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Mini Open Innovation AcceleratorOctober 5thth 2010

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Today’s Agenda

1000 How open innovation can get you better new products, faster, cheaper

1100 Coffee

1130 Asking Interesting Questions

1230 Collaboration mindsets and Business Empathy

1300 Close followed by lunch

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Reluctant PioneersLego

Lego Mindstorms is their most successful product range ever and has helped shift their strategy from a toy manufacturer to an innovation platform.

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Tell me, and I will forget.

Show me, and I may remember.

Involve me, and I will understand.

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Introducing Open Innovation

(Confucius, BC 450)

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The 5-minute joint venture

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Collaboration Catalyst

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Feedback

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5 Minute Joint Venture

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Innovating with partners by sharing the

risks and the rewards

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Introducing Open Innovation

The Solutions are Out There Nassim Taleb

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Developing Peripheral Vision

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Becoming Innovation Detectives© 100%Open 2010

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ShareMcLaren and NATS

McLaren’s predictive F1 software will allow air traffic controllers to predict how aircraft are likely to act at airports, overcoming costly and dangerous uncertainty.

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“Open innovation is a

U-shaped process.”

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Open Innovation Process

Paul Vanags, Oxfam

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Innovation is U-Shaped

•Find trusted new collaboration partners

•Uncover unmet needs or spot new opportunities

for innovation

•Co-create compelling new ideas, products or

services

•Filter the ideas and prototype innovations

•Build and motivate collaborative teams

•Create investable propositions with evidenced

business plans

•Form new collaborative business arrangements

•Obtain the resources and commitments

necessary

•Coordinate production, communications and

launch

Explore Extract Exploit

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IBM Innovation Jams

IBM brought together 150,000 people from 104 countries and 67 companies. As a result, 10 new IBM businesses were launched with seed investment of $100 million.

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Who are your top 1%?

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Lead users

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Virgin AtlanticVJam

Virgin Atlantic’s return on investment has been 10:1, better value than using a commercial third party for system development, and for more radical ideas.

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“You don’t own your reputation. It lives and

breathes in those that interact with you.”

Ron Burt

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Becoming the partner of choice

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Become a partner of choiceP&G

We invited the UK’s design community to respond to two open briefs on fabric care and wellness, to find global new markets worth $100 million.

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Trusted Agents and Unmet Needs

As innovation becomes more networked, a new market is opening up for brokers and intermediaries who provide safe spaces for collaboration.

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“For complex and creative tasks, financial

incentives have a negative impact

on performance.”

Dan Pink

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Tap into intrinsic incentives

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From Discovery to DetectionCancer Research UK OVC

600 registered users, 160 listed ideas, 23 venture applications, 6 shortlisted candidates and 3 supported ventures generating a 25x ROI.

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Start at the End

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Transparent processes

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ScanOrange – OSCR Project

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“The only thing harder

than starting something new, is stopping

something old.”

Russell Ackoff

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Systems thinking

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Scan & ShareOracle - Open Alchemy

Led to a major collaboration, Wellbe, between Oracle, BT, Pfizer and the NHS to provide a health incentive scheme for the UK to be launched for the 2012 Olympics .

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2 Models of Open InnovationDiscover™ and Jam™

• Starts with an innovation brief detailing

a specific unmet need

• Is a competitive innovation marketplace amongst customers,

suppliers or users

• The innovation process is mediated by a Trusted Agent

• Innovations are extracted through a linear process

• Tend to be internal routes to market (e.g. license deals)

Discover:• Starts with finding collaboration partners, often to explore a

broad opportunity

• Is a cooperative process , with customers, suppliers or users

• The innovation process is facilitated through a Catalyst

• Innovations are built using an iterative process

• Tend to be external routes to market (e.g. joint ventures)

Jam:

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Think of an open innovation challenge for

your company.

(Make it an interesting question)

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Coffee

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Asking interesting questions

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Open Innovation Accelerator

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Interesting to You

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Start with who not what.

What’s in it for partners?

Speak their language not yours.

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Interesting to Them

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What’s your interesting question?

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Asking interesting questions

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Read Post-Its

5 votes each, most interesting gets a prize

Top 3 get help from the crowd

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Are your Questions Interesting?

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What’s your interesting question?

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Asking interesting questions

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3 groups of 7

How can you help answer the interesting

question?

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Mini Crowd Sourcing Exercise

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Feedback x 3

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Were your Answers Interesting?

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Developing Business Empathy

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Open Innovation Accelerator

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What skills do we and our organisations

need to innovate together?

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Collaboration mindsets

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Opening Up

1. Words your colleagues might use to describe you at your collaborative best.

2. Your most developed open innovation skills.

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www.brickartist.com

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You

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Risk Taking Responsive Networked Resources Resilience Tolerance

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Your Organisation

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Risk Taking Responsive Networked Resources Resilience Tolerance

Do

• Communicate with the outside world

• Embrace your critics

• Focus on 'who?' as well as the 'what?’

• Suspend judgement

• Connect the dots – clients not cash

Don’t

• Overestimate your own brilliance

• Confuse hierarchies and networks

• Mange risk down to zero

• Delay through analysis paralysis

• Support ideas in a vacuum

Some final Dos and Don’ts© 100%Open 2010

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“The future reveals itself through the

peripheral.”

JG Ballard

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Lessons Learned

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Email: [email protected]

Web: www.100Open.com

Twitter: @deeyesbee

David Simoes-Brown

Strategy Partner

Thank you

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