"Bounce Back - The Story of Ronnie Fields" Marketing Plan

SINCLAIR KNAUFFVICTORIA KWAN

GRACE MESSARRA

Primary demographic: 25-50 year-old mostly male localbasketball enthusiasts.

Secondary demographic: Children, Christian groups,high school students, basketball fans in neighboring states.

THE MORE YOU DO THE HIGHER THE CHANCE YOU’LL WIN! COMPLETE AS MANY OF THE FOLLOWING TASKS AS YOU

WANT THE MORE TASKS YOU COMPLETE, THE MORE TIMES YOUR NUMBER WILL BE ENTERED INTO THE DRAW.

MEDIA MIX10% Print (Posters around town, magazine, publicity write-ups)

20%Radio & Podcasts70% Online

Dramatic image of Ronnie Fields in the darkness, walking away from major car wreck, clutching a basketball under his arm: He is a survivor.

POSTER IDEA

TRAILERIn the trailer, the poster comes to life. Explosive sounds are heard in the background as RonnieFields rises, like a phoenix from the ashes, and takes slow and confident steps away from thewreckage, clutching a basketball in hand. He walks up to a basket, takes a shot— slow motion—makes it, and the ball symbolically bounces back. Title and credits are shown. End.