Bosch india ppt

Consumer and competition mapping of Bosch in Akola region

Project at M/SVORA BROTHERS

Akola Region

Established in A Bosch Dealer Services Unit

Introduction To Organization

BOSCH is a German multinational engineering and electronics company headquartered in Gerlingen, near Stuttgart. It is the world's largest supplier of automotive components. The company was founded by Robert Bosch in Stuttgart in 1886.

  Bosch's core products are automotive components (including brakes, controls,

electrical drives, electronics, fuel systems, generators, starter motors and steering systems), industrial products (including drives and controls, packaging technology and solar panels) and consumer goods and building products (including household appliances, power tools, security systems and thermo technology).

  Bosch has more than 350 subsidiaries across over 60 countries and its products are

sold in around 150 countries. Bosch employs around 303,000 people and had revenues of approximately €51.4 billion in 2011. In 2010 it invested around €3.8 billion in research and development and applied for over 3,800 patents worldwide. In 2009 Bosch was the leader in terms of numbers of patents at the German Patent and Trade Mark Office (GPTO) with 3,213 patents.   

  In India, Bosch is a leading supplier of technology and services in the areas of

automotive and industrial technology, consumer goods and building technology. Additionally, Bosch also has in India, the largest development centre, outside Germany, for end to end engineering and technology solutions.

AWARDS    

ACHIEVEMENTS   February 1, 2012: Bosch Limited wins Car & Bike Award 2012 For “Best Automotive Component Manufacturer”   Bosch Wins “Car & Bike” Award 2011 For “Best Automotive Component Manufacturer” (Receiving yet another glory in its 125th

Anniversary Year)     Jan. 07, 2010: NDTV Car & Bike Award - ‘Automotive technology of the year’ (Antilock Braking System -‘ABS’)   Feb. 20, 2009: NDTV Car & Bike Award – ‘Auto component manufacturer of the year 2009’     June 21, 2008: Business Standard Award ‘Star MNC of the year’     Jan. 10, 2008: NDTV Car & Bike Award - 'Car Technology of the year'     Jan, 12, 2007: NDTV Profit Car & Bike Award 2007 – ‘Automotive Technology of the year'     Jan. 4, 2007: CNBC-TV18 Auto car Auto Award – ‘Auto Component manufacturer of the year’     Aug. 17, 2006: Dun & Bradstreet American Express Corporate Award - ‘Top Indian company in the Auto Components sector    

BOD   BOARD OF DIRECTORS Dr. Albert Hieronimus

(Chairman)   Bernhard Steinruecke

Director   B. Muthuraman

(Director)     Renu S. Karnad

(Director)   Prasad Chandran

(Director)     Dr. Bernd Bohr

(Director)   V.K. Viswanathan

(Managing Director)     Dr. Manfred Duernholz

(Joint Managing Director)r)

COMPETITORS IN AUTOMOBILE

COMPETITORS IN AUTOMOBILE  Banco Products (India) Ltd.   I P Rings Ltd.   Menon Pistons Ltd.  Rane Engine Valve Ltd.  Triton Valves Ltd  Delphi Lucas  Indian Motors

SALES/ BRANCH OFFICES/PLANTSHead office

Bosch Ltd., Hosur Road, Adugodi, Bangalore - 30Phone No.: +91 80 4176 8058Fax: +91 80 2299 2724E-Mail: [email protected]:-•Jaipur •Nasik •Goa •Bangalore •Naganathpura

Sales/Branch Offices:-•Chandigarh and Panchkula•New Delhi and Ghaziabad •Lucknow•Indore •Raipur •Patna •Guwahati •Ranchi •Jamshedpur •Kolkata •Mumbai •Pune •Ahmadabad•Rajkot •Secunderabad •Chennai •Ernakulum

Product line

Auto Electrical Starter Motor Alternator

  Batteries   Belts

Wrapped Belts (Ordinary Belts) Cogged Auto Belts Ribbed V-Belts (Poly V-Belts)

  Breaking system

Brake pads

Clutch plates and Cover assemblies   Diesel Systems 

Multi-cylinder Pumps – PE  Distributor Pumps – VE  Single-cylinder Pumps – PF New Generation Fuel Injection Systems The Distributor Type Injection Pump with Electronic Diesel Control (VE-EDC) Common Rail System (CRS) Unit Pump System (UPS) Unit Injector System (UIS)

    Filters

Petrol Filters Diesel Filters Common Rail Filters Lub Oil Filters Air Filters Cabin Filters Active Carbon Cabin Filters

  Gasoline Systems

Electric Fuel Pump & In-tank Module BOSCH Ignition Systems BOSCH Oxygen Sensors/ Lambda Sensors

  Glow plugs  

  10.Horns

BOSCH Europa Horns: World-class super-tone horns BOSCH Europa Horns come in three variationsStandard Horn - 125 mm Decorative Ring Horn - 140 mm Grilled Horn - 140 mm BOSCH FC4 Horns Impact Horns 100 Dia Horn Compact Horns Symphony Fanfare Horn

  Lighting

H4 – Bulbs H3 - Bulbs - Fog Bulbs H1 & H7 Bulbs MAX bulbs i 2 Bulbs, Stop & Tail , Miniature bulbs HS1 bulb

  Lubricants

2T / 4T Engine OilMonograde / Multigrade Engine Oil Gear Oil

NATIONAL AND INTERNATIONAL IMAGE

   1st LARGEST AUTOMOTIVE PRODUCT

MANUFACTRUER IN THE WORLD   LARGEST PRIVATE AUTOMOTIVE PRODUCT

MANUFACTRUER IN INDIA   LARGEST AUTOMOTIVE PRODUCT

MANUFACTRUER INDIAN STOCK EXCHANGES 

PROMOTION/MARKETING STRATEGIES

  PARTICIPATE IN AUTO SHOW.  PROVIDE ADDITINOAL TRADE DISCOUNT

(RETAILER , DISTRIBUTOR)  ADVERTISING IN AUTOMOTIVE MAGZINE.  PRINT AND VIDEO ADVERTISING.

Promotion Event

SUPPLY CHAIN MANAGEMENT MANUFACTURER

AUTOMOBILE COMPANY

BRANCH OFFICE

MAIN DEALER

BOSCH DEALER SERVICES

RETAILERS RETAILERS

SWOT

Strength Market share. India Footprint. Promotions. Price gain Capability to continuously improvement Market Leader Recognized Globally Strong Brand Image Strong New Business Development team Skilled work force  

Weaknesses Losing lead on technical expertise Price anxiety Responsiveness Vending and advertising Price Competition

OPPORTUNITY  Latest technology and low-cost advantage Growth of Automobile industry Maintain enthusiasm and dedication Accomplish superior worth service Mutual trade needs to be survey Little dispersion level in urban. THREATS Duplication of part’s

OBJECTIVE OF THE PROJECT  To know the position of the BOSCH in the market in terms of sales

as compare to competitors  To understand the awareness of the retailers for the brand BOSCH  Get the data about their average monthly sales for BOSCH and of

other competitors also  To get experience of working in corporate  To enhance our interpersonal skills.  To know about working of Product sales.

To know how to tackle with retailers    To understand the consumer behavior towards the product.

METHODOLOGY Hypothesis: BOSCH HAS THE MAJOR SHARE IN THE MARKET OF AKOLA REGION. BOSCH IS AVAILABLE AT ALL THE MAJOR RETAIL STORES IN AKOLA

REGION.   OBJECTIVES KNOW THE SALES OF BOSCH IN AKOLA REGIONS KNOW THE AVERAGE SALES OF BOSCH COMPARE TO OTHER BRANDS IN

THE AKOLA REGION    Data collection  Primary data: The sources for primary data are the retailers of the

BOSCH the data is to be collected in the form of their average monthly sales of all the available Automotive Product. And the data is collected by visiting personally to the retail outlets. Through Questionnaire filed by the Retailer, Service Station And Customer .

ACTUAL WORK DONE

  The given the task of data collection. My

work was to go and get the data from the Retailers, Service Station, Customer about their sales of the BOSCH Parts and Product . We needed to collect the data In terms of sales, Installed, Supply, and Service.

LEARNING

  Communication skills to get the data from the retailers  Time management   Planning before going to work  It helped us to know the corporate world and their work

Culture . It helped us to enhance our Interpersonal Skills.  It helped us to know how to tackle with retailers and

customers.

PROJECT REVIEW

  The theories and actual working are similar it is the implementation of what we learn in class rooms.

For example Interpersonal skills- The interpersonal skills were must while taking the order from retailers.   Coordination – Coordination was a important part of the work with team members.     Planning – Before going to retailers there must be proper planning about the areas and number of

outlets to be covered.   Communication – it was necessary to communicate to the retailer when taking order .     Team work – The task was completed in the teams there must be team work among the team

members.   Promotion – we learn the promotional strategies which are applied by BOSCH.     Supply chain – we got the insights in supply of the products by the distributers to the retailers and

the people involved in the process.     The application of theory learned in a classroom is very different and the application of theory differs

from situation to situation.

SUGGESTIONS

The distributers must provide some kind of gift or promotional stuff to the retailers so that they can promote the product

The stock must be available Small outlets must be considered

important because they are the major source of sales of small parts.

The details of new schemes must be available to the dealer as any new scheme arrives.

RECOMMENDATIONS

It should expand its rural network coverage to widen its customer base. 

Flexible pricing mechanism Need more customer attractions.