bouryaku Case Study - Klear

Case Study

(www.klear.in)

Who is Klear?

• Klear is a network of clinics to help manage hearing and speech difficulties.

• Klear is one of the fastest growing hearing service providers with a reputation for innovation and international practices.

• Operating from 4 different branches in Bangalore, Kozhikode and Thiruvanathapuram

Engagement with bouryaku

• Marketing Klear to target audience and using online media to connect

• Create shareable content

• Brand awareness and presence of Klear

MARKETING EFFORTS

Designs + Plans

Overall Strategy

Competitor Analysis

Content Creation

Social Media Marketing

AnalyticsSearch Engine

Marketing

Online PR

Social Campaigns

Custom Designs for Social Portals

FB Ads designs

Analytics Used

Google Analytics

• Demographics

• Source

• Most browsed content

• Engagement

Facebook Insights

• Activities on Facebook page

• ‘Like’ button reports

Twitter Analytics

• Followers’ behavior

• Best time to Tweet

• Hashtags used by the followers

COMPARATIVE STATS

The Growth (per month average)

Visits to the website

Pre-engagement Post-engagement

Visits

Visits

Pre-engagement Post-engagement

Unique Visitors

UniqueVisitors

Online Advertising Results

Pre-engagement Post-engagement

Visits from Google AdWords

Visits fromGoogleAdWords

Pre-engagement Post-engagement

Visits from Facebook

Visits fromFacebook

Daily Impressions on Google Search

Daily Impressions

RESULTS

Conclusion

Visits to the website increased by

295%

Visits to the website from Facebook

increased by

642%

Thus, impacting the overall visits to the website.

Visits to the website increased by

358%

Average daily impressions on Google Search

397