BORY-Carry on helping

the

BackgroundBORY

How it started:• BORY was conceived in 2013.

The BORY program is the result and efforts of

design conscious women with a passion for

arts and crafts of the sub-continent.

THE CONCEPT

BORY defined

THE CONCEPT

Traditionally a BORY is a jute bag used for food

storage in the sub-continent. To us, each BORY

product represents a skilled women who for her

family through her craft.

THE CONCEPT

Sustainable design

solutions through

ethical business

conduct for a

greener living.

THE CONCEPT

The BORY vision

Sustainable designs,hand crafted-with a loving spirit.

FRIENDLY LITTLE ALTERNATIVE:

We work very hard to design 'usability for life'. This

is our little contribution to a greener future.

FRIENDLY LITTLE ALTERNATIVE:

We work very hard to design 'usability for life'. This

is our little contribution to a greener future.

A LOVING SPIRIT:

We partner with women from rural communities

and channel their skills to help them achieve

economic independence.

FRIENDLY LITTLE ALTERNATIVE:

We work very hard to design 'usability for life'. This

is our little contribution to a greener future.

A LOVING SPIRIT:

We partner with women from rural communities

and channel their skills to help them achieve

economic independence.

OUR SWAG:

We believe in good looks. Our products reflect

contemporary culture and taste.

the

audience

target

BORYmission

BORY’SValue to you!

WHY WE ARE THE PERFECT FIT

1. Hand Crafted

Cottage and small-scale industries provide employment to

80% of the industrial labor force. This reduces unemployment

and offers opportunities for self-employment.

Each Bory tells a woman’s story of skill and empowerment.

SOURCE: www.textile.gov.pk/gop/index.php?q=aHR0cDovLzE5Mi4xNjguNzAuMTM2L21vdGkvdXNlcmZpbGVzMS9maWxlL1RleHRpbGVfUG9saWN5X0ZpbmFsX18yMDEwXzA5XzA2LnBkZg%3D%3D

2. Brand Story with a Soul

‘The Textile Sector is one of the most important industrial

sectors of Pakistan. It is not only the biggest exports-earner

but also the provider of employment to the major part of

total industrial labor force of the country.’SOURCE: www.textile.gov.pk/gop/index.php?q=aHR0cDovLzE5Mi4xNjguNzAuMTM2L21vdGkvdXNlcmZpbGVzMS9maWxlL1RleHRpbGVfUG9saWN5X0ZpbmFsX18yMDEwXzA5XzA2LnBkZg%3D%3D

A richer message as a part of corporate brand building.

3. A Thinking ProductBring Value to your product portfolio with BORY design and socially conscious products.

BORY’s boho chic look and feel is targeted towards design

conscious customers that are embracing sustainable living.

BORY serves to be a great alternative. We Believe this to be

an untapped market in the UAE.

COMMERCIAL VALUE

A DOTTED LINE PRESENTATION 2014

Dubai is going green. Slowly the appearance of cloth bags is becoming more apparent in retail outlets, Grocery stores and personal usage.

Manufacturers, retailers, and government departments all recognise the environmentally-friendly benefits of cotton packaging over paper.

From the smallest drawstring sachet to large cotton shopper, our cloth products make use of this natural textile and offer a reusable alternative to plastic or paper. All manner of contents can be packaged and promoted in an authentic and practical way using urban designs

Bory is built on the philosophy of sustainable healthy living in support of skilled women.

Dubai is becoming a regional role model for the green energy business. In the past year, construction began on the Emirate’s first sustainable city, a massive solar park was launched, and the British University in Dubai opened the UAE’s first solar academy.

SOUCE: http://www.thebusinessyear.com/publication/article/10/1298/uae_dubai_2012/going-greenSOUCE: http://www.theguardian.com/environment/2013/oct/24/dubai-desert-green-renewable-energy

4. Join the Green MovementThe green market is an emerging market in the UAE.

Dubai is becoming a regional role model for green energy

businesses. In the past year, construction began on the Emirate’s

first sustainable city, a massive solar park was launched, and the

British University in Dubai opened the UAE’s first solar academy.

SOUCE: http://www.thebusinessyear.com/publication/article/10/1298/uae_dubai_2012/going-green

the

rangeBORY

Each design undergoes a process of careful

collaboration of design and skill and most

importantly a ton of love.

Luxury wrappings

• BASKETS storage solutions

• Gift baskets & Sustainable storage bags.

• Baby Friendly Baskets

PRODUCT range 1. (STORE A BORY - STORAGE SOLUTION)

• USAGE how it works

• Retail Gift Baskets

• Special Promotion Christmas/Eid

• Special Packaging

• Basket for Life

PRODUCT range 1. (STORE A BORY - STORAGE SOLUTION)

• SOLUTIONS what is it?

• Cloth packaging

• Alternative to paper/cardboard

PRODUCT range 2. (PACKAGING SOLUTIONS – WRAP IT UP)

• RANGE

• Cloth wrappings

Vibrant prints of Bory cloth to use as wrappings,

Instead of paper.

PRODUCT range 2. (PACKAGING SOLUTIONS – WRAP IT UP)

• RANGE• Cloth bags

Bags for life

PRODUCT range 2. (PACKAGING SOLUTIONS) – BAGGIES OF LOVE

• RANGE• Cloth pouches

Small string bags with multiple usage.

PRODUCT range 2. (PACKAGING SOLUTIONS) – BAGGIES OF LOVE

buddiesBORY

PARTNERS & SUPPLIERS

ADORN: Adorn Online, Pvt. Ltd. is a social enterprise seeking sustainable solutions to long-term problems of poverty through

capacity-building and increasing access to markets for artisans. Promoting social development through crafts and fair trade, ADORN

helps provide work to artisans living in some of the most deprived, rural and urban spaces of Pakistan. With an emphasis upon the

communities of Pakistan and support for marginalised groups, particularly women, ADORN works with a network of non-profit

organizations, producers and artisans to source hand-made, high quality craft work at fair prices.

INDUS RESOURCE CENTRE Established in 2000, IRC is a key player providing replicable models for

integrated social and economic development in Pakistan. It has gone from a primary focus on trainings for community organizations

and education for girls to a more integrated approach including income generation, empowerment of the rural and marginalized poor

and advocacy support.

DOTTEDLINE ADVERTISING The Dotted Line design lab is passionate about all things creative! The more

prominent being Graphic Design, Retail Visual Merchandising, Brand Marketing & Packaging.

SYRIAN LADIES SOCIETY (UAE) Non Profit interactive platform that is dedicated to empower women by

utilizing the available resources and experiences within the members of this society

CORPORATE messaging support

Xxxxxx supportssustainable living

PRODUCT

TYPEDESCRIPTION* QUANTITY PRICE (AED)

ESTIMATED

DELIVERY

TIME

CLOTH GIFT

WRAPPINGS

PLAIN-WITH

LABEL AND

PIPING.

DIMENSIONS:

20”X20”

50 20 14-20 WORKING

DAYS

100 17.5

1000 15

CLOTH BAGS

WHITE CHICKEN

14-20 WORKING

DAYSLARGE: 33x22cm 50-100 15

1000 12

MEDIUM: 22x16 cm 50-100 10

1000 7

POUCHES

PURE SILK50 50

14-20

WORKING DAYS1000 45

COTTON50 25

14-20

WORKING DAYS1000 21

CLOTH

BASKETS PATCHWORK (Ralli)100 & Below 65 30-60 DAY

DELIVERY1000 55

PRODUCT Cost

Bory believes that

sustainability will

THE END

become yourcompetitive strength for a stronger market share.