Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477 Boyhood Online Marketing, Social Media, Street Marketing, Print and Print Advertising Campaign DMA: Los Angeles Project Manager: Sean Bello [email protected]
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Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Boyhood Online Marketing, Social Media, Street Marketing, Print
and Print Advertising Campaign DMA: Los Angeles
Project Manager: Sean Bello [email protected]
Overview of Campaign
This report recaps our efforts on multiple levels including: • Online Marketing through CampusCircle.com
Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and Dedicated Emailing, Sweepstakes hosting were all utilized to promote the film.
• Social Media Campus Circle utilized its own Social Media channels to promote the film. We disseminated content through our Facebook and Twitter. Campus Circle
We utilized our free alternative newspaper in L.A. as a marketing tool to promote the film through print advertising.
• Street Marketing – Postered and flyered various areas of Los Angeles for the film.
Print ad in our 7/3 Issue
Street Marketing – L.A. #1
Street Marketing – L.A. #2
Street Marketing – L.A. #3
Street Marketing – L.A. #4
Street Marketing – L.A. #5
Street Marketing – L.A. #6
Street Marketing – L.A. #7
Street Marketing – L.A. #8
Street Marketing – L.A. #9
Street Marketing – L.A. #10
Online Content
Page Views to date – 500
Website Traffic Page Views – 733,000/month
Unique Visitors – 466,000/month
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 361K. Clicks – 688. Bitly Clicks - 185
Dedicated Email - LA Delivered – 22,918
Opened – 1,736 Clicks – 140
Campus Circle
Newsletter Emails – 22,918 Opens – 2,400
Week Newsletter Campaign Clicks– 51
Calendar Listing
Page Views – 118
Website Traffic Page Views – 733,000/month
Unique Visitors – 466,000/month
Film Trailer
Page Views – 137
Website Traffic Page Views – 733,000/month
Unique Visitors – 466,000/month
Sweepstakes
Page Views– 290 to date Entries – 202 to date
Website Traffic Page Views – 733,000/month
Unique Visitors – 466,000/month
Sweepstakes - Age
Sweepstakes - Gender
Sweepstakes - Ethnicity
Sweepstakes - Status
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