Quick Social Media Brand Analysis on BP Mike Schwede, 24 Nov 2009 to 25 May 2010, based on Sysomos MAP
Quick Social Media Brand Analysis on BPMike Schwede, 24 Nov 2009 to 25 May 2010, based on Sysomos MAP
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24 Nov 2009 to 25 May 2010240,603 blog mentions 238,741 news mentions 971,322 tweets (estimated total)462,936 message board postings
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Popularity by Media (last 182 days)
From an average of about 2,200 up to 19,900 tweets per day
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Activity on Wikipedia on „BP“ (Change Log)
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Blog Buzzgraph, BP in general
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Sentiment Trend (Blogs)
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BP on Twitter
Total Tweet Count: 158,343 (estimated total)Reach: 130 million impressions Equal a media value of 6.5 Million $(*) - but with a negative topic.
(*) with a CPM of 50$ (highly involved target group)
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Twitter buzz is delayed, traditional news was „earlier“
Apr‘20Explosion
Apr‘22Plattform sinks
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Twitter Buzzgraph in the timeline
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Twitter Buzzgraph in the timeline
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Twitter Buzzgraph in the timeline
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Twitter Buzzgraph in the timeline
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Twitter Buzzgraph in the timeline
Questions? Contact me!
Mike Schwede
Strategic consulting & social mediaDirect +41 32 366 00 82Mobile +41 78 600 88 [email protected]
twitter.com/mikeschwede
orange8 interactive ag, Mattenstrasse 90 CH-2503 Biel-Bienne, Switzerland www.orange8.com
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