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Bouchaine Vineyards PRESENTATION

Jan 21, 2015

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Elaine Lucia

History and General Information about Bouchaine Vineyards, Napa, CA
Created February 2014
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Page 1: Bouchaine Vineyards PRESENTATION
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A SPECIAL SPOT IN THE NAPA VALLEY  • s  

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Bouchaine Vineyards is located in the southern-most area of the Carneros appellation in Napa Valley. Our unique location affords: Marine influences from the nearby San Pablo Bay; Wide temperature fluctuations from day to night, marked by morning fog and afternoon winds; Shallow clay loam and cobbled soils. ı

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OUR BACKSTORY  • s  

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1841-46 The  Mexican  land-­‐grant  Huichica,  (including  today’s  Bouchaine)  given  to  Jacob  P.  Lease  

1848 ABer  the  Bear  Flag  Revolt,  California  becomes  a  part  of  the  United  States  and  a  conKnual  stream  of  immigrants  comes  to  the  Carneros  Valley

1899 First  vineyard  on  Bouchaine  property  

1928 Italian  immigrant  John  GareOo  buys  Bouchaine  land  and  plants  Cabernet,  Pinot  Noir,  and  PeKte  Syrah    

1939-51 John  GareOo  is  only  resident  vintner  in  the  Carneros  

1951 GareOo  Winery  sold  to  Beringer  Bros.  

1981 Bouchaine  Vineyard  established;  Purchased  by  Gerret  and  TaKana  Copeland  

1983 Carneros  designated  an  AVA  

History  of  the  Site  

Bouchaine  circa  1927.  

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OUR ESTATE VINEYARDS  • s  

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 •  104  acre  estate;    84  sustainably  farmed  acres  of  Estate  vineyards  

•  Replanted  40%  of  vineyards,  conKnually  upgrading  winemaking  equipment,  purchasing  beOer  barrels    

•  Improved  quality  of  Carneros  Pinot  Noir  by  adding  Estate  Pinot  Noir  grapes  (eliminated  Estate  boOling)  

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SUSTAINABLE PRACTICES  • s  

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As  a  sustainable  winery  and  cer3fied  green  farm,  we  believe  in  protecKng  our  natural  resources  and  minimizing  our  impact  on  the  environment.      Our  efforts  include:  •  Water  conservaKon  using  deficit/drip  irrigaKon.  •  Cover  crops  planted  to  prevent  erosion,  add  soil  

nutrients,  and  aOract  beneficial  insects.  •  Compost,  used  in  place  of  chemical  ferKlizers  to  

replenish  soils,  adding  organic  maOer  and  nutrients.  

•  Grape  pomace  —  fed  to  free  range  cows  on  a  neighboring  ranch  —  happy  cows!  

•  Bluebirds  and  owl  boxes:  installed  to  encourage  these  natural  predators  that  feed  on  pests.  

•  Absolutely  no  pes3cides  used!  

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•  Bouchaine  Vineyards’  Chardonnay  is  estate  grown,  produced,  and  boOled.    

•  This  balanced,  elegant  wine  will  lead  wine  lovers  back  to  Chardonnay.  Pairs  well  with  food  without  overpowering  food  flavors.    

•  Stylish  with  apple,  pear,  light  citrus  notes  and  subtle  oak.    A  complex  wine  complete  with  a  long  finish.    

•  The  vineyard:  Sustainably  farmed,  new  planKngs  of  the  Dijon  clone  along  with  30-­‐year-­‐old  block  producing  low  yields.    

•  Compe33ve  Set:  Grgich,  Patz  &  Hall,  Ramey,  and  Shafer.  

ESTATE CHARDONNAY  

Suggested  Retail:  $30  

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• s  • s  •  Exemplary  of  classic  Pinot  Noir  from  the  

Carneros  region.    

•  Layers  of  flavors  and  brightness  of  fruit—showcases  evenly  ripe,  juicy  black  cherry,  raspberry,  and  strawberry.    

•  The  vineyards:  Based  on  Mike  Richmond’s  almost  40  years  of  experience,  we  select  only  the  best  fruit  and  most  memorable  lots,  from  an  array  of  prized  neighboring  vineyards.    

•  Compe33ve  Set:  Gary  Farrell,    Saintsbury,  and  Williams  Selyem.  

CARNEROS  PINOT NOIR  

Suggested  Retail:  $35  

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• s  • s  •  Late  harvest  style,  

harvested  aBer  botryKs,  the  “noble  rot”  has  concentrated  grape  sugars,  usually  in  November  or  December.  

 

•  Estate  grown  Chardonnay  fruit.  

 

•  A  touch  of  aromaKc  Riesling  is  added  to  enhance  the  perfume.  

 

•  Bouche  d’Or  means  “Mouth  of  Gold”  in  French!  

Bouche d’Or  Late Harvest

CHARDONNAY  

Suggested  Retail:  $30  

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THE COPELANDS - OWNERS

Gerret  and  TaKana  Copeland  are  proud  that  Bouchaine  is  a  family-­‐owned  and  family-­‐operated  winery.    Their  commitment  to  Bouchaine  has  been  criKcal  to  its  success.    

•  Purchased  Bouchaine  in  1981  and  spearheaded  renovaKons  of  the  winery  and  tasKng  room  through  the  years.    

•  Are  involved  in  all  winemaking,  sales,  markeKng,  and  operaKonal  decisions  at  Bouchaine  and  instrumental  in  creaKng  the  look,  feel,  essence  and  experience  that  Bouchaine  provides  in  wines  and  the  visitor  experience.    

•  Founding  sponsors  of  Napa  Valley  FesKval  del  Sole.  LongKme  sponsors  of  various  organizaKons  Wilmington  and  Delaware,  as  well  as  in  Napa  Valley.  

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MICHAEL RICHMOND

As  Vice  President,  General  Manager,  and  Winemaker,  Mike  brings  a  passion  for  pinot  noir  and  a  resolute  dedicaKon  to  Carneros  to  his  work  at  Bouchaine.    •  Has  been  making  wines  and  managing  

wineries  in  Napa  Valley  since  1970’s,  beginning  with  Freemark  Abbey.    

•  Founded  Acacia  Winery  with  partner  Larry  Brooks  in  1979.    

•  Co-­‐founded  The  Pinot  Noir  Conference,  now  held  annually  in  Oregon.    

•  A  founding  member  (now  Carneros  Wine  Alliance).    

•  Created  Dynamite  brand  for  Chalone  Inc.    

•  Joined  Bouchaine  in  2002.  

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GREG GAUTHIER Greg’s  role  as  Vice  President  of  Wine  Produc3on  and  Sales  is  to  ensure  the  wine  quality  of  Bouchaine,  along  with  all  supporKng  markeKng  and  sales  promoKons.    He  drives  the  effort  to  make  Bouchaine  a  valued  part  of  your  pornolio.      •  Launched  Country  Varietals  with  Sam  

Sebas3ani  in  late  1970’s.    

•  Helped  the  Trincheros  launch  the  SuQer  Home  brand  and  created  SuOer  Home  187  single  serving  packaging  in  the  mid  80’s.    

•  Revitalized  Rodney  Strong  and  established  it  as  a  premium  brand  in  the  early  90’s.    

•  Managed  the  state  of  California  for  Chalone  Wine  Group.    

•  Joined  Bouchaine  in  2002  with  Michael  Richmond.  

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ANDREW BROOKS Associate  Winemaker  Andrew  grew  up  among  the  vines  and  is  the  son  of  renowned  Carneros  Winemaker  Larry  Brooks.      •  Earned  a  degree  in  Chemistry  from  

Wesleyan  University  in  ConnecKcut.    

•  Harvest  and  Lab  work  at:    •  Saintsbury  •  St.  Supery  •  Domaine  Carneros  

 •  Joined  Bouchaine  in  2007  as  a  lab  

technician    

•  One  of  three  winemakers  in  the  Cube  Project  

•  3  Winemakers,  3  Vineyards,  9  Wines          An  experiment  in  Terrior.    

•  Became  Associate  Winemaker  in  2011.  

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ACCOLADES          Medals/Best  in  Class:  2014  San  Francisco  Chronicle  Wine  Compe66on  •  BEST  IN  CLASS  –    

Bouchaine  2012  Estate  Vineyard  Chardonnay      Current  Vintages:  •  2010  Estate  Chardonnay,  Carneros:  91  Points,  Wine  Enthusiast  •  2009  Pinot  Noir,  Carneros:  90  Points,  Wine  &  Spirits    

     Pinot  Noir  Summit:  

•  GOLD  –  Bouchaine  2010  Pinot  Noir,  Carneros                                                •  GOLD  –  Bouchaine  2012  Estate  Vineyard  Pinot  Meunier,  Napa  Valley  -­‐Carneros                      •  GOLD  –  Bouchaine  2011  Estate  Terraces  Pinot  Noir,  Napa  Valley  -­‐  Carneros                                                •  GOLD  –  Bouchaine  2012  Rockin'  H  Vineyard  Pinot  Noir,  Sonoma  Coast  

     

SAN FRANCISCOCHRONICLE

WINECOMPETITION

2014

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POINT OF SALE Point  of  Sale  &  Assets:    •  Tech  Sheets  •  Shelf  Talkers  •  BoOle  Shots  •  Labels  •  MulKmedia  Content  •  Brand  Brochure  –  In  Development      

 

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PROGRAMMING - Advertising 2014  Programming:  •  NaKonal  Ad  &  In-­‐Store  Campaign  –  “The  Perfect  Condiment”  

•  Wine  Spectator  •  Sunset  Magazine  •  Self-­‐Published  32-­‐page  Wine  Country  Lifestyle  Magazine/MarkeKng  Piece  

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PROGRAMMING – Culinary and Hospitality Management Educational Programs

•  EducaKonal  Series  at  Pres3gious  Culinary  and  Hospitality  Programs:    •  Cornell  University  •  Culinary  Ins3tute  of  America  –  Hyde  Park,  NY  •  Johnson  &  Wales  •  Oklahoma  State  University  •  University  of  Houston  •  More  throughout  2014  -­‐  15  

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PROGRAMMING – Celebrity Chef Events •  2014  Bouchaine  Chef  Series    

(Winery  &  NaKonal  Restaurant  Events)  

   Saturday,  March  29,  2014  Danny  Levesque,  Execu3ve  Chef          AtlanKc  Fish  Company  Boston,  MA    Saturday,  April  26,  2014  Steve  Aguglia,  Execu3ve  Chef          Aquaknox,  Las  Vegas,  NV    May  24,  2014-­‐  Memorial  Day  Weekend    Charles  Phillips,  Execu3ve  Chef            1808  Grille  at  the  HuOon  Hotel,  Nashville,  TN    Saturday,  June  28,  2014  Todd  C.  Gray,  Execu3ve  Chef        Equinox  Restaurant,  Washington,  DC        Saturday,  July  26,  2014  David  Slay,  Chef      Park  Avenue  Restaurant,  Stanton,  CA      Saturday,  August  23,  2014  Yvon  Goetz,    Execu3ve  Chef  The  Winery  Restaurant,  TusKn,  CA  

   Saturday,  September  27,  2014  Jason  Bergeron,  Execu3ve  Chef  Blackhawk  Grille,  Danville,  CA    Saturday,  October  25,  2014  Hiro  Matsuhashi  ,    Execu3ve  Chef  Mikuni  Sushi,  Sacramento,  CA