Boyd d epris_brand identity

Kingdom Minded Television Network D’Epris “Dee Dee” Boyd November 14, 2010

Kingdom Minded Televison

Company: Kingdom Minded Television Network (KMTV) Kingdom: Representing Divine Royalty Minded: Represents the state in which such Royalty is maintained.

KMTV’s name is a direct reflection of the programming presented for viewers pleasure.

Strength: Kingdom Minded is a descriptive trademark. With that being said, it will be hard to protect legally as descriptive words are not usually trademarked. Protectable: KMTV is protectable as it has not been trademarked.

The Potential Logo will be that of the Greek letters, Alpha and Omega.

It will also incorporate a crown more suited for a King.

Horizontal Layout.

Letterform: Greek Letter Usage

Abstract/Symbolic: Intertwining the Alpha and Omega symbolizes the idea of being one, and the crown symbolizes royalty and being a king.

Color Concept: Burgundy and Gold

In this Logo you will find the Alpha and Omega Symbol intertwined with a crown at the head. This represents God, as he is known to all Christians as the King of Kings and the Alpha and Omega (beginning and end) no matter what their denomination may be. This allows KMTV to remove all tradition and doctrine associated with denominations and focus solely on the principles of God.

The crown at the top represents the divine royalty and the mind of Christ. The crown is a King’s crown, representing Kingdom and it being placed at the head represents the mindset.

COLOR

Kingdom Minded Television Network is the new Christian TV network catering to a more youthful generation. This network’s focus is to provide its viewers with a Christian programming based on scripture thus eliminating various doctrines that often separate Christians as a whole. Kingdom Minded Television Network provides the more youthful Christians with a television line-up that caters to their interest. This network will provide youth Christian talk shows that address real-life situations that many youth face today. The programming will also include original programming .

With this type of programming and line up, there will be a Television Station that provides youth with meaningful and moral shows that will encourage them to continue in the right direction for their future endeavors. This programming will offer something new, fresh, and unique to the television broadcast network market. Not only will it inspire its viewers, but it will do so with strictly Christian and Kingdom concepts without incorporating doctrine; yet standing on scripture alone.

Edifying and enhancing through entertainment.

KMTV’s mantra is for both employees and viewers. This mantra sums up what KMTV is all about. Uplifting, improvement, and gratification for the mind, body, and soul.

TAGLINE

From the beginning to the end, more than just TV.

KMTV’s tagline is a descriptive tagline that speaks to both employees and viewers. This tagline expresses the fact that we are more than just your normal TV. This programming enhances spiritual and personal growth.

This tagline also incorporates the usage of the Alpha and Omega symbol in the logo.

Tagline Description