Bp freezy present

KAUTHAR AFIFAH BINTI RAMLI NOR HIDAYAH BINTI ROSLI 62283212184

NOR BADARIAH BINTI ZULKIFLI62283212276

PRESENT FOR : MRS NIK ANIS BIN NIK ABDULLAH

DATE PRESENT : 10 TH MAY 2014

COMPANY NAME

فرزيجوزالهنداآليسكري“م

Vision & Mission

• Vission :• Be a world class company by 2018.• Successful penetrate market in Malaysia

and International.

Mission :• Produce a HALAL product for customers.• Dominate the market for ice cream

products in Malaysia

Objective

• 1.To sell ice cream products commercially.• 2. To strengthen the market in Malaysia.• 3. To produce high quality products and be

accepted by users.

Organization Chart

Administrative ManagerKauthar Afifah binti Ramli

Marketing ManagerNor Hidayah binti Rosli

Reasons why we choose Saudi Arabia :

Saudi Arabia

Hot weather

Political equilibrium

Reveals tropical fruit flavors in

the middle east

Favored childhood and adult

The number of hajj and umrah visitors stable

Analysis of the International Business Opportunity

Economic

Government regulate trade

Law

Trade Area and Cultural Analysis

Geographic segmentation :For the beginning, our ice cream, we will select a certain area in Klang Valley and Selangor such as shop, small traders or hypermarket to market our products

Our company will export to Saudi Arabia after one year operation and at the same time we will managed to strengthen sales in the Malaysian market

Trade Area and Cultural AnalysisDemographic segmentation:

Weather at Saudi Arabia is hot and dry

Saudi Arabia because there do not have coconut fruit

Suitable for all age from kids to adults

Nowadays, citizen of Saudi Arabia concern about their healthy

Trade Area and Cultural Analysis

• Psychographic segmentation:

Psychographics segmentation dividing a market into different groups based on social class, life style or personality characteristics.

Cemerlang Maju Enterprisewill sells the quality of ice cream for the customers with affordable prices

Trade Area and Cultural Analysis

• Behavioural segmentation:

Behavioural segmentation is based on user behaviours, including patterns of use, price sensitivity, brand loyalty and benefits sought.

INDUSTRY ANALYSIS

INDUSTRY & ENVIRONMEN

T TRENDS

POTENTIAL TO FURTHER ECONOMIC GROWTH

POPULATION 27 MILLION

& LARGE MARKET

CUSTOMER CHANGES & TASTED IN

ECONOMIC LIBERAZATION

CLIMATE CONDITION

40 – 5 DEGREE

Company Name Product Supply Strength Weakness

1 .Saudia Dairy and

Foodstuff

(Sadafco.Ltd)

Ice cream, snacks ,

Uht milk& dairy product

Establish and

Famous company

since

47 years ago

Higher price

for the lower

community

2. FADECO Ice cream.

Ltd

Variety of ice cream

(bar, cones ,cup &

container ice cream)

Rich of verified of ice

cream flavor such as

chocolates, strawberry,

vanilla, bar ice cream

and other else

Just supply

buying in bundle

and in dozen only for a

mini and bigger shop

not for individu buying

SADAFCO ICE CREAM FEDESCO ICE CREAM

STRENGTH WEAKNESS

Located at strategic location

Saudi Arabia also known as the hottest

country in the middle east,

Most of Arabian like to eat ice cream

because

Hard in doing a promotional because we

are from different culture and

languages

Not easy to get a regular customer

( when the business just started )

Need to calculated the profitable price

because different currency

OPPORTUNITY THREAT

quality of our product and clean

environment

good and attractive in product

packaging

Can import our national product

through Saudi Arabia

Having a hard competition from the

Saudi Arabia competitors company that

is Sadafco Ltd and Fadeco Ltd

Certain people in Saudi Arabia will get a

hardship in accustom

New competitors will come after we

open our business

BUSINESS PEOPLE

CUSTOMER WHO LIKE

EAT ICE CREAM

TARGET MARKET

People respond to out '' Freezy " coconut ice cream product

buy not buy

23 %

77 %

In this interview, there are 77% (23 person) of them are most will buy our coconut ice cream product. The reason that they would buy it because they already taste our coconut and they really like it. They also highlight that in their origin country was very hot and the new entrant product like this will not facing a too difficult in the way to market the product. While 23% ( 7 person) of them are not buy our poduct because they did’nt like to tasted coconut and a product that basic ingredient from coconut.

PRIMARY TARGET- PERSON WHO HAS MINI

MARKET / BUY IN BUNDLE-

SECONDARY TARGET- CUSTOMER LIKE EAT ICE

CREAM-

MANUCFACTUED BRANDS

LICENSED BRAND

TRADEMARK

DESIG & PATTERN

SLOGAN

PRODUCT POSITION

TASTYCLEANLINESSSERVICESPRICE INTERNET http://www.freezycoconut.icecream.com.my

PACKAGING

No 9980, Temasya Industrial Park Subang Jaya,PersiaranKerjaya,

56700 Shah Alam, Selangor, Malaysia

12 Street, 10 st Industrial City Damman, Eastern Provene,086500, Saudi

Arabia

971 02 694 6800

DISTRIBUTION CHANNEL

TIMING OF MARKET ENTRYFIRST MOVER

INDIRECT EXPORTING• EXPORT MANAGEMENT FIRM

• PAID FEES• ONLINE SELLING BY MANAGEMENT

FIRM THAT HIRED

DIRECT EXPORTING• DO DIRECT SELLING

• CONDUCT SALES PERSON• HAD SALES OFFIFE

• CONDUCT MALAYSIAN PEOPLE TO INCHARGES

Saudi Arabia( Riyal ) Malaysian (RM)

1.1543 Riyal RM 1

15.0059 Riyal RM 13

The Currency Of Saudi Riyal when converted to Malaysian Currency

SKIMMING PRICE POLICY

PENETRATION PRICE POLICY

PROMOTIONAL STRATEGY

DELIVEY VAN

PRO FORMA INCOME STATEMENTYEAR 1 YEAR 2 YEAR 3

RM RM RM

Sales 374,500 579,600 701,600 (-)Cost of Goods Sold (222,000) (278,000) (325,000) Gross Profit 152,500 301,600 376,600

(-) ExpensesBusiness Registration 1,500 - - Depreciation 16,000 16,000 22,500 Wages and Salaries 68,000 72,000 72,000 Delivery ad Storage Charges 50,500 65,000 67,500 Advertising 34,000 28,000 25,000 Water and Electricity 36,000 36,500 37,800 Telephones 1,500 2,100 2,300 Total Expenses 207,500 219,600 227,100

Net Profit (Profit for the year) (55,000) 82,000 149,500

YEAR 1 YEAR 2 YEAR 3RM RM RM

NON CURRENT ASSETSBuildings 150,000 150,000 150,000Machinery and Equipment 125,000 112,500 135,000Vehicles and Transportation Equipment 35,000 31,500 58,000 Total Non Current Assets 310,000 294,000 343,000

CURRENT ASSETSRaw Materials 105,000 154,000 160,000Cash 15,000 21,000 25,000Bank 50,000 110,000 132,000 Total Current Assets 170,000 285,000 317,000

TOTAL ASSET 480,000 579,000 660,000

FINANCED BY: Retained Profits (55,000) 82,000 149,500Capital 250,000 250,000 250,000Total Equity 195,000 332,000 399,500

CURRENT LIABILITIESProvision for Taxation 0 7,000 12,500Shot Term - Hire Purchase 5,000 5,000 8,000Total Current Liabilities 5,000 12,000 20,500

NON CURRENT LIABILITIESLong Term Loan- Maybank 250,000 210,000 195,000 - Hire Purchase 30,000 25,000 45,000Total Non current liabilities 280,000 235,000 240,000

TOTAL EQUITY AND LIABILITY 480,000 579,000 660,000

PR

O F

OR

MA

BA

LA

NC

E S

HE

ET

PRE JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC YEAR 1 YEAR 2 YEAR 3INFLOW

Equity- Cash 35,000 35,000

Cash Sa les - 20,000 21,400 30,000 30,500 30,200 30,500 30,400 30,400 30,200 30,200 30,000 21,800 335,600 400,000 450,000

A TOTAL INFLOW 35,000 20,000 21,400 30,000 30,500 30,200 30,500 30,400 30,400 30,200 30,200 30,000 21,800 370,600 400,000 450,000

OUTFLOW

Operation:

Raw Materia ls (Food) 5,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 75,000 75,000 75,000

Building Maintenance :

Monthly Service - 500 500 500 500 500 500 500 500 500 500 500 500 6,000 6,500 7,000

Pest Control - - - - 200 - - - 200 - - - 200 600 650 750

Administration :

License 5,000 1,000 - - - - - - - - - - - 6,000 6,000 6,000

Regis tration 70 - - - - - - - - - - - - 70 70 70

Wages & Sa laries - 6,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 94,000 110,000 130,000

Util ities - 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 12,000 12,000 12,000

EPF & SOCSO - 1,496 1,496 1,496 1,496 1,496 1,496 1,496 1,496 1,496 1,496 1,496 1,496 17,952 17,952 17,952

Theft & Fi re Insurance - 1,000 - - - - - - - - - - - 2,000 2,000 2,000

Bui lding Renta l - - - - - - - - - - - - - - - -

-

Finance : -

Loan Insta l lment - 1,000 1,519 1,519 1,519 1,519 1,519 1,519 1,519 1,519 1,519 1,519 1,519 17,709 17,709 17,709

Interest on Loan - 437 437 437 437 437 437 437 437 437 437 437 437 5,244 5,244 5,244

Marketing Expenditure:

Promotion activities 500 - - - - 500 - - 500 - - - 1,500 1,500 1,500

Bus iness Card 60 - 60 - 60 - 60 - 60 - 60 - 360 360 360

Pre-operational Expenditure :

Furni ture & Fitti ngs 10,000 - - - - - - - - - - - - 10,000 10,000 10,000

Offi ce Equipment 1,000 - - - - - - - - - - - - 1,000 1,000 1,000

Renovation 5,000 - - - - - - - - - - - - 5,000 - -

Machinery & Equipment 3,000 - - - - - - - - - - - - 3,000

Uni form 500 - - - - - - - - - - - - 500 500 500

Printing & Stationeries - 100 - 100 - 100 - 100 - 100 - 100 - 600 600 600

B TOTAL OUTFLOW 24,570 18,093 19,952 20,112 20,152 20,112 20,452 20,112 20,152 20,612 19,952 20,112 20,152 258,535 267,085 287,685

C SURPLUS /(DEFICIT) (A - B) 10,430 1,907 1,448 9,888 10,348 10,088 10,048 10,288 10,248 9,588 10,248 9,888 1,648 112,065 132,915 162,315 D OPENING BALANCE - 10,430 12,337 13,785 23,673 34,021 44,109 54,157 64,445 74,693 84,281 94,529 104,417 - 112,065 244,980 E ENDING BALANCE ( C + D ) 10,430 12,337 13,785 23,673 34,021 44,109 54,157 64,445 74,693 84,281 94,529 104,417 106,065 112,065 244,980 407,295

PRO FORMA CASH FLOW STATEMENT

YEAR 1 YEAR 2 YEAR 3

-100000

-50000

0

50000

100000

150000

200000

GRAPH OF NET PROFIT

YEAR 1 YEAR 2 YEAR 30

100000

200000

300000

400000

500000

600000

700000

GRAPH FOR EQUITY AND LIABILITY

CONCLUSION

• Hope our W will be succesfully in Saudi Arabia.

• People can except our product• If our product success, we want to

expand our market to middle East country.

THANK YOU