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Bowling Center Marketing Concepts Creating an Experience to Transform Your Business Bowling Center Proprietors are always looking for ways and means to generate additional revenue and increase profitability. This is as important today as it was 20‐years ago when the industry saw a need for marketing related products to help promote open play bowling. At that time many, if not all, Center Proprietors installed Black Lights in some variation to make the pins and/or lanes glow to create an effect most commonly known as “Cosmic” or “Glow” bowling. Many proprietors also added special‐effects lighting and fog machines to further enhance the customer experience. Now; back to the present. Ask yourself what has changed with your “Cosmic or Glow Bowling” customer experience offering over the past 20‐years? The short answer is “Nothing.” In most cases the lanes and pins still just glow. Until now! ColorSplash LED Lighting Systems can create a whole new customer experience that take us well into the next 20 years. The key is to understand how to market this new system and recoup your investment in less than 2 to 3 years. Here are a few of the seemingly endless ideas possible for promoting the New ColorSplash System, which are only limited by your imagination. Note: The colors can be matched to the Lanes, Capping, Approaches, Ball Returns, and Masking Units & Side Walls.
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Bowling Center Marketing Concepts · Bowling Center Marketing Concepts Creating an Experience to Transform Your Business Bowling Center Proprietors are always looking for ways and

Sep 22, 2020

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Page 1: Bowling Center Marketing Concepts · Bowling Center Marketing Concepts Creating an Experience to Transform Your Business Bowling Center Proprietors are always looking for ways and

Bowling Center Marketing Concepts  

Creating an Experience to Transform Your Business  Bowling Center Proprietors are always looking for ways and means to generate additional revenue and increase profitability. This is as important today as it was 20‐years ago when the industry saw a need for marketing related products to help promote open play bowling. At that time many, if not all, Center Proprietors installed Black Lights in some variation to make the pins and/or  lanes glow to create an effect most commonly known as “Cosmic” or “Glow” bowling. Many proprietors also added special‐effects lighting and fog machines to further enhance the customer experience. 

Now; back to the present.  Ask yourself what has changed with your “Cosmic or Glow Bowling” customer experience offering over the past 20‐years? The short answer is “Nothing.”  In most cases the lanes and pins still just glow. Until now! 

ColorSplash LED Lighting Systems can create a whole new customer experience that take us well into the next 20 years.  

The key is to understand how to market this new system and recoup your investment in less than 2 to 3 years. Here are a few of the seemingly endless ideas possible for promoting the New ColorSplash System, which are only limited by your imagination. 

  

  

  

  Note: The colors can be matched to the Lanes, Capping, Approaches, Ball Returns, and Masking Units & Side Walls.