Brad O’Hara Head of Community Engagement NRMA Group of Companies Engaging the Community
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Brad O’Hara
Head of Community Engagement NRMA Group of Companies
Engaging the Community
Corporate Profile
2.3 Million MembersNSW/ACT
Motoring & Travel
NRMA Group of Companies
Engaging the Community
Geographic Reach
Engaging the Community
Demographic Profile
16 – 90 Skews to older
Engaging the Community
Historically one communication channel
Engaging the Community
Internet (somewhere in the middle)
www.engagethecommunity.com.au
Engaging the Community
Face to Face Communication
Roadshows/forums
Mobile Member Centre
Branch Network
Engaging the Community
Have they been successful?
What else could have been done?
Is it a good return on investment?
Engaging the Community
Online “the new world”
Engaging the Community
Some constraints
Not accessible to all demographics
Resource intensive
“once it’s out there – it’s out there”
Engaging the Community
Benefits
Reach
Flexibility
Cost
Engaging the Community
Measurement - “key to success”
10,160 fans
6,245 followers
Engaging the Community
Key learnings
What workedin
Face to Face?
Engaging the Community
Key learnings
What workedin
Online?
Engaging the Community
Can social mediacompliment current
communication methodsbetween organisations
and communities?
Engaging the Community
NRMA Motorfest
150,000 visitors in 2010
Promotion by print, online and social media
Engaging the Community
The simple answeris
“Yes it can”
Engaging the Community
Questions
Engaging the Community
Related Documents
