Grade 80 to IS: 6216. For 0.5 Te is of Higher Tensile Steel – Grade 40 to IS: 3109 (Part II).

HOOKS:Forged hook as per IS: 8610

GEARS:Special alloy steel case hardened gears (spur & helical type) are enclosed in dust proof gear box.

LOADWHEEL : Made from Malleable Iron / Spheroidal Graphite Iron.

MOTOR: : Conical rotor motor with built in brake is used up to 2Te capacity. Above 2Te, hoist duty squirrel cage motor with ACEM disc brake is used.

CHAINGUIDES : Steel chain guide roller provided

HOIST LIMIT SWITCH : Limit switch provided for both over hoisting & over lowering.


PENDANT PUSH BUTTON :

Provided with control voltage of 24V as standard.

CERTIFICATION : One year guarantee from the date of installation (or) 18 months from the date of supply, whichever is earlier.


4. PORTABLE JIB CRANE

This handy floor crane is a valued help in machine shops, workshops, ware houses and garages. It enables a man to do many jobs of lifting, lowering, tilting, holding or moving, which otherwise would need the services of two or more operatives.

The crane is light as the main members are tubular in construction. It runs easily on ball bearing wheels and the steering equals that of a good floor truck. When the steering handle is released, it locks automatically and thus prevents the crane from moving while lifting is in progress. The highly efficient hoisting gear has machine cut gears and an automatic brake capable of sustaining the load at any point while offering scarcely perceptible resistance of lowering.


5. PALLET TRUCKS

Make light work of your material movement with 'Brad' Hydraulic Pallet Trucks.

‘BRAD' Hydraulic Pallet Trucks have excellent maneuverability, rolls easily on sealed ball bearings, in all wheels specially engineered for severe conditions of dirt and dust.

Hydraulic ram hard chrome plated to reduce wear and corrosion.

Light weight control handle with spring back action for pumping and steering.

Unloading by lifting handle slowly so that hydraulic jack can lower.

Top and bottom steering bearings share the load to ensure easy steering wheel.

Bye pass valve returns oil to tank when maximum height is obtained thereby protecting both the truck and operator

Fast effortless lifting.

All assemblies electrically jig welded for accurately positioning, alignment, stability a nd easy replacement.


6. CHAIN PULLEY BLOCKS (RS Series)

‘MORRIS’ RS Series Balanced Spur Gear Hand Chain Hoists are offered in ten capacities in the range from 0.5 Tone to 20 Tone. Hook suspension is available for all capacities and all hook suspension hoists can be hung into Morris push or hand geared Traveling Trolleys. Built-in or close-lift units built into hand geared trolleys are offered from 1 to 20 Tone capacities. Use hook suspension hoist with trolley for 20 Tone capacity.

FRAME:Made from MS Rolled Steel Plates. A detachable cover totally encloses the gears.

CHAINS:Load chains are of Alloy Steel – Grade 80 to IS: 6216. For 0.5 Te is of Higher Tensile Steel – Grade 40 to IS: 3109 (Part II).



LOADWHEEL :Made from Spheroid Graphite Iron.

BEARINGS:Load spur wheel mounted on Ball Bearings.



CHAINGUIDES :Steel chain guide roller provided

HANDCHAINWHEEL :Made from Cast Iron – FG 200/220 to IS: 210.

SPARES:Easy inter-changeable spare available ex-stock.


CERTIFICATION:One year guarantee from the date of installation (or) 18 months from the date of supply, whichever is earlier.



7. TRAVELLING TROLLEYS

‘MORRIS’ Travelling Trolleys have low headroom and are designed& manufactured for efficient transportation of loads


TROLLEYADJUSTMENT:Side plates can be easily adjusted for different beam sizes by re-locating the spacers.

WHEELS:Made from Cast Iron – FG 200/220 to IS: 210. Deep & wide flanges prevent the wheels from climbing the track. Each wheel is mounted on two anti-friction ball bearings for smooth, easy rolling and better stability.

OTHERFEATURES:Trolleys can negotiate small radius of curvature & this feature makes it possible to install trolley for efficient transportation of loads in areas of limited space.

CERTIFICATION:One year guarantee from the date of installation (or) 18 months from the date of supply, whichever is earlier.



‘MORRIS' ES Series Balanced Spur Gear Hand Chain Hoists are offered in capacities in the range from 0.5 Tonne to 10 Tonne. Built-in or close-lift units built into hand geared trolleys are offered from 1 to 10 Tonne capacities.

FRAME:Made from MS Rolled Steel Plates, used to fabricate frame. A detachable cover totally encloses the gears.

CHAINS:Load chains is of Alloy Steel – Grade 80 to IS: 6216 for 7.5Te & 10Te capacity. For 0.5Te to 5.0Te capacity is of Higher Tensile Steel – Grade 40 to IS: 3109 (Part II).



LOADWHEEL :Made from Spheroidal Graphite Iron.

BEARINGS:Load spur wheel mounted on bearings of non-ferrous material.


CHAINGUIDES:Steel chain guide roller provided


HANDCHAINWHEEL:Made from Cast Iron – FG 200/220 to IS: 210.

SPARES:Easy inter-changeable spare available ex-stock.


CERTIFICATION : One year guarantee from the date of installation (or) 18 months from the date of supply, whichever is earlier.


4. COMPETITORS

COMPANY NAME SYMBOL

APS - Star Industries Ltd.

APSST

Chandni Textiles Engineering Industries Ltd.

CHATEX

Indian Card Clothing Company Ltd.

INDICA

Lakshmi Automatic Loom Works Ltd.

LAKSAU

Lakshmi Machine Works Ltd.

LAKMAC

S M Energy Teknik & Electronics Ltd.

SMENET

Schlafhorst Engineering (India) Ltd.

SCHENG

Stovec Industries Ltd. STOVINVeejay Lakshmi Engineering Works Ltd.

VEELAK


http://economictimes.indiatimes.com/veejay-lakshmi-engineering-works-ltd/stocks/companyid-8149.cms

http://economictimes.indiatimes.com/veejay-lakshmi-engineering-works-ltd/stocks/companyid-8149.cms

http://economictimes.indiatimes.com/stovec-industries-ltd/stocks/companyid-12981.cms

http://economictimes.indiatimes.com/schlafhorst-engineering-(india)-ltd/stocks/companyid-13302.cms

http://economictimes.indiatimes.com/schlafhorst-engineering-(india)-ltd/stocks/companyid-13302.cms

http://economictimes.indiatimes.com/s-m-energy-teknik-&-electronics-ltd/stocks/companyid-12441.cms

http://economictimes.indiatimes.com/s-m-energy-teknik-&-electronics-ltd/stocks/companyid-12441.cms

http://economictimes.indiatimes.com/lakshmi-machine-works-ltd/stocks/companyid-13443.cms

http://economictimes.indiatimes.com/lakshmi-machine-works-ltd/stocks/companyid-13443.cms

http://economictimes.indiatimes.com/lakshmi-automatic-loom-works-ltd/stocks/companyid-13441.cms

http://economictimes.indiatimes.com/lakshmi-automatic-loom-works-ltd/stocks/companyid-13441.cms

http://economictimes.indiatimes.com/indian-card-clothing-company-ltd/stocks/companyid-13572.cms

http://economictimes.indiatimes.com/indian-card-clothing-company-ltd/stocks/companyid-13572.cms

http://economictimes.indiatimes.com/chandni-textiles-engineering-industries-ltd/stocks/companyid-8651.cms



http://economictimes.indiatimes.com/aps---star-industries-ltd/stocks/companyid-12683.cms

http://economictimes.indiatimes.com/aps---star-industries-ltd/stocks/companyid-12683.cms

5. MARKETING ENVIRONMENT

The concept of marketing finally brings as full circle to thEc ncept of marketing. Marketing means managing for markets to bring about exchanges for the purpose of satisfying human wants. This we return to our definition and groups obtain about they need and what by creating and exchanging products and value with other the follow will show is the marketing environment of an industry.

Marketing environment chart


SUPPLIE

EndUser

Market

CompanyMarketer

MarketingInter-

Mediaries

Competitors

6. MARKETING FUNCTION

Distribution channel

Distribution means in the company which is selling product by the person, Retailor and sales person, it’s called distribution. So that distribution is important for the company.


Environment

AGENT

PRODUCER

RETAILER

CONSUMER

WHOLE SELLER

DISTRIBUTION CHART

Our operations and engineering partnerships can be summed up in the following areas

Manufacture of Material Handling Equipments, Specialized Components.

Engineering Construction for Overseas Partners. Engineering Solutions in indigenization of Aviation Support

Equipments and Services.

7. SALES REPRESANTATIVE:

CHANDIGARH JODHPUR JAIPUR KANPUR LACKNOW INDORE NAGPUR HYDARABAD COCHIN BANGLORE

8 .Advertisement

BRADY AND MORRIS success lies in its excellent advertising in the market. In the beginning was BRADY AND MORRIS nothing that much important on advertisement but after sometime it understand that it was to enter in the Indian market. It would advertisement its product largely in the market so it standard advertisement its product in different media. A BRADY AND MORRIS PRODUCT was providing customized material handling and integrated Engineering Solutions, maintaining high standards of quality with safety conscious Material Handling Equipments

9. Sales promotion activity


For BRADY AND MORRIS promoting its product in the market is very important sales promotion consist of long term incentives to encourage purchase or sales of a product service BRADY AND MORRIS advertisement after dealer reason to buy a product or service sales promotion activities of it make consumer but it now.

10. Geographic segmentation

Under this variable BRADY AND MORRIS has divided market in to different geographic unit such as states, cities, international level etc.

12. Theory of market research & demand forecasting

Research process is entire market research activity beginning from marketing problem identification to making a decisions. There are five important steps.

1.Define marketing problem & research objective Company should recognized marketing problem first & convert it in to marketing research problem by identifying requirement of information for decision making. Company should take utmost care while defining market problem because , a wrong definition may lead to a research which may not be useful company should be clear about the objectives as well as for ex. Foiling are the may be the research objectivee for a company planning to open a restora in ahmedabad city.

2. Developing the research plan:- Developing the research plan require five types of decision.


a)decision about data sources b)Reserch approach c)Research instrument d)Sampling plan e)Contact methods

3. Collect the informationWith advancement of technology it is easy to collect data.

4. Analyze informationThis steps involucels extracting findings from collected

data researcher tabulate the data and develops frequency distribution and will applied statistical technique and decision model to discover addition finding.

5. Present the findings Present the findings to relevant person in a report research should present major finding relevant decision.

THEORY OF DEMANDFORCASTING

Demand means desire of the product backed by willingness and ability to pay when a company finds an attractive market, it must estimate market current size and future potential carefully to develop effective, companies must be good at both measuring current market demand and forecasting future demand. The company can lose a lot of profit by overestimating or underestimating the market.

A Measuring current market demand

Total market demand: It is total volume of a product or service that would be bought by a define consumer group in a defined geographic


area in defined time period in a defined marketing environment under a defined level and mix of industry marketing effort.

13 .MARKET SEGMENTATION

In order to better manage the marketing effort and to satisfy the needs and wants of customers, many firms place consumers into groups, a process called market segmentation. In this process, potential customers are categorized based on different needs, characteristics, or behaviors. Market segments are evaluated as to their attractiveness or potential for generating revenue for the firm. Four factors are generally reviewed to determine the potential of a particular market segment. Effective segments are measurable, accessible, substantial, and actionable. Measurability is the degree to which a market segment's size and purchasing power can be measured. Accessibility refers to the degree to which a market segment can be reached and served. Substantiality refers to the size of the segment in term of profitability for the firm. Action ability refers to the degree to which a firm can design or develop a product to serve a particular market segment.

Consumer characteristics are used to segment markets into workable groups. Common characteristics used for consumer categorizations include demographic, geographic, psychographic, and behavioral segmentation. Demographic segmentation categorizes consumers based on such characteristics as age, gender, income level, and occupation. It is one of the most popular methods of segmenting potential customers because it makes it relatively easy to identify potential customers. Categorizing consumers according to their locations is called geographic segmentation. Consumers can be segmented geographically according to the nations, states,


regions, cities, or neighborhoods in which they live, shop, and/or work. Psychographic segmentation uses consumers' activities, interests, and opinions to sort them into groups.

Social class, lifestyle, or personality characteristics are psychographic variables used to categorize consumers into different groups. In behavioral segmentation, marketers divide consumers into groups based on their knowledge, attitudes, uses, or responses to a product.

Once the potential market has been segmented, firms need to station their products relative to similar products of other producers, a process called product positioning. Market positioning is the process of arranging a product so as to engage the minds of target consumers. Firm managers position their products in such a way as to distinguish it from those of competitors in order to gain a competitive advantage in the marketplace. The position of a product in the marketplace must be clear, distinctive, and desirable relative to those of its competitors in order for it to be effective.

14 .ADVERTISEMENT

MEANING OF ADVERTISING

1) Advertisement is also called direct communication with customers.

2) According to prof. Philip Kotler : “advertising is the paid of non personal presentation and promotion of ides, goods or services any an identified sponsor.

3) Advertising management emphasis on the analysis, planning control and decision making: activities of the advertiser.

OBJ1ECTIVES OF ADVERTISING


1) Advertising objective means specific communication, task to be achieved with, a specific target audience a specific period of time.

2) The following are the objectives of advertising according to prof. Philip Kotler 1) Infrom 2) Persuade 3) Remind 4) Compare

15.TARGETING

Once a segment has been identified, a firm must ascertain whether the segment is beneficial for them to service. The DAMP acronym (meaning Discernable, Accessible, Measurable and Profitable) are used as criteria to gauge the viability of a target market. DAMP is explained in further detail below:

Discernable :- how a segment can be differentiated from other segments.

Accessible :- how a segment can be accessed via Marketing Communications produced by a firm

Measurable :- can the segment be quantified and its size determined?

Profitable :- can a sufficient return on investment be attained from a segment's servicing?

The next step in the targeting process is the level of differentiation involved in a segment serving. Three modes of differentiation exist, which are commonly applied by firms. These are:

Undifferentiated :- where a company produces a like product for all of a market segment


Differentiated :- in which a firm produced slight modifications of a product within a segment

Niche :- in which an organisation forges a product to satisfy a specialised target market

15. PACKAGING

FORMS OF PACKAGING :

Packaging for double-use. Combination packaging –two or more product packaged in

the same container Packaging for immediate consumption-to be thrown away

after use Speciality packaging –emphasizes the elegant character of

the product Kaleidoscopic packaging-packaging changes continually

to reflect a series or particular theme

Packaging for resale-packed, in to appropriate quantities, for the retailer or wholesaler.

16. INTERNATIONAL MARKETING & EXPORTING

INTERNATIONAL MARKETING MEANS

At its simplest level, international marketing involves the firm in making one or two marketing mix decisions across national boundaries. At its most complex level, it involves the firm in establishing manufacturing facilities overseas and coordinating marketing strategies across the globe.


International marketing refers to marketing carried out by companies overseas or across national borderlines. This strategy uses an extension of the techniques used in the home country of the firm.

Introduction to international marketing.internatonal marketing is simply the application of marketing principles to more than one country. However, there is crossover between what is commonly expressed as international marketing and global marketing, which is similar term.

The intersection is the result of the process of internationalization. Many American and European authors see international marketing as a simple extension of exporting whereby the marketing mix is simply adapted in some way to take in to account differences in consumer and segments. It then follows that global marketing takes a more standardized approach to world markets and segments. So let’s take a look at some generally accepted definations.

EXPORTING:

The company capture the Indian market by starting their branches in across the india. They are export engineering goods in outside of india in some country like Bangladesh, Nepal, sri lanka ect.

17. RESEARCH & DEVELOPMENT

BENEFITS DERIVED AS A RESULT OF R & D:

Improved production efficiency, with consistency in qualities products & better product mix.

RESEARCH ACTIVITY:


As the part of research, company can fill up the questionner through customer for survey and research. Questionner paper is approximately 3 or 4 pages.

SPECIFIC AREAS IN WHICH R & D IS CARRIED OUT:

Introduction of seasonal collections for categories high end export market.Developed new dying styles by bottoming and topping with different dyestuffs.Equipped the laboratories with latest facilities.

18. SOCIAL ACTIVITY & AWARDED

AS a part social activity the organization providing butter

milk or mineral water to the people whom are walk on the

road for the purpose of “PADYATRA” and passed from the

area of company.

BRADY & MORRIS ENGINEERING LTD won the

Award of None pollution company by provided GIDC.


[D]

HUMAN RESOURCES

MANAGEMENT


1. INTRODUCTION OF HUMAN RESORCE DEPARTMENT

Human resources are the central and most important of any organization, because no work can be done in the organization without human resources. The objective of the organization is achieved more effectively and properly with the help of personnel.

So to manage human resources effectively and utilize them maximum personal management has came into existence. It is human resources which enables other resources effectively in the achieve- ment of goals personal management is the management of peoples.

“Human resources management is the management function that helps manager for rearuitment, selection, tranining and development etc.”

In Brady & morris Ltd, around 125 employees are working, they have to work for 12 hours of 365 days, most of the employees from local areas.


2. HUMAN RESOURCE PLANNING

“Human resources planning is a process of the estimation of the number and the type of people needed during the coming period.”

Human resource planning is under stood as the process of for casting an organization’s future demanded for, and supply of the right type of people in the right number.

In Brady & morris Ltd, they first determine the need for the personnel which are required. They deiced what personal which type of, of which qualification personal are required on the basic of human resource planning. They ask there executive, general manager for the new need of personnel.

3. RECURUITMENT & SELECTION

“Recruitment is understood as the process of searching for prospective employee and stimulation them to apply for the job in the organization.”There are different sources of recruit ment. There are mainly two sources of recruitment (1) External (2) Internal sources.

The main sources recruitment is that they uses the help of consultancies of job seekers. They give advertisement in the newspaper.


“Selection is process of differentiating between applicants in order to identify those with a greater like hood of success in a job”

In Brady & morris Ltd, They select the employees through different test, interview. They select employee on the basic of there competency, capability and experience.

4. PROMOTIONS

“Promotion means not only to promote the employee to the higher job but also increase in their work, responsibilities, prestige, and position.” The main purpose of promotion is to motivate employees and to attract and retain the services of qualified and competent people promotions is also required to recognize and rewarded the efficiency of an employee. In Brady & morris Ltd, they give promotion on the basis of their or employees experience, work capabilities, loyalty, work efficiency. If the employee or a supervisor working for last 10 years very efficiently then they give them promotion they also increase their responsibility and work. For the purpose of promotion the firm arrange man festival and ceremony in the organization so, worker are motivated and give them bonus in Diwali or another festival.

5. TIME KEEPING SYSTEM

In the company there are three shifts,

(i) 07:00 A.M To 03:30 P.M(ii) 03:30 P.M To 11:00 P.M(iii) 11:00 P.M To 07:00 A.M


[E]

CONCULSION


I am very much thankful to Brady & morris Ltd Company for courtly extended to me for getting information from various departments ex:- production, personnel,& Finance etc. The main purpose of this project is to develop among student practical experience of industrial activity, which may not be gained by only through books. I am any can thankful to the entire department managers.

Company very beneficial for the consumers. & also there is good combination between all the departments of the Company. & I found by my research that the Company’s all over the Financial condition is wealthy.


[F]

BIBLIOGRAPHY


Guidance from: - Prof. D.K.SHAH

Website: - http://www.bradymorris.in/

References: - Philip kotler (marketing management)

I am very much thank full to all the above for pursuing me marketing information and for helping in preparation of marketing project report on Brady & morris engg. co. ltd.


http://www.bradymorris.in/

THANK YOU



Brady & morris engg. co. ltd. marketing report

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