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Copyright © 2010 Pearson Education International Chapter 11 - 1 Finding, Evaluating, Finding, Evaluating, and Processing and Processing Information Information
32

Bovee Bct10 Student 11

Oct 28, 2014

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Page 1: Bovee Bct10 Student 11

Copyright © 2010 Pearson Education International Chapter 11 - 1

Finding, Evaluating, Finding, Evaluating, and Processing and Processing

InformationInformation

Page 2: Bovee Bct10 Student 11

Copyright © 2010 Pearson Education International Chapter 11 - 2

Learning ObjectivesLearning Objectives

• Describe an effective process for conducting

business research

• Define primary and secondary research and

explain when to use each method

• Identify nine criteria for evaluating the

credibility of an information source

Page 3: Bovee Bct10 Student 11

Copyright © 2010 Pearson Education International Chapter 11 - 3

Learning ObjectivesLearning Objectives

• Provide five guidelines for conducting an

effective online search

• Outline the steps required to create and

administer surveys and interviews

• Describe the major tasks involved in

processing and applying your research

results

Page 4: Bovee Bct10 Student 11

Copyright © 2010 Pearson Education International Chapter 11 - 4

Supporting Your Supporting Your MessagesMessages

1. Plan your research

2. Locate data and information

3. Process data and information

4. Apply your findings

5. Manage information

Page 5: Bovee Bct10 Student 11

Copyright © 2010 Pearson Education International Chapter 11 - 5

Plan Your ResearchPlan Your Research

• Learn about the subject

• Target information gaps

• Prioritize research needs

Page 6: Bovee Bct10 Student 11

Copyright © 2010 Pearson Education International Chapter 11 - 6

Ethics and Etiquette Ethics and Etiquette

• Don’t force a specific outcome

• Respect privacy of participants

• Document and credit your sources

• Respect intellectual property rights

• Don’t misquote your sources

• Don’t misrepresent your intentions

Page 7: Bovee Bct10 Student 11

Copyright © 2010 Pearson Education International Chapter 11 - 7

Learn About the SubjectLearn About the Subject

• Read industry publications

• Explore competitor’s websites

• Interview experts

• Search online resources

• Scan topical books

• Develop a problem statement

Page 8: Bovee Bct10 Student 11

Copyright © 2010 Pearson Education International Chapter 11 - 8

Target Information GapsTarget Information Gaps

• Frame your purpose

• Indentify gaps

• Focus your efforts

• Locate information

Page 9: Bovee Bct10 Student 11

Copyright © 2010 Pearson Education International Chapter 11 - 9

Prioritize Research Prioritize Research NeedsNeeds

• Constraints

– Limited time

– Limited resources

• Information

– “Need to know”

– “Nice to know”

Page 10: Bovee Bct10 Student 11

Copyright © 2010 Pearson Education International Chapter 11 - 10

Data and InformationData and Information

• Secondary research

• Primary research

Page 11: Bovee Bct10 Student 11

Copyright © 2010 Pearson Education International Chapter 11 - 11

Evaluating Your SourcesEvaluating Your Sources

• Is the source honest and reliable?

• Is the source potentially biased?

• What is the purpose of the material?

• Is the author credible?

• What is the source of the information?

Page 12: Bovee Bct10 Student 11

Copyright © 2010 Pearson Education International Chapter 11 - 12

Evaluating Your SourcesEvaluating Your Sources

• Can you verify the material?

• Is the material current?

• Is the material complete?

• Are all claims supported by evidence?

• Do the claims stand up to scrutiny?

Page 13: Bovee Bct10 Student 11

Copyright © 2010 Pearson Education International Chapter 11 - 13

Secondary ResearchSecondary Research

• Inside the company

– Reports and memos

– Other documents

• Outside the company

– Print resources

– Online resources

Page 14: Bovee Bct10 Student 11

Copyright © 2010 Pearson Education International Chapter 11 - 14

Finding Information at the Finding Information at the Public LibraryPublic Library

• Newspapers and periodicals

• Business books

• Directories

• Almanacs and statistical resources

• Government publications

• Electronic databases

Page 15: Bovee Bct10 Student 11

Copyright © 2010 Pearson Education International Chapter 11 - 15

Online InformationOnline Information

• Internet public library

• Librarian’s Internet index

• Company websites

Page 16: Bovee Bct10 Student 11

Copyright © 2010 Pearson Education International Chapter 11 - 16

Internet Search ToolsInternet Search Tools

• Search engines

–Web directories

– Online databases

–Meta-search engines

Page 17: Bovee Bct10 Student 11

Copyright © 2010 Pearson Education International Chapter 11 - 17

Search TechniquesSearch Techniques

• Keyword searches

• Boolean operators

• Natural language

• Forms-based searches

Page 18: Bovee Bct10 Student 11

Copyright © 2010 Pearson Education International Chapter 11 - 18

Fine Tune Search Fine Tune Search

MethodsMethods• Read the instructions

• Observe the details

• Review search and display options

• Vary the search terms

• Adjust the scope of the search

Page 19: Bovee Bct10 Student 11

Copyright © 2010 Pearson Education International Chapter 11 - 19

Innovative Search ToolsInnovative Search Tools

• Desktop search engines

• Enterprise search engines

• Research and content managers

• Social bookmarking sites

• Newsfeeds

Page 20: Bovee Bct10 Student 11

Copyright © 2010 Pearson Education International Chapter 11 - 20

Documenting Documenting SourcesSources

• Credit research sources

• Build your credibility

• Help your readers

Page 21: Bovee Bct10 Student 11

Copyright © 2010 Pearson Education International Chapter 11 - 21

Primary ResearchPrimary Research

• Surveys

• Interviews

• Experiments

• Observations

Page 22: Bovee Bct10 Student 11

Copyright © 2010 Pearson Education International Chapter 11 - 22

Conducting SurveysConducting Surveys

• Representative sample

• Effective questionnaire

Page 23: Bovee Bct10 Student 11

Copyright © 2010 Pearson Education International Chapter 11 - 23

Effective QuestionnairesEffective Questionnaires

• Provide clear instructions

• Keep it short and easy to answer

• Seek easy-to-analyze answers

• Avoid leading questions

• Avoid ambiguous questions

• Ask one question at a time

• Make the survey adaptive

Page 24: Bovee Bct10 Student 11

Copyright © 2010 Pearson Education International Chapter 11 - 24

Internet SurveysInternet Surveys

• Save time

• Minimize cost

Page 25: Bovee Bct10 Student 11

Copyright © 2010 Pearson Education International Chapter 11 - 25

Conducting InterviewsConducting Interviews

• Selecting the questions

– Open-ended

– Closed

• Asking the questions

– Set the sequence

– Be proactive

Page 26: Bovee Bct10 Student 11

Copyright © 2010 Pearson Education International Chapter 11 - 26

Types of InterviewsTypes of Interviews

• Face-to-face

• Email

• Focus group

Page 27: Bovee Bct10 Student 11

Copyright © 2010 Pearson Education International Chapter 11 - 27

Data and InformationData and Information

• Quoting

• Paraphrasing

• Summarizing

• Analyzing

• Concluding

• Recommending

Page 28: Bovee Bct10 Student 11

Copyright © 2010 Pearson Education International Chapter 11 - 28

Process the InformationProcess the Information

• Quoting, paraphrasing, summarizing

– Avoid plagiarism

– Cite sources

– Observe context

Page 29: Bovee Bct10 Student 11

Copyright © 2010 Pearson Education International Chapter 11 - 29

Analyze Numeric DataAnalyze Numeric Data

• Mean, median, and mode

• Overall trends

• Cause and correlation

• Cross-tabulation

Page 30: Bovee Bct10 Student 11

Copyright © 2010 Pearson Education International Chapter 11 - 30

Watch for MistakesWatch for Mistakes

• Avoid faulty comparisons

• Don’t push research results beyond

their limits

• Avoid misleading presentations

Page 31: Bovee Bct10 Student 11

Copyright © 2010 Pearson Education International Chapter 11 - 31

Apply Your FindingsApply Your Findings

• Summarizing your research

• Drawing conclusions

• Making recommendations

Page 32: Bovee Bct10 Student 11

Copyright © 2010 Pearson Education International Chapter 11 - 32

Knowledge ManagementKnowledge Management

• Technologies

• Policies

• Procedures